The shortest way to winning a customer’s heart is to imagine yourself in their shoes. Mapping out the customer journey from brand awareness through purchasing decision to brand loyalty and even advocacy shifts the business perspective to the client’s viewpoint, and customer journey reports reflect the efficiency of your efforts aimed at optimizing this journey.
To make the most of customer journey analytics reports, you should entrust their creation to vetted professionals in the field, and Livepage is your number-one choice for such a company. For more than 15 years, we have been providing first-rate analytics solution development services, including SaaS marketing analytics, analytics for e-commerce, Google Analytics setup, dashboard marketing performance, analytics for local business, and more, to organizations of all sizes and needs.
Our qualified and certified software engineers, data analysts, and marketing experts have accumulated a vast store of theoretical knowledge and hands-on skills in marketing analytics services to deliver a high-end customer journey product for any vertical, on time and on budget. Using the data presented through them as actionable insights, our partners enhanced conversions, improved customer experience, boosted retention and loyalty, stepped up personalization, and increased revenue.
Complete customer satisfaction is the overarching goal of any modern business. The only way to achieve it, though, is to get to know your clientele inside out by collecting, tracking, interpreting, and presenting customer interactions across multiple touchpoints and channels. Customer journey reports are the centerpiece of such end-to-end analytics that enable both C-suite managers and rank-and-file employees to understand consumer behavior, pinpoint problem zones, and make data-driven decisions.
Customer journey analytics solutions aggregate relevant data from websites, social media, mobile apps, email, and other sources into a single platform and visualize it in dashboards, charts, and graphs. Thanks to this easy-to-understand format, various stakeholders can utilize the report to perform behavioral pattern recognition, attribution analysis, business outcome assessment, pain point identification, predictive marketing, and sales personalization, thus optimizing the conversion funnel to the maximum.
Livepage stands out among competitors in the digital marketing outsourcing domain thanks to our:
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Find out about the leads’ journey on your site to learn about its performance and adjust your CJM strategy according to your needs.
A well-crafted customer journey analytics solution showcases basic KPIs that measure the efficiency of each customer lifecycle stage across multiple touchpoints:
Check out the strategies we choose for our clients and the results they bring. Read the case study.
We create the CJM Report in Google Looker Studio (Data Studio) and generate the output data using SQL queries in the Google BigQuery cloud database using GA4 and CRM system data. We will also help you set up a Journey Map for your business and have a marketing department to help you develop the site’s CJM strategy.
GA4 has a report on the user journey, but it is quite inconvenient. The best solution is to consolidate the data using SQL queries and display it more conveniently and with the necessary detail.
However, if you are interested in CJM as a ready-made strategy and want to see how well it works, you can build funnels right in the interface and track the depth of pageviews on your site.
Yes. Your website needs to have the correct nesting structure of pages in subfolders. For instance, all blog pages in the /blog/ subfolder, all service pages in the /services/ subfolder, etc.
Otherwise, you will need to add a parameter with the page type to all pages to create detailed reports.
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