Mini Case: How to Effectively Boost Traffic and Conversions for a Technical B2B Website

Even in engineering markets, high-quality SEO can be a powerful driver of traffic and lead generation.

In this case, we’ve worked with an engineering company that specializes in gas system installation for industrial applications. Their core services include solutions for liquefied petroleum gas (LPG), synthetic natural gas (SNG), and propane, as well as systems for enriching biomethane and biogas.

Quick Results

In just six months of close collaboration, organic traffic grew from zero to 400 visitors per month.

The website reached 44.9 thousand impressions per month, and the average position in search results improved to 23.5.

Thanks to the team’s efforts, the website saw a 95% increase in conversions over the last 28 days, driving more inbound inquiries and qualified leads from organic traffic.

Key Success Factors

Effective SEO strategy

We developed an SEO strategy focused primarily on business goals, driving high-quality leads and relevant traffic.

At the start of our collaboration, the client faced a key challenge: most website traffic came from Ukrainian B2C users interested in small gas cylinders for household use, whereas the company’s actual target audience comprises medium- and large-business owners in need of industrial gas equipment installation.

Thanks to a clearly structured, step-by-step approach with a strong emphasis on optimizing product and service pages, the client began receiving large-scale B2B leads from various countries. Most inquiries came from Poland, where businesses actively seek gas systems for industrial facilities.

High-quality technical copywriting

To increase information traffic, it was crucial to produce technical content that would appear credible to users with specific niche queries. Through close collaboration between our SEO and content teams, we created expert-level technical articles that became an additional source of organic traffic.

Link building

When we started, the website’s domain rating was only 6; it grew to 17 after six months of quality link building. We focused on publishing articles on niche, industry-specific platforms, which not only strengthened the backlink profile but also brought referral traffic to the website.

Conclusion

Looking to drive more organic traffic, improve rankings, and attract a steady stream of B2B leads? We know how to make it happen. Get in touch, and we’ll help your business climb to the top.