Get expert consulting from a team with 13 years of experience
Custom PPC strategies development
Audit and analysis
Analysis and optimization of all Amazon Sponsored Ads
Setting goals
Creating advertisements
Hypothesis testing
Custom PPC strategies development
Audit and analysis
Analysis and optimization of all Amazon Sponsored Ads
Setting goals
Creating advertisements
Hypothesis testing
The Livepage team follows time-tested marketing best practices and analyzes every possible KPI to ensure we move our clients in the right direction.
Sponsored Products: We list your products in sponsored sections of search results.
Sponsored Brands: Drive traffic to your store front with banner ads and more.
Sponsored Display: Placement on competitor listings.
Promotional video: Video ads in search results.
Coupon Promotional Vouchers: Promote clickable vouchers so customers can collect and buy your products.
An important part of ad campaign optimization is testing various variables to determine the maximum click-through rate (CTR) and conversion rate (CVR). A/B testing helps to choose the most effective approach and increase your revenue.
Continuously conduct full account and listing health audits to identify how to optimize all aspects of your Amazon store.
Check out the strategies we choose for our clients and the results they bring
How much does Amazon pay per click cost?
Amazon’s click-through rates depend on your niche and the competitiveness of the keywords you bid on.
Products that sell more often get Amazon incentives and lower prices per click. To calculate how much to bid on Amazon Advertising, start with a 10% conversion rate and look at the average order value for each product type and the required return on advertising costs. So, if your average order value for jeans is £50 and your return on advertising costs should be 6, then you can bid no more than £0.83 – (£50 * 10%) / 6 = £0.83.
What is Amazon PPC ACOS?
ACOS is one of the metrics used to calculate the profitability of your advertising campaigns on Amazon. It is the ratio of advertising costs to revenue generated and is calculated on a cost/revenue basis.
How long does it take for Amazon PPC to work?
From one week to one month. After you launch your campaigns, they are in the learning phase for a while. The length of this process depends on your business and how well you optimize your Amazon campaigns.
Check out the awards we value the most
Amazon provides a great advertising channel for those looking for their product to get noticed, no matter the company’s size and experience in selling. However, for it to work as intended, first, you should know how this channel works, the main types of advertising available, and your best options. So, without further ado, let’s get started.
The platform provides several types of Amazon PPC services, like:
One of the most popular Amazon services that businesses can use to drive more sales and increase their visibility on the platform is Amazon Sponsored Products advertising.
As we’ve already mentioned, Amazon Sponsored Products is an advertising service powered by Amazon that allows merchants and manufacturers to increase the visibility of their products in Amazon search results. When a seller creates a Sponsored Products campaign, they select certain keywords that match their product, and Amazon shows their ads in search results for those keywords.
As for the budget, the seller pays only when the user clicks on his advertisement and goes to the product page. The cost per click is determined by keyword competition and the maximum bid a seller is willing to pay for each click. In this way, Amazon Sponsored Products management allows sellers to reach more potential buyers and increase sales of their products on Amazon.
Using Amazon PPC Services can help you enhance the performance of advertising campaigns and maximize ROI. But it only works if everything is set up correctly based on your product and business niche analysis. And it is exactly what the Livepage team is offering for our clients. Moreover, our Amazon product ads management provides the following benefits:
Benefit our Amazon PPC management services and enhance your ad’s performance, boost your ROI, and bring your business to the next level.
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