US flag
  • US flag +1 646 844-80-75

Importance of Backlinks for SEO

Valeria Krasavina
Valeria Krasavina
November 3, 2023 | 13 min. reading

Did you know that more than half of all website traffic comes from organic search? It means that if you’re not leveraging the power of backlinks in your SEO strategy, you’re missing out on a huge opportunity. Backlinks are like little endorsements from other websites that can supercharge your search engine rankings and visibility. In this guide, we’ll dive deep into what backlinks are in SEO, explore their different types, and uncover why backlinks are important for your website growth.

What Are Backlinks?

A backlink is like a hyperlink on one website that takes you to another. It’s a vote of confidence, telling search engines that the linked site is legit. These links act as pathways for search engine crawlers, helping them discover and index content all over the web. Yet, people tend to overlook backlinking in their marketing strategy. Here’s everything you need to know about backlinking and why it’s a crucial aspect of domain authority.

Backlinks can:

  • improve rankings;
  • boost your credibility;
  • help Google find new pages;
  • send referral traffic to your site.

Why Should You Care About Backlinks?

Here’s the deal: search engines, especially Google, absolutely love backlinks. They see them as endorsements from trusted sources. The more high-quality backlinks your website has, the more search engines view you as trustworthy and authoritative. That means better rankings for your site in search results. It’s like a popularity contest where the more backlinks you have, the cooler search engines think you are!

The Impact of Follow and Nofollow Links

There are two primary types of backlinks: follow and nofollow links. These types have distinct characteristics and varying impacts on SEO.

Follow Links

Also known as dofollow links; these hyperlinks allow search engine crawlers to follow them, discover linked content, and index them. Follow links pass on authority and influence from the linking website to the linked website. They are considered positive endorsements and can significantly affect search engine rankings. When reputable websites with high authority link to your content using follow links, it signals to search engines that your website is valuable and trustworthy. This can improve your visibility in search results and attract more organic traffic.

Nofollow Links

A nofollow link includes a rel=”nofollow” attribute in its HTML code. This attribute instructs search engine crawlers not to follow the link or pass authority to the linked website. Nofollow links were introduced to combat spam and prevent manipulative link-building practices. While nofollow links don’t directly impact search engine rankings, they can still generate traffic to your website if users click on them. Although nofollow links don’t provide immediate SEO benefits, they contribute to a natural and diverse backlink profile, which is favorable for the overall SEO strategy.

Understanding the difference between follow and nofollow links is crucial for effective link-building and SEO efforts. While both types have their merits, follow links are generally more desirable due to their potential to improve search engine rankings and increase organic traffic. However, keep in mind that a natural backlink profile will include a mix of follow and nofollow links, reflecting the organic linking patterns of the web. Therefore, it’s important to focus on acquiring high-quality backlinks from authoritative sources, regardless of whether they are follow or nofollow links.

10 Reasons Why Backlinks Are Important

Backlinks are crucial for SEO’s various aspects, offering a range of benefits that contribute to the overall success of your website. Let’s explore some of these benefits in more detail:

  1. Higher Ranking. The significance of backlinks in SEO is dictated by their ability to improve search engine rankings by signaling the quality and authority of a website. The more backlinks a website has, the higher it can rank for relevant search terms.
  2. Enhanced Discoverability. Backlinks make it easier for search engines to find and crawl your website, increasing its visibility in search results.
  3. Increased Referral Traffic. Quality backlinks from reputable sources can bring targeted referral traffic to your website as users click on the links and explore your content.
  4. Improved Website Authority. What is backlinking, if not an instrument, that helps you build your trustworthiness?  Backlinks act as endorsements, enhancing your website’s authority and credibility in the eyes of search engines.
  5. Faster Indexing and Crawling. Backlinks facilitate the indexing process, allowing search engine crawlers to discover and index your web pages more quickly.
  6. Targeted Referral Traffic. Backlinks from relevant sources can bring highly targeted traffic to your website, increasing the chances of user engagement and conversions.
  7. Brand Awareness and Exposure. Backlinks from authoritative and popular websites increase brand visibility, exposing your website to a wider audience.
  8. Relationship Building. The importance of backlinks reaches beyond SEO improvements. Building relationships with other website owners and influencers through backlinking can lead to valuable collaborations and partnerships.
  9. Increased Social Media Visibility. Backlink-worthy content is often shared on social media platforms, amplifying its reach and potential for gaining backlinks.
  10. Long-term SEO Benefits. Quality backlink building is an investment in the long-term success of your SEO strategy, providing lasting benefits and resilience against algorithm changes.

What Makes a Good Backlink?

When it comes to backlinks, it’s crucial to distinguish between good and bad ones. Understanding the attributes of a good backlink can guide your backlinking strategy and yield better results. Here are the key factors to consider:


Relevance is paramount in backlinking. Aim for backlinks from sites or pages closely related to the content you’re sharing. For instance, if you sell dog products, seeking backlinks from dog blogs would be more effective than from beauty blogs. Backlinks on relevant sites attract readers who are more likely to click on your link.


