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6 Reasons Why Invest in SEO is Worth for Businesses

Yaryna Dzhygin
Yaryna Dzhygin
October 5, 2023 | 14 min. reading

In order to make a profit, you have to invest. This simple rule is known to everyone who has ever started a business. It’s especially relevant when it comes to investing in promotion and marketing. However, while the usual purchase of advertising is quite clear to every business owner, investments in Search Engine Optimization may seem rather complicated and uncertain. Often business owners don’t understand why they should invest in SEO and what effect to expect. This article will fix this situation with the help of Livepage SEO company experts. Read on to learn 6 reasons to invest in SEO and why investing in SEO matters if you want your business to grow.

What is the Main Purpose of SEO Services?

SEO (Search Engine Optimization) is a series of measures aimed at improving a website so that it ranks better in search engines. Such an optimization allows you to raise the site in the search engine to the first pages for certain search queries. SEO allows your website to get organic traffic, i.e., attracting users looking for your services or goods.

Why does SEO matter in the context of today’s dominance of artificial intelligence? Search engine algorithms are constantly evolving and becoming more complex. Since their inception, search engines have grown from ordinary Yellow Pages to the most sophisticated algorithms and machine learning, so-called AI.

Today, promoting sites to the top has become much more difficult than before because of the human-centric algorithms of search engines. However, thanks to AI and machine learning analyzing the content, the output has become more qualitative. Besides, new technologies can help in numerous SEO aspects, like analyzing behavior, understanding search patterns, and providing valuable insights into content optimization. All this means that understanding and utilizing the power of AI is a cornerstone of any modern SEO promotion.

5 Reasons to Invest in SEO

1. Increased website traffic

The first reason why SEO is the best digital marketing investment is an increase in traffic. Today’s buyer relies on search engines far more than any other type of marketing. Having your website on the first page of Google is a guarantee that the company is reliable and has a good reputation, and therefore people use its services and buy its products. In turn, the absence of the company in the search engine immediately causes distrust and suspicion. What was the last time you visited the second page of Google? High positions in the output will bring you organic traffic and set up a consistent flow of customers, which is only possible with the help of quality SEO. 

2. SEO increases brand awareness and credibility

A properly designed SEO strategy will help you increase three key indicators influencing brand credibility: making your site look Expert, Authoritative, and Trustworthy (EAT). By investing in SEO promotion, you can achieve a significant boost in EAT indicators by creating helpful content and increasing your social media presence. 

When a user sees that your brand is constantly updating its content on social media and links from third-party sources lead to your site, they are much more likely to buy your product or use your service. Even better, if a potential customer regularly visits your website to find content that answers their questions, they’ll be reassured that you really know what they need. 

3. Boost for small businesses through multiple marketing channels

The modern person may not have a desktop computer, but everyone has a cell phone. Because of this, most search queries come from mobile devices. According to Statista, in the US alone, 63% of Google’s organic search traffic came from mobile devices. The pace of life is quite hectic these days, and people prefer to search for things on the go. Therefore, you should consider multichannel marketing and use SEO to increase conversions through mobile searches.

4. SEO boosts local offline businesses

SEO has especially great importance for small local businesses. By investing in local SEO, you significantly increase the likelihood that a potential customer will turn to you while being in an unfamiliar place or just in the neighborhood. Having found your store through a search and seen that it’s nearby, a person will most likely go to you, instead of making a trip to distant locations. 

5. High return on investment

Perhaps one of the main reasons why invest in SEO is the extremely high return on investment rate. According to a recent survey by the Search Engine Journal, almost 50% of businesses said that organic search had the highest ROI, and less than 20% said that paid ads brought them the most revenue.   

Further, we will talk more about ROI from SEO investments in detail, but for a general understanding, it’s worth noting that you will get an ROI rate of about 200%. However, the effectiveness of promotion will become noticeable after about 6 months, or rather even after a year. Yes, there are ways to gain traffic quicker or even immediately, but SEO is the only way to ensure that you have organic traffic, and it will come for a long time.

