How to Measure Link-Building Effectiveness? Our Approach to Analytics

Right now, our team is rolling out a new type of report that goes beyond just counting backlinks. It shows:

• Which links actually drive traffic.
• Which ones generate leads.
• Which guide to closed deals.

The outcome? A clear understanding of how much each link costs and the actual ROI of every channel.

For example, as shown in the screenshot below, out of 78 deals, 46 resulted in sales, which can be broken down by source, link type, cost, number of sessions, and users. All in one dashboard.

How Do We Get There?

Whether it’s basic visualizations or full-funnel analytics, we follow a clear step-by-step process so that your team can see which links actually drive results:

1. We Audit Your Analytics

Are user actions being tracked correctly? Can you even trust the numbers in your reports? If not — we’ll help clean things up.

2. We Organize Your Link Sources

We organize all the links you place across the web, from guest posts to partner mentions. You will get real actionable data, not just a long list of URLs.

3. We Connect the Dots

We link sessions, leads, deals, and link costs, so you can clearly see what’s working and what’s not.

4. We Build a Clear Dashboard

There will be no complex spreadsheets. Just clean, transparent visuals that highlight what matters most — results.

5. We Align Everything With Your Goals

We always take your business logic into account. The report adapts to your needs, not the other way around.

In the end, you get a clear picture of which links are actually driving leads and sales and which ones are just eating up your budget. This way, you’ll understand the true performance of your SEO efforts.

Why Does This Matter?

Link building isn’t just about SEO; it’s also a channel that can drive tangible business results. That means it deserves to be measured just like Ads, Email, or PR. And we’re here to show you how to do it clearly, beautifully, and with data to back it up.

If you’re curious to see an actual example or consider a similar approach, we’d be happy to share our experience or discuss your case.