Mini Case: Should You Optimize Your Content?

Creating content is one of the most effective ways to attract new users and potential clients to your site. This process takes a lot of time, money, and team effort. Therefore, seeing little to no traffic or a low click-through rate (CTR) on a well-crafted article is frustrating. This raises many questions, including pretty simple ones like: Why? We did everything right and put all our expertise into creating the perfect content.

The answer is pretty straightforward. Content is often created without SEO optimization or isn’t optimized once search engines already indexed it.

Thus, optimizing existing content is a powerful tool to quickly boost organic traffic to a page and improve lead generation. It’s cheaper, faster, and more effective than creating new content.

For example, check out the results of SEO content optimization our content marketing company has done for one of our client’s site pages.

We managed to achieve the following in 28 days:

• +55% increase in organic traffic;
• +50% increase in page impressions in organic search.

Here’s another article’s performance on the same client’s site:

We managed to achieve the following for this article in 28 days:

• +320% increase in organic traffic;
• +304% increase in page impressions in organic search.

SEO content optimization, as part of our On-Page SEO service, is a delicate yet highly effective process. If you are not satisfied with your content’s traffic and lead generation, consider content optimization. Our whitelabel SEO outsourcing company will help you quickly enhance your content’s effectiveness and see a rising graph of organic traffic.

Learn more about our client development strategies and results in our Case Studies, and choose Livepage as a Content Marketing firm for your needs.