How to Survive Google Update

The nightmare of every SEO specialist or marketer is two words: “Google update” 😱 But what is so scary about these words, and why do we constantly see panic around them? The answer is simple: Everyone who makes mistakes will be punished by Google’s new algorithms. And the loss of traffic and positions is the most disturbing thing. It’s like the one in the screenshot:

We analyzed the site to determine what caused such a sharp decline. The first thing we came across was low-quality articles that failed the AI content test.

Next, we looked at the lost keys via Ahrefs:

The same result was for all the articles that had lost positions: They failed the AI content test. This is undoubtedly one of the key reasons for such a devastating traffic loss.

And this isn’t some one-of-a-kind random occurrence, as Google has long warned that it will fight spam content:

You can read more about it here.

But one man’s loss is another man’s gain, so here’s an example of our company’s client’s website that actually grew during the update:

As you can see, the site is growing steadily without any concern for updates.

Our results in 1.5 months:

• total traffic: +775;
• keywords: +167;
• domain rating: +2.

And this is just one of our case studies. We are confident that those who know what they are doing are not afraid of any updates.  The main success factors of our success are:

• high level of expertise;
• understanding needs and specifics of each site;
• no Black-Hat SEO methods;
• proper strategy development;
• no AI content;
• detailed donor selection;
• focus on resource quality and relevance.

Therefore, to achieve the desired result, you need to think through your strategies, consider content quality, and avoid attempts to cheat the algorithms. If you are a beginner and feel that your team lacks experience, don’t hesitate to contact us. We will be happy to assist you in implementing an effective link-building strategy, as well as other SEO services👩‍💻