In the B2C realm, Pinterest has been a powerful engine behind digital marketing strategies for over 15 years. Using it, companies can inform the global consumer audience about their products and services across style, home décor, recipes, travel, art, DIY, and more. The platform launched its paid advertising services in 2014, and multiple organizations jumped at the marketing opportunity, leveraging promoted Pins to appear in search results and home feeds, and in related Pins, to increase brand awareness and drive website traffic.
While Pinterest Ads was taking its first steps in the field of digital marketing, Livepage watched its progress closely and has evolved into a high-profile Pinterest marketing agency, helping businesses across various verticals receive maximum value from utilizing Pinterest Ads.
Our seasoned marketers, Pinterest Ads managers, and SEO specialists provide full-funnel advertising services that cover all essential aspects, such as audit and analysis, strategy development, conversion tracking, campaign and creative optimization, hypothesis testing, and more. We know how to unlock the potential of Pinterest Ads and showcase your products to advantage through compelling videos and eye-catching ads that attract your target audience’s attention.
You just can’t ignore those 619+ million active users a month and 1.5 billion Pins saved weekly. However, handling Pinterest Lens, Buyable Pins, and other features requires professional expertise and high-end technologies. Livepage wields both to help you maximize the benefits Pinterest Ads brings in for internet-driven businesses, including:
Livepage is your number-one choice for a Pinterest Ads agency thanks to our strengths, such as:
Check out the awards we value the most.
The Livepage team follows time-tested marketing best practices and takes your Pinterest Ads to the next level. We use the best Pinterest as a management solution to help your business succeed.
Pinterest allows you to set up numerous targeting criteria. You can also interact with different audiences: site visitors, new users, and “act-alike audiences.” Additionally, you can define them manually by uploading profiles.
By tracking how users interact with your content on the platform, you can gain valuable insight into what’s working and what’s not in your campaign. This can help you identify areas for improvement and make more informed decisions to optimize your strategy.
Transparency and consistent communication are important factors for a successful interaction between the agency and the client. Reporting also plays an important role, as it allows you to evaluate the effectiveness of the advertising campaign and make informed decisions based on it.
Our Pinterest marketers create detailed reports every month and provide weekly updates on advertising campaigns — in writing or during a meeting, depending on your preferences.
Check out the strategies we choose for our clients and the results they bring. Read the case study.
It takes some time for Pinterest Ads to bring the first results, and it depends on how well you set up your advertising campaign. For example, it is crucial to have well-optimized pins, correctly segment your audience, and choose the right keywords for targeting. Once you have a keyword-optimized Pinterest promoted pin campaign, you are a step closer to success.
Yes. Facebook Ads management and Pinterest ads target different customer segments at different stages of the buyer’s journey. Both options are best used as part of a broader advertising strategy.
Of course! It’s a myth that you need only studio photos for successful advertising. The more natural and less promotional your images look, the better.
Yes. Instagram and Facebook Ads rely on demographic targeting and are designed for sharing and commenting that drive fast conversions. Pinterest Ads target niche audiences seeking inspiration with long-lasting imagery that meets specific visual requirements. Its overarching goal is to boost website traffic and increase brand awareness.
There is no duration limit for the campaign, but its recommended span is 4 weeks. The first 10-14 days are dedicated to the learning phase, during which the platform discovers the categories of people who interact with your content. Then, you can enjoy its full potential. Just remember to update your creatives once every 2-3 weeks to prevent fatigue.
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