From 0 to 41 Conversions from a Single Article

Thanks to a comprehensive approach to re-optimizing articles, we gained 67% more new and active users and 47 conversions, and that’s from just three articles!

Brief Overview

It often happens that SEO-optimized texts are hard to read, while marketing-focused ones don’t rank.
During our blog analysis, we identified several articles that required re-optimization. They were ranking fairly well but:

• They had untapped SEO potential and could achieve higher positions;
• They weren’t converting readers.

To overcome this imbalance, we combined the efforts of an SEO specialist and a marketer. The result – articles that serve both goals: driving organic traffic and supporting the brand.

How the Process Was Structured

Instead of working on the articles in isolation, we combined the expertise of both specialists:

• The SEO specialist handled in-depth keyword research, competitor analysis, restructuring, semantic updates, and the optimization of titles, subheadings, metadata, and internal linking.
• The marketer shaped recommendations for content delivery, adapted the material to audience needs, added examples, case studies, and visual elements, and worked on engaging and retaining readers.

At this stage, we already had a complete brief for the article that included both SEO and marketing recommendations, but the work wasn’t finished yet.

After the copywriter updated the content, we reviewed and edited the article:

• Made sure all SEO requirements were met;
• Checked the article for consistency with the brand’s Tone of Voice and for clearly communicating the company’s positioning and benefits;
• Added native links and CTAs that weren’t included in the original brief but had the perfect spot in the final version of the article.

What Results We Achieved

The first article saw a 10% increase in sessions, an 8% rise in new and active users, and a 15% boost in average engagement time.

The second article saw a 23% increase in sessions, an 11% and 16% rise in new and active users, a 4% boost in average engagement time, and the number of target actions grew from 1 to 6.

The final article generated 40% more sessions, a 43% increase in new and active users, an 8% drop in average engagement time, but delivered 41 target actions.

Conclusion

The collaboration between the SEO specialist and the marketer made it possible to create content that meets both search engine requirements and audience needs. This approach delivered not only strong positions in Google but also growth in engagement, time on page, and the number of conversions. The case proved that the greatest value comes not from technical optimization or marketing presentation alone, but from their skillful combination.
Contact us, and we will help your business reach the top.