Get sales and marketing analytics services from a team with 13 years of experience
Turnkey setup
Metrics map
We consider the peculiarities of your site
We create individual dashboards for your needs
Turnkey setup
Metrics map
We consider the peculiarities of your site
We create individual dashboards for your needs
Save time and delegate analytics settings to professionals to get the best results with our Google migration services.
We set up Google Analytics 4 using Google Tag Manager, which allows us to do most of the configuration on our end.
Our team analyzes the site and forms a list of macro conversion metrics, engagement metrics, or events that will be necessary for the funnel.
We write the most accessible technical tasks for the ecommerce setup.
What data does GA4 collect?
GA4 collects standard information:
However, after additional settings, you can see different events:
Why does GA4 data differ from Universal Analytics?
Universal analytics used a pageview as the foundation for the entire statistics. In GA4, everything revolves around events, and a pageview is also an event in GA4.
Even the ‘Users’ parameter values will differ because Google Analytics 4 resources focus on active users, while Universal resources focus on all users.
Does GA4 use cookies?
After upgrading to GA4, you will notice that it uses third-party cookies to ensure compliance with new privacy laws, such as GDPR and the California Consumer Privacy Act.
Why is there no bounce rate in GA4?
In Google Analytics 4, the bounce rate is the percentage of sessions that were not engaged. In other words, the bounce rate is the inverse of the engagement rate.
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The transition process is not overly complicated, but it includes several important steps:
If you are unsure whether you can transition to Google Analytics 4, our team can always help you. We provide high-quality GA4 migration services, so it won’t sabotage your workflow and make the transition seamless.
As GA4 uses another template tag and tracking code, your Universal Analytics account cannot be simply upgraded without changes. In this case, a separate GA4 property creation is the key.
When migrating from Universal Analytics to GA4, many users wonder whether they can still use the previous system. The answer is yes, and you can achieve this by dual tagging. In this way, you can maintain Universal Analytics while still developing all the aspects of GA4.
If you decide to migrate from UA to GA4, the most important moment is to ensure you properly configure all events set up for conversions. Creating a custom event for most website pages is a good idea. Our GA4 setup services can help you deal with any issues.
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