An initial email campaign will not only help you evaluate the possibilities of email marketing but will also benefit your business
- Additional income: you can count on a 10% conversion rate (based on the number of site visits).
- Clear and precise info on your contact database: you know the number of invalid, disloyal, active, and passive subscribers.
- Forecast of the email marketing effectiveness in your business.
- Personal account in the email service and a template of a future promo email.
One email campaign or a series of emails?
You can order a single email campaign or a series of several emails. A series is especially relevant before the holidays or the new season.
In this case, we will prepare several emails to help you solve different tasks:
- create a need for your product;
- help to make a choice;
- show the urgency.
Initial emails help you communicate with clients
- Remind your subscribers who you are and how you can be helpful if you have been collecting your base for a long time but haven’t sent newsletters before.
- Tell about an event and give a bonus as a reward for an activity if you need an email for a newsworthy occasion (holiday or promotion).
- Form expectations of what other newsworthy occasions you will prepare for your subscribers in the future, as well as when and how often they will receive emails.
- Conduct a retrospective on what interesting, important, and helpful things for your subscriber have recently happened.