Backlinks from high-authority sites carry more weight. Although authority is divided among all backlinks on a page, obtaining backlinks from reputable sources can enhance your web page’s authority. While high-authority sites may not always have high traffic, considering website traffic is important as it increases the chances of referral traffic to your page.

Type of Backlink

As we’ve already mentioned, dofollow links have more influence on rankings, while nofollow links still transfer some authority but to a lesser extent. Prioritizing dofollow links in your backlinking strategy can boost your rankings.

Anchor Text

The anchor text used for your website backlinks is vital. Avoid keyword-optimized anchor texts that can be seen as spammy by search engines. Instead, opt for natural anchor text that seamlessly blends with the website’s content.

Traffic and Visibility

While the primary goal of backlinking is to increase website traffic and improve visibility in search engine result pages (SERPs), it’s important to remember that SEO backlinks should drive traffic to your site. Ineffective backlinks that fail to bring traffic are not fulfilling their purpose. View backlinks as a means to drive site traffic and for your clients to find content more easily  than solely manipulating search engine rankings. Analyzing the impact of your campaigns can help you identify which backlinks are generating the most traffic and improve your strategy accordingly.

Considering these factors, you can develop a well-rounded backlinking strategy that improves your website’s performance and drives targeted traffic to your pages.

What Are the Disadvantages of Backlinking in Marketing?

Despite all the importance of backlinks in SEO, when implemented incorrectly, they can bring more harm than good. Namely, you can experience:

Penalties from Search Engines

Black hat or spammy backlinking tactics can land you in hot water with search engines. They might penalize you by dropping your rankings or removing you from search results altogether. Ouch!

Damage to Reputation and Trust

Unethical and toxic backlinks can tarnish your brand’s reputation and make people question your credibility. It’s like wearing a “not trustworthy” badge. Not a good look!

Wasted Resources and Time

Black hat tactics may offer short-term gains, but they’re not sustainable. They waste your time and resources without delivering long-lasting results.

Unnatural Link Profile

An unbalanced backlink profile raises red flags for search engines. You want a natural, diverse, and organic profile that reflects genuine endorsements and citations.

Negative User Experience

Spammy or irrelevant backlinks to websites that are low-quality or unrelated can annoy or even drive away users. That’s like inviting someone to a fancy party and sending them to a sketchy alley. Not cool.

Difficulty in Recovery

Recovering from penalties caused by unethical SEO backlinking practices is no walk in the park. It takes time and effort to disavow toxic links, rebuild your backlink profile, and regain search visibility.

Missed Opportunities for Genuine Engagement

Focusing on manipulative tactics means missing out on authentic engagement with your audience. Building real relationships and creating valuable content is a much better long-term strategy.


Congratulations! You now understand the backlink importance and take your link-building knowledge to the next level. Just remember, backlinks are part of a bigger SEO picture that includes quality content, user experience, and technical optimization. So, create awesome content, build relationships, and earn those valuable and competitive backlinks. And if you need expert assistance, reach out to Livepage’s SEO gurus. We know how to get search traffic to your business and help you rock your backlinking strategy and achieve SEO greatness.

FAQ block

How do backlinks impact my website’s SEO?

Backlinks are important for SEO as they improve your website’s rankings, visibility, and authority. They signal to search engines that your content is valuable and trustworthy. Quality backlinks from relevant sources can boost organic traffic and help you outrank competitors.

What are the best practices for acquiring backlinks?

To acquire valuable backlinks, focus on creating high-quality content that others naturally want to link to. Engage in relationship-building with industry influencers and seek guest posting opportunities. Emphasize relevance, diversity, and authority in your backlink profile for long-term success.

Are all backlinks equally valuable?

No, not all backlinks hold equal value. High-quality backlinks from authoritative and relevant sources have a more significant impact on SEO. Aim for natural, editorially placed backlinks with descriptive anchor text. Avoid spammy or low-quality links that can harm your website’s reputation and rankings.

Can I buy backlinks to boost my SEO quickly?

Buying backlinks is against search engine guidelines and is considered a black hat practice. It can lead to penalties and harm your website’s rankings and reputation. Focus on organic link-building strategies prioritizing quality, relevance, and ethical practices for sustainable SEO success.

How long does it take to see the effects of backlinks on SEO?

The effects of backlinks on SEO can vary depending on various factors, including the quality of the backlinks, your website’s authority, competition, and search engine algorithms. Generally, it takes time for search engines to crawl and index backlinks, and their impact on rankings may become noticeable over weeks or months.

For further information and personalized assistance with your website’s backlinking strategy, contact us to speak with our SEO experts.

Leave a comment

Your email address will not be published. Required fields are marked *