How Google’s Local Ads Guarantee Can Boost Your Business

In today’s competitive landscape, local businesses constantly seek ways to stand out and build customer trust. In addition to local PPC advertising, one tool that can help is Google-guaranteed local service ads. This initiative allows businesses to earn the prestigious Google Guarantee badge, which appears alongside their ads in search results and on Google Maps, offering game-changing opportunities for attracting and converting more high-intent customers.

Benefits of Google’s Local Ads Guarantee

What is Google guaranteed? It’s the type of business verification provided by the most powerful search engine, which means the business has passed Google’s rigorous screening process for Local Service Ads (LSAs) and has verified its credentials, insurance, and background, offering added security for customers who book services through these ads.

Google guaranteed for business is a sign of solid trust Google has in your brand, demonstrating to your potential customers that your company is fully legit, provides quality services, and is worth their attention. In practice, it’s a great digital marketing tool for local businesses seeking to enhance their presence online and boost lead generation.

Win higher visibility in search results

Local Service Ads appear above traditional Google Ads and organic search results, ensuring your business gets maximum exposure when potential customers search for services. And Google-guaranteed customer service feels even more reliable and attractive to users while also working for your brand recognizability.

Build trust and credibility

When it comes to choosing a service provider, trust and reputation are not just mere words for customers. In fact, they mean a lot for decision-making and, hence, for your sales. The Local Ads Google Guarantee badge shows prospects your business is vetted and trustworthy. This is a true differentiator for service-based companies, giving customers peace of mind when choosing their services. Such an added layer of credibility not only pushes consumers to confidently take action but also contributes to building loyal and long-lasting relationships with your business.

Increase leads

LSAs allow customers to call or message your business directly from the ad, reducing unnecessary payable clicks like in regular Google Ads, hitting qualified leads, and amplifying the conversion potential. In our experience, local ads with the Google Guarantee badge get more contacts and conversions than regular ones. That means more potential customers and more sales for you; the best thing is that you’ll be charged per lead, not per click, which makes your advertising budget more efficient.

Stand out from competitors

The badge helps your business catch the eye of potential customers, making it easier to grab attention in a crowded market. By leveraging this program, plumbers, electricians, HVAC specialists, locksmiths, cleaning companies, and other service providers will not simply run ads, they will showcase their reliability and professionalism, making it easier for customers to choose you over competitors.

Financial protection for customers

Google’s guarantee for customers brings added security in the form of financial reimbursement. If a customer is dissatisfied with services from a business displaying the Google Guarantee badge, Google can refund the cost up to $2,000 in the US (the amount varies by country). This added layer of assurance increases customer confidence in your services.

Downsides to Consider

While Google’s Local Ads Guarantee offers numerous benefits, it’s not without drawbacks. So, before investing in the program for your local business, you should weigh its possible cons and compare them to the above benefits.

• Restricted program access: The program isn’t available in all countries or for every service category. Only certain service industries like home, learning, beauty and care, and automotive services can participate.
• Stringent eligibility requirements: Your business has to undergo extensive background checks to prove it meets Google’s high-quality standards to be eligible for the badge. Besides, this process can take quite a long time.
• Refund policy risks: Though each dispute is carefully reviewed, unfair complaints or disputes from difficult customers could result in lost revenue and affect ad performance over time.

Despite its downsides, Google’s Local Ads Guarantee remains a powerful tool for local service providers, especially those looking for immediate, high-converting leads who are willing to invest in a pay-per-lead model. For long-term branding and organic growth, it best works in a combo with other digital marketing strategies.

How to Use Local Ads Google Guarantee to Get More Leads?

We had the opportunity to work with a client in the garage door repair industry who had been already using Local Ads Google Guarantee. We analyzed and optimized their account. By fine-tuning the settings and monitoring the performance, we managed to bring in more quality leads at a lower cost. Not paying for nonqualified conversions made it possible.

Optimization Process and Results

Before we stepped in, the client was already seeing promising results compared to other channels, with every lead having strong potential. However, their weekly budget wasn’t being fully utilized, so our goal was to get more leads without increasing costs.

After tweaking the account and adding more details, here’s what happened:

• Their weekly budget was used more efficiently.
• Lead volume increased, and the cost per lead dropped by 4%.
• The company’s ads appeared more often in top positions.

Get the Most Out of Google’s Local Ads Guarantee

Ready to maximize the benefits of Local Ads Google Guarantee with a well-optimized strategy that ensures consistent lead generation and a high return on investment? Contact Livepage today. Our experts will provide high-quality SaaS analytics services and help you set up, optimize, or build your account from scratch to deliver the best results. As an experienced SEO and PPC agency, we can fine-tune your LSA campaigns, ensuring they rank higher, receive better leads, and make the most out of every advertising dollar and effort.