Local Ads Google Guarantee: Boost Sales and Increase Customer Trust

In today’s competitive landscape, local businesses constantly seek ways to stand out and build customer trust. In addition to local PPC advertising, one tool that can help is Google’s Local Ads Guarantee. This initiative allows businesses to earn the prestigious Google Guarantee badge, which appears alongside their ads in search results and on Google Maps.

How Does Local Ads Google Guarantee Benefits Local Businesses?

• Build trust and credibility. The Google Guarantee badge shows potential customers your business is verified and trustworthy. This is a true differentiator for service-based companies where trust plays a tremendous role in a customer’s decision-making.
• Increase leads. In our experience, ads with the Google Guarantee badge get more clicks and conversions than regular ones. This means more potential customers and more sales for you.
• Stand out from competitors. The badge helps your business catch the eye of potential customers, making it easier to grab attention in a crowded market.
• Financial protection for customers. If a customer is dissatisfied with services from a business displaying the Google Guarantee badge, Google can refund the cost (up to a certain limit). This added layer of security increases customer confidence in your services.

What about Downsides?

• The program isn’t available in all countries or for every service category;
• Getting the badge can take some time and requires additional verification from Google;
• Your business has to meet Google’s high-quality standards to be eligible for the badge.

How to Use Local Ads Google Guarantee to Get More Leads?

We had the opportunity to work with a client in the garage door repair industry who had been already using Local Ads Google Guarantee. We analyzed and optimized their account. By fine-tuning the settings and monitoring the performance, we managed to bring in more quality leads at a lower cost. Not paying for non-qualified conversions made it possible.

Before we stepped in, the client was already seeing promising results compared to other channels, with every lead having strong potential. However, their weekly budget wasn’t being fully utilized, so our goal was to get more leads without increasing costs.

After tweaking the account and adding more details, here’s what happened:

• Their weekly budget was used more efficiently;
• Lead volume increased, and the cost per lead dropped by 4%;
• The company’s ads appeared more often in top positions.

Ready to maximize the benefits of Local Ads with Google Guarantee and attract more customers to your local business? Contact Livepage today. Our experts will provide high-quality SaaS analytics services and help you set up, optimize, or build your account from scratch to deliver the best results.