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PPC marketing for NinjaPromo, a creative PR agency

Market: USA, Canada, Tier 1 countries in Europe

We launched a PPC marketing campaign from scratch and received 275+ leads with CPL ≈$38. is a creative PR agency for FinTech and other spheres. The company has expertise in developing catchy and converting visual content for social media and websites for businesses.

An increase in leads from 14 to 90 per week
We reduced the conversion cost but saved the conversion rate
Conversion cost

Thank you, the Livepage team, for a successful ad campaign on the global market. We continue to run campaigns for new projects and recommend Livepage to our partners. We’re looking forward to a long-term collaboration, which will bring worthwhile results. Thank you for your job.

Paul Lipen  
Key success factors
Constant engagement in the project
Our team was completely immersed in the project and synched up with the client daily.
Data analysis
We checked the quality and quantity of the forms sent and made changes to the forms only upon receiving real data.
Hypothesis developing and testing
We run A/B testing of different strategies to find the best combination for a particular business.
PPC marketing for NinjaPromo, a creative PR agency

Request from the client

The main task was to market the client’s services via PPC without specifying what channel to use — Google Ads or Facebook Ads. Before, the company didn’t use this way of marketing to the fullest, and the previous experience hadn’t been successful.

The Livepage team conducted research and a brainstorming session to define a new marketing strategy and ad campaign roadmap.

First steps

ICO/Blockchain marketing was the main direction for customer acquisition and lead generation in FinTech. This type of marketing is popular now, and there is a lack of specialized agencies in the market.

Having analyzed competitors and the niche, we faced many restrictions when selecting traffic sources due to the Blockchain-related topic. However, after analyzing hot search traffic, we decided to launch a search engine ad campaign for Tier 1 countries without using high-frequency queries.

As a result, we got the following data:

  • the most popular countries for the Blockchain business;
  • non-obvious target queries to expand semantics.

Thus, we managed to start an advertising campaign on fairly low budgets for such geo-targeting.

Optimization and scaling

After receiving enough leads to optimize the ad campaign, we adjusted the bids by devices/demographics and removed the keywords that didn’t convert prospects. We saw that our amendments had a positive effect and started scaling the ad campaign to other countries. We chose the “top-down” strategy and covered all countries worldwide except for the countries in crisis or not suitable ones.


By the end of the second month, we got leads at ten times the predicted cost.

The growth of conversion rate with a steady decline in its cost

Future plans

Since NinjaPromo offers not only Blockchain marketing services, we’ve already started developing new marketing strategies and testing ad campaigns for other types of services.

If you want to generate leads for your business, you are welcome to contact us. Our team is ready to help you.

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