Mini Case: How New Content Should Launch in Organic Search

Thousands of new articles hit the Internet daily aiming to attract users and drive conversions. To make it possible, hundreds of experts work on creating professional content tailored to their target audience.

However, you can probably imagine how frustrating it is when a team of industry pros crafts a great article, but it doesn’t boost organic traffic or conversions. The expertise and time are invested, but no one sees the article in search results, and the website gets no new visitors.

What’s the issue? Lack of SEO optimization. On-page SEO fills the article with proper keywords, optimizes the text structure, and addresses all user questions.

Today’s case is about an article published in our client’s blog. Before writing the content, we analyzed the market and competitors, prepared a content plan, conducted SEO keywords research services, and created a technical task for the copywriter. This thorough work led to:

• Traffic increase: +13,307% – from 13 users at the start to 1,730;
• Impression boost: +9,373% – from 862 impressions at the start to 80,800;
• CTR growth: +40%;
• Average position increase: +51%.

Writing high-quality, expert content is only half the battle. It’s crucial to optimize this content for SEO to make it appear at the top of organic search results and catch potential clients’ interest. We know how to do this and are ready to help you by providing high-quality b2b copywriting services or writing content on many other areas. A link building outreach service will also be useful for even better results.

Learn more about our services for content marketing, client development strategies, and the results of the Livepage team in our case studies.