Lead generation in email marketing

Why your business needs a subscriber base

The average number of visitors who purchase during their first visit to a website is 1-2%. Imagine the number of potential visitors who leave without even starting to trust your business. And how many of them think about purchasing but then forget your website?

It is great if you keep in touch with those who have already become your clients. But what do you do with those who haven’t? Why do you let 98% of your visitors go so easily?

A newsletter subscription is not just a possible option or a fashionable attribute. It is a real tool for increasing website conversion. By launching lead generation, we collect a database of contacts and then convert website visitors into loyal clients.

When you need subscription forms

Right now! Even if you have just launched your website.

Not only will you start making money with email right away, but you will also be able to collect a competent database of contacts for mass email campaigns.

Don’t wait until you have 1,000+ contacts in your database. Monetize each new subscription right away. Otherwise, when your database becomes “big enough to send newsletters”, 80% of your subscribers will already forget about you.

What if you don’t have a website yet?

Create a landing page with a subscription form and spread the word about your upcoming project. Make sure that people know about you before you enter the market, and when you launch your website, you ALREADY have a base!

How we create a hot list

1. We choose the best way to collect the database

We know more than 20 effective ways to collect a subscriber base and choose the best ones for you.

For example:

• static forms on the home page, in categories, on product cards, and in the blog;
• pop-up forms for unique visitors who leave the site;
• widgets.

We develop the form design, think over the text, and formulate the value for the subscriber. It can be a material bonus or valuable content.

2. We segment clients at the subscription stage

For example, we show personalized forms on different site pages.

Here, we offer to subscribe to helpful content for Thick Hair when a potential client closes the article page.

Welcome emails — your step to trust

Why can’t you do without a welcome email?

1. Clients still remember you

Cohort analysis makes it clear that your subscribers are most active in the first two weeks after subscribing.

It is during this period that they expect emails from you. This is the optimal time to generate your first sale. Waiting longer is almost the same as ignoring a client who has asked a salesperson a question in a store. Can you guess what they will think of you after that?

2. You unload the sales department

The welcome email has a clear goal — to convert a subscriber into a client and increase sales.

The conversion rate for the very first emails is 10-18%.

We choose a strategy based on the specifics of your business:

• A short period to make a purchase decision. Our task is to build trust and show advantages over competitors.
• A long period to make a purchase decision. We create a series of emails to help the subscriber make the right decision in several stages: show the benefits, argue the advantages, answer possible questions, and create urgency.

We integrate our work with your sales team for emails to complement but not interfere with the management.

3. You keep the client’s interest

Don’t limit yourself to a few emails. You can include helpful content in the welcome emails and automatically keep interest for several weeks without extra effort.

At this stage, we already have two segments — those who have become clients and those who have remained just subscribers. You can continue communicating with the latter.

Maintaining client interest with triggered emails

Welcome emails are a great way to present all the benefits of your product, teach how to use it, and tell about all the details that may be important. It is easier to communicate in a more personal way via email than on a website.

4. You get additional client data

It is after the subscription, when the user is most active, that we learn everything about them that is necessary for personalization. To do this, we use a form for collecting additional data and ask clients to fill it out in one of the first emails. The data will be immediately added to the contact’s profile.

5. You start word-of-mouth

If you work with the database correctly, the subscriber will not just make the first purchase but will tell their friends about you and become a brand advocate loyal to your business. In emails, we offer a simple opportunity to share content.

6. You avoid emails from ending up in spam

It sounds unexpected, but one of the reasons users mark emails as spam is because they simply forget about you after subscribing.

Some email services will block your emails if more than 0.3% of recipients complain about spam after your campaigns.

Welcome emails will help your subscribers remember that they agreed to receive your newsletters and help you avoid a bad reputation.

Lead generation: automate your work with potential clients

You already know that “fresh” subscribers are one of the most important segments for any business. Order a lead generation service to achieve your goals automatically.

We will set up the subscription forms and welcome emails once, and then the system will work automatically without our involvement.