Get sales and marketing analytics services from a team with 13 years of experience
Ranking by the required segment of leads
The ability to group pages by various criteria
The ability to adjust the content plan based on analytical data
Ranking by the required segment of leads
The ability to group pages by various criteria
The ability to adjust the content plan based on analytical data
If you have long wanted to understand which content on your site is more converting but do not know how to calculate it, send us a request, and we will help you.
How to determine a page’s conversion rate?
There are several ways: a simple one and a more complex one (by taking attribution into account).
A simple way is to use the Page parameter and Conversion metrics (the number of submitted forms, purchases, etc.). In this case, the question remains: which page should we give more value for the completed conversion — the very first one or the one from which the form was sent because a user can visit numerous site pages.
This is where a report with attribution and different coefficients for each page becomes useful. However, this requires processing the GA4 data in Google BigQuery using SQL queries, which we are happy to help you with.
How to determine what author or content manager on our team writes better?
Each blog page or case page must have a hidden element with the author’s name or ID. Then this value has to be transferred to GA4. After that, you can create a report by authors.
What formula can be used to determine page rank?
We use our own calculation formula, which is based on the unique number of users with a performed macro conversion action multiplied by a factor depending on the attribution of the analyzed page (first user page, conversion page, and additional page).
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