For any contemporary, internet-driven business bent on attracting and retaining its audience, generating sales, and fostering customer trust, content marketing is a staple of its growth. But how can you know your efforts in this field are right on the money? The only way is to pool all relevant content performance KPIs to a unified dashboard and compare their dynamics. Who can craft such a tool for you? Only the company that has an in-depth understanding of content marketing and rich experience in building dashboards of this kind.
Livepage ticks both boxes. For more than a decade and a half, our seasoned professionals have been helping businesses of all types and sizes develop and implement comprehensive content marketing strategies, as well as building various kinds of control panels to visualize marketing analytics results. Our content analytics dashboards are built around your unique business logic with its goal, workflows, and KPIs; derive data from all relevant data sources; contain interactive drill-downs and filters; are adaptable to change and growth; have an intuitive, mobile-friendly design; and are tailored to the specific industry your company works in.
Partnering with Livepage gives you a high-end analytics solution that delivers complete visibility into your content marketing outcomes and provides valuable insights for strategic decision-making.
By commissioning our marketing analytics services, you receive a centralized reporting tool that pools data from your website, social media, email platforms, and other sources to an easy-to-grasp, customizable interface, creating a 360-degree picture of your content performance. This picture contains fundamental KPIs (traffic, acquisition, audience engagement, SEO performance, ROI, and more) to help you assess the efficiency of your content strategy and its implementation.
Thanks to such comprehensive, end-to-end analytics, you can enjoy real-time monitoring of your campaigns, exercise conversion tracking, identify the best content marketing approaches, pinpoint high-efficiency channels, and discover areas for improvement. Moreover, the dashboard can be tailored to suit the needs of various stakeholders (executives, content creators, SEO experts, marketers, etc.), who will leverage this data to unlock trends and make data-driven business decisions.
Whether you need SaaS marketing analytics, visualized metrics for a startup, a breakdown of content performance data for an enterprise-size organization, or analytics for a local business, Livepage is your number-one choice for such services.
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If you have long wanted to understand which content on your site is more converting but do not know how to calculate it, send us a request, and we will help you.
Key benefits of the content analytics dashboard service include:
Check out the strategies we choose for our clients and the results they bring. Read the case study.
There are several ways: a simple one and a more complex one (by taking attribution into account).
A simple way is to use the Page parameter and Conversion metrics (the number of submitted forms, purchases, etc.). In this case, the question remains: which page should we give more value for the completed conversion — the very first one or the one from which the form was sent, because a user can visit numerous site pages.
This is where a report with attribution and different coefficients for each page becomes useful. However, this requires processing the GA4 data in Google BigQuery using SQL queries, which we are happy to help you with.
Each blog page or case page must have a hidden element with the author’s name or ID. Then, this value has to be transferred to GA4. After that, you can create a report by the authors.
We use our own calculation formula, based on the unique number of users who performed a macro conversion action, multiplied by a factor depending on the attribution of the analyzed page (first-user page, conversion page, or additional page).
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