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Embark on the digital tracking trend — enjoy the advantages of server-side tracking services with Livepage.
The server-side tracking scheme is an important step in ensuring the accuracy and reliability of analytics. It involves configuring the GTM server container and defining the necessary tags and triggers to properly collect and transfer data to the analytics systems. A properly configured server-side tracking scheme ensures that data is analyzed with excellent accuracy, regardless of the device or browser being used. Our team of experts is ready to help you set up an effective and reliable server-side tracking scheme for your project.
How does server-side (Cloud Delivery) tracking work?
For setting up server-side tracking, a single centralized system for data collection is created on your server. Then, this system transfers data to third-party services. This action simplifies the collection and sending process by directing a single data stream to the cloud storage. After that, the data is sent to other resources.
How do you implement server-side tags?
This is what server-side tagging set up looks like in a nutshell:
Is the server-side GTM free to use?
Yes, the Server-side GTM container itself is free.
But you need to spend additional resources to connect a server to it.
Automatic server-side setup via Google Cloud Platform will cost at least $120 per month.
However, you can perform server-side tagging setup manually. In this case, the cost will depend on your hosting tariff, but you should keep in mind that you will need to hire a programmer to perform this task.
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