Top 5 NFT Marketing Strategies: Your Complete Guide
In the last couple of years, NFT (non-fungible tokens) has been one of the most trending topics for those who are interested in blockchain. This is not surprising: the media and influencers actively “rock” the thesis that NFT can be sold for millions of US dollars. But how to do that? Is it possible to sell the NFT for big money if you are not a world famous- celebrity? Let’s figure out the best NFT marketing strategies you can apply to make a real profit.
Why Is Digital Marketing Important for NFT Success?
Before we answer the question: “How to choose an NFT marketing strategy?” let’s remember what non-fungible tokens (NFTs) are. These are unique digital (intangible) assets built on the blockchain, which have their own external market value. These tokens are usually digital artworks, digital messages, or even entire websites, as well as objects of the metaverse.
Despite the non-triviality, the NFT market is quite promising: according to experts, by 2028 its global capitalization will reach a record USD 19.57 billion. It’s little wonder, given the high interest in buying non-fungible tokens by such celebrities as Snoop Dogg, Jim Carrey, Eminem, etc.
Also, strengthening the belief in these forecasts is the real precedent of selling NFTs for colossal amounts of money: for example, Elon Musk’s ex-wife, Grimes, sold NFTs worth about $6 million in 2021.
On the other hand, we all understand why celebrity NFTs can cost so much. But what about those NFT creators who do not have millions of followers on social networks, and who do not personally know the famous representatives of Silicon Valley? There is a solution: they need to find the best NFT marketing strategy. In particular, thanks to a competent approach, you will be able to provide your creation with a wide audience coverage and set a fairly high price tag.
As a rule, any NFT launch strategy involves the use of the following digital marketing methods:
- organic search (SEO);
- promotion within NFT marketplaces;
- influencer marketing;
- paid search (SEM);
- social media marketing;
- email marketing.
How to apply them for the benefit of your NFT will be discussed in the following paragraphs, where we will overview some examples of NFT marketing strategies.
NFT Marketing and Search Engine Optimization (SEO)
How to market the NFT collection in the long run? The answer will be obvious: you should use SEO.
The main purpose of this practice is to ensure that your NFTs are carefully optimized to improve their online visibility on Google and other search engines.
SEO is an integral part of any NFT strategy, as it allows you to drive organic traffic with potential buyers and increase your token awareness on an ongoing basis. It is not a “one-time action”, as in the case of advertising influencers, the effect of which will last only in the first days after the release of the commercial. Instead, it has long-term value. This is why SEO optimization for NFTs can be considered a smart investment in future relationships with your target audience.
What Marketing Strategies Will Most Profitably Promote Your NFT?
Now let’s look at NFT marketing strategies that, together with SEO, will help you promote your non-fungible token on the web.
This step is the starting point of your NFT strategy. An NFT listing is an offering to sell an already existing NFT. The listing procedure is quite simple and takes place on NFT marketplaces. In particular, after creating a non-fungible token and uploading it, you will see the “Sell” or “List” button. By clicking on it, you will release your NFT for sale. The most popular NFT marketplace is considered OpenSea.
Influencers with thousands and millions of followers who based their content on the crypto industry and the NFT are also of particular interest. These are usually experienced crypto traders who promote their strategies and ideas on social media. How to find them? Hashtags and search engines will help you with this. As for the choice, unfortunately, the question rests only on how much money you are willing to allocate for advertising. The more followers a particular influencer has, the higher their price tag for an advertising publication is.
As a part of your marketing strategy for the NFT marketplace, you should also consider paid advertising (SEM) on relevant websites and social media profiles. Usually, it is not as expensive as advertising through influencers, but this NFT marketing approach is somewhat less effective. Nevertheless, it is definitely not worth neglecting, as it gives excellent results in combination with other strategies.
Discord and Telegram marketing
Discord and Telegram are unofficially considered the two most popular messengers for promoting blockchain projects. Therefore, you should do a little research to find the most popular blockchain-related channels and invite their owners to advertise your NFT.
Although many people associate email marketing with spam, most email owners still continue to read everything they receive. You can take advantage of this by creating a customizable template and sending it out to your target audience.
What’s the Right Way to Start Using NFT Marketing Strategies?
You can experiment with marketing strategies or contact us to develop a long-term strategy for you. Livepage is a Ukrainian company with 11+ years of experience in digital marketing. We have a unique digital-promotion approach that allows it to tailor an effective strategy for each client. Here are the key benefits of collaboration with us:
- understanding business goals and customer needs;
- in-depth market analysis to identify the strengths of the client and its competitors;
- individual selection of a promotion strategy;
- end-to-end quality control;
- transparent pricing.
Our clients always achieve their goals despite fierce competition and a high entry threshold into this niche. We invite you to consider some case studies of how we have helped our clients succeed.
Bvblogic, a company specializing in developing and implementing digital solutions, turned to us for help. It employs more than 100 professionals with expertise in agro-industry, transport and logistics, e-commerce, online booking systems, retail and fast food, as well as marketing and advertising.
We were tasked with creating a media strategy on a limited budget to attract new leads from B2B companies from Nordic countries. The nuance of this strategy was that direct sales are ineffective in the case of B2B, and the decision-making cycle can take several months. Therefore, it was vital for us to establish long-term contact with the target audience.
We decided to use paid media channels (Google Ads, Facebook, Quora, LinkedIn, and Twitter) to show advertising content to the target audience. As a result of our comprehensive strategy, we boosted the number of leads to 261% (growth intensified from the second month of our cooperation), optimized behavioral factors (scrolling increased by 60%, and the time spent on the page began to exceed 30 seconds), increased the number of micro conversions to 215%, and ensured the growth of inquiries via chat — up to 36%.
We also had the pleasure of partnering with Ratatype — an educational startup focused on teaching people how to type faster and master the keyboard using the 10-finger method. For 3+ years, we have been optimizing search and referral traffic, as well as increasing brand awareness.
Initially, Ratatype provided us with a completely new website with a domain without a history. At the beginning of our collaboration, organic traffic was up to 50 visitors per day. As a result, four additional landing pages were created, and the total number of traffic landing pages was eight.
The main challenge we had to overcome was high competition from projects that have successfully existed since the early 2000s. At the same time, the allocated budget for links was $0.
However, thanks to our SEO, we have increased search traffic to 7000 visitors per day, and the number of brand mentions in search engines has increased from 0 to 850 per month.
Currently, the total traffic is about 11,000 visitors per day and more than 250,000 per month, and for most search queries, the Ratatype website appears in the top five search results. Thus, we ensured a stable annual growth of the project by 25%.
We have also partnered with Hoxton Mix, a digital community that provides collaborative spaces and virtual office addresses for doing business in the UK and building trust with potential clients. Previously, Hoxton Mix had already launched advertising campaigns, but they were not optimized and brought a lot of non-converting traffic.
We decided to focus on in-depth interaction with the client, and through weekly meetings, we began collecting regular feedback on the quality of the leads received. As such, we quickly increased Hoxton Mix website conversions, tested new targeting options, and bidding strategies. We were able to fix the cost of conversions within the limits that were initially agreed with the client. In terms of conversion rates, they increased by 52%.
As more and more people become aware of NFT, the competition between their creators grows. Therefore, to get the most out of your project, you need to take advantage of SEO, SEM, digital marketing, and other strategies that can help increase your own project’s visibility.
Thus, if you want to repeat or even surpass the success of the above companies, do not waste a minute, contact us to get the best NFT marketing services. After the first months of our cooperation, you will receive a stable increase in the key indicators of the efficiency of your digital solution.
To sum up, let’s answer the most common questions related to the topic of our article.
How do I choose an NFT marketing strategy?
Regardless of the type of NFT you have, you must understand that the best marketing effectiveness can only be achieved by combining all of the above methods: SEO, SEM, NFT listing, influencer marketing, paid advertising, messenger advertising, and email marketing. Some of them only work in the short term, while others (SEO and SEM) bring consistent success over a long time.
How do I understand that the marketing strategy for the NFT marketplace is effective?
The final result of the chosen marketing strategy for NFT is its sale. However, you can see intermediate results by analyzing the number of views of your advertising publications and messages to the target audience, as well as statistics of search engine promotion.
Where do I find a specialist to build a correct marketing strategy for the NFT marketplace?
Since NFT is a new niche with its own specifics, the use of traditional marketing strategies may not be effective. That’s why you’d better look for an experienced marketing team.