Our professional team will ensure a smooth GA4 migration and Google Analytics setup service.
We set up Google Analytics 4 using Google Tag Manager, which allows us to do most of the configuration on our end.
Our team analyzes the site and forms a list of macro conversion metrics, engagement metrics, or events that will be necessary for the funnel.
We write the most accessible technical tasks for the ecommerce setup.
Livepages is one of the top global providers for IT and digital marketing analytics. GA4 setup is our specialty, so we make a smooth migration our target, ensuring that all required tools are integrated successfully.
Our approach combines analytics setup with broader marketing solutions capabilities. For instance, it includes tools for SEO, PPC, and growth marketing.
Basic is not for us. We go beyond initial installation; our mission is to analyze what the client’s business requires most. Livepage’s experts study and define useful KPIs and develop a plan based on the company’s goals.
By defining and carefully tracking interactions meaningful for our clients, including leads, engagement, or signups, our team builds customer dashboards and delivers actionable insights.
We map GA4 conversations to provide a working Google Ads integration. We strive not only to install the solution, but also to help build audiences for intelligent marketing. With analytics insights, you can boost your ad strategy and turn it into a data-driven growth plan.
Check out the awards we value the most.
Save time and delegate analytics settings to professionals to get the best results with our Google migration services.
Check out the strategies we choose for our clients and the results they bring. Read the case study.
What data does GA4 collect?
GA4 collects standard information:
However, after additional settings, you can see different events:
Why does GA4 data differ from Universal Analytics?
Universal analytics used a pageview as the foundation for the entire statistics. In GA4, everything revolves around events, and a pageview is also an event in GA4.
Even the ‘Users’ parameter values will differ because Google Analytics 4 resources focus on active users, while Universal resources focus on all users.
Does GA4 use cookies?
After upgrading to GA4, you will notice that it uses third-party cookies to ensure compliance with new privacy laws, such as GDPR and the California Consumer Privacy Act.
Why is there no bounce rate in GA4?
In Google Analytics 4, the bounce rate is the percentage of sessions that were not engaged. In other words, the bounce rate is the inverse of the engagement rate.
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