At Livepage, we know how to set up a highly efficient email marketing campaign. With advanced automation software, the system will handle everything you don’t have time to deal with. Your precious customers will receive welcome emails, reminders, abandoned-cart notifications, and much more, all without any extra effort from your side. We will create a stable communication channel and ensure customers are aware of all the latest news.
Setting up the initial email campaigns adds a touch of personalization to all marketing efforts. After all, email marketing solutions allow you to provide customers with valuable information and build a strong bond between them and your brand.
We free our clients from the need to follow up on every lead that reaches the CRM system and help automate the marketing process. Potential customers will always be reached without manual intervention, and they will still receive the personalized attention they deserve.
We also know that measurements aren’t always about opens and clicks, which is why we measure revenue. Our email marketing automation experts build systems for predictable income through behavior-based triggers and promotional flows.
A smart email marketing strategy is the first step to higher sales and better outcomes. It helps identify the target audience and engage clients and customers. It is hard to underestimate the value of email marketing for e-commerce. For instance, when you acquire a new customer or subscriber, they will receive an automated welcome email instead of a manual one. Email automation software makes companies’ lives easier by saving time for business development rather than manually sending billions of emails.
Email marketing services may include reminding customers about abandoned carts. Cart abandonment emails increase the conversion rate from potential customers to actual sales. With automated letters, you can also improve retargeting efforts, generating links to landing pages.
But who writes emails that serve as materials for an email marketing automation service? If the marketing automation system has enough content, you will not have to worry about it. Everything will be automated, from the layout to the message itself. Our experts review email templates and discuss tone of voice and content with you before automation begins.
Livepage is a leading email marketing automation agency that delivers goal-oriented software solutions that improve our clients’ retention rates and conversion opportunities. Our email automation experts focus on your digital development and create marketing campaigns that can reach measurable results.
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More than 60% of online shoppers abandon their shopping carts and leave without making a purchase. Most often, this is due to less obvious additional costs (such as shipping or commissions) or the need to register.
A series of micro sales funnel emails can help:
The abandoned cart email we customize includes a “Recommended Products” block. It is based on your client’s interests and purchase history, thanks to an algorithm that analyzes large amounts of data. That’s artificial intelligence in action!
This type of automated email solves several tasks at once:
Lifecycle email campaigns include several stages:
Automation enables us to create a map where we can skillfully dot the points of client motivation. We model your clients’ behavior in ways that benefit you, without spam or information that clients are not interested in.
Every business is unique in its opportunities for email marketing automation. For example, if you sell children’s products, we will set up automation so that your users receive only offers relevant to their child’s gender and age. As the child’s age changes, so do our offers. It automatically increases client loyalty and purchase volume.
You shouldn’t underestimate the value of transactional emails like “Order placed,” “Order canceled,” “Order delivered,” “Password reset,” or “Registration confirmation.” Our clients’ experience shows that such emails sell well and can account for up to 7% of total store sales. We will handle the proper design and tracking of transactional emails.
Livepage, an email automation agency, made experience and proven marketing strategies the basis of our work process.
Check out the strategies we choose for our clients and the results they bring. Read the case study.
The most common types of automated emails are welcome, promotional, re-engagement, and abandoned cart emails. We have a base of templates that can be useful for marketing strategies to attract customers’ attention or remind them of unfinished transactions. All emails are triggered by user behavior or specific timing to help the brand deliver relevant information automatically. For instance, with promotional emails, your customers will always know what’s new at the brand and feel a personal touch in each email.
Conversion and revenue rates show the impact of email campaigns on the business most clearly. Usually, we use these KPIs as the foundation of our email automation strategy. However, open and click rates will help you identify where to optimize subject lines or email content. With the unsubscribe rate, you can see how well the email automation agency keeps the balance between sending relevant information and annoying customers with too many interactions.
The trustworthy agency should demonstrate experience in work and understanding of industry nuances. This way, specialists will be more likely to hit the right buttons and attract customers’ attention without annoying them. Besides, the best email automation companies stay up to date with the latest technologies and prioritize audience interests.
We offer email marketing for e-commerce and deliver efficient email audits and strategies for businesses of all types. In our experience, to make workflows highly efficient, you need to ensure integration with the existing CRM system and use analytics to stay aware of current trends. Audience segmentation and personalization can also make a significant difference for customers, ensuring the right email reaches them at the right time.
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