6. Better competitiveness

Those asking why SEO is a good investment should know that the first 3 links in search results get the most traffic. The rest is divided between the following results of the first page of Google. The second page and the following ones get only crumbs. If only your niche isn’t entirely unique, you will have competitors who have already invested in SEO and regularly conducts site audits and other marketing activities to stay as high as possible in search. However, two can play this game. 

By investing in SEO, you significantly raise your competitiveness. At the same time, if you stop engaging in SEO services, your position compared to your competitors will eventually begin to fall, and new players in the market will sooner or later displace you from the first pages. They can do this by following the updated policies of search services or better page optimization, taking your site as an example.

What Businesses Need SEO?

Any business will benefit from SEO, regardless of the specifics of the work. If a company has any presence on the Internet, improving its position in the search engine will attract more customers and therefore bring profit. Even if the company has a complex monetization model or narrow work specifics, SEO specialists can find a suitable solution. It’s especially clear why SEO is worth the investment in industries that, in modern realities, are dependent on online presence, for example, E-commerce, real estate, medical practices, marketing, etc.

The size of the business doesn’t play a big role, either — only the specifics of work change. The only thing that really matters is who is going to promote your company. You can try to do it on your own or immediately turn to recognized and reputable SEO professionals like Livepage. And you don’t need just to believe our words, as we have many successful cases in different industries and with companies of all types to prove our expertise.

Startup, SMB

Livepage works with small businesses and startups because we understand that they need SEO the most — they have to make themselves known on the market right away. Nevertheless, it’s better to start investing in SEO only after establishing the product market fit. Here’s an example of how Livepage service helped a local business to achieve a 5,471% increase in website traffic and a boost of 20 times in the number of leads. Utilizing SEO, small companies can reach 1000+ organic visitors per day, which is quite a good amount for SMBs. 

Mid-size

Mid-size businesses have the most benefits from Livepage SEO services. Since SEO is aimed at long-term development, it’s beneficial for mid-size companies to secure clients in the long run. 

For example, during 6 years of cooperation with Apriorit, Livepage managed to achieve a constant inflow of clients, and in 2021 alone, the number of conversions increased by +22.6%. In total, the medium-sized IT development company was able to gain a 1,984% increase in organic traffic.

Enterprise organizations

Large firms should perceive SEO as an organization of processes. Investing in SEO allows large businesses to establish a steady flow of clients and synchronize the work of multiple teams for the common good. Although optimizing a large company is quite a time-consuming process, the result is worth it. In Livepage’s practice, there was a case when a large travel company achieved a fivefold increase in the number of users per day from 1,600 to 8,000, thanks to the optimized website.

What You Can and Can’t Expect from SEO?

Before investing in SEO and putting your SEO strategy into action, you should eliminate false expectations. Your idea of how the process works may differ from actual SEO working practices.

Overnight Results

SEO is a gradual process. It’s crucial to realize that SEO marketing is a long-term investment aimed at long-term results. It is impossible to optimize a site and bring it to the top in a day due to the peculiarities of search engine algorithms. You should expect the first tangible results in about 6 months or even a year.

Guaranteed Top Rankings

No matter how good a website is, no one can guarantee how a search engine ranks pages. Nevertheless, you can always set realistic results, for example, to improve the particular page’s ranking on a certain number of positions. By optimizing the site further and adding new content, you can further increase traffic and move up in search.

Unrealistic Keyword Targets

You may think that “buy product name” is the most obvious query in the world, but these queries are usually occupied by large competitors. SEO agencies can help you target realistic keywords that won’t have to compete with well-established brands and still align with your business niche and product.

Effective Results on Low Budget

We’ve already mentioned that you don’t necessarily have to pay for the SEO of your pages and can do it yourself. However, you shouldn’t expect great results then. Promotion of the site in search is a complex process that takes time and requires resources, including financial ones. Therefore, you should be ready to allocate a certain budget for a long time, although its size can always be discussed. 

How to Value Results From SEO?

So, is SEO worth it? The leading performance indicators of SEO are traffic and profit. The main costs in SEO are incurred on content creation, link building, and the work of web developers and other specialists (content managers, designers, etc.). 

The main way to calculate the money gained from SEO is to count conversions. To do this, you need to track conversions in Google Analytics and then divide them by channel. An organic search increase will be an indicator of