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We visualize the data according to the necessary parameters. In addition to the standard ones, we use a traffic source or a page. Once you order our small business analytics services, we will help you analyze your call-to-actions and create dashboards by region or service.
I have a huge difference between the number of clicks in Google Search Console and organic users in Google Analytics. What could be the problem?
If you use Google My Business, the most likely cause of a problem is that Google Search Console does not record all clicks in My Business snippets with a link to a site.
You can track Google My Business analytics in the Performance Statistics.
Or, you can place a site link in the GMB settings using UTM markup. You should pay attention to how your site URL looks in the preview.
If you are not sure how to deal with this issue, our team specializing in SMB marketing analytics services can always help you.
How to transfer order status data from CMS/CRM to analytics?
If your CMS/CRM does not have a built-in integration with analytics, then you need to configure the integration using a paid connector or write such an integration manually.
At the same time, the CMS/CRM should have a functionality that allows you to push webhooks according to corresponding triggers. Or, there should be an API that provides orders/requests data and their statuses and allows you to add custom fields to the order/request card.
How can I track QR-code conversions to a site from an offline banner?
You can add UTM tags to the link used in a QR code, for example
https://site.com/?utm_source=offline_banner&utm_medium=on_Khreschatyk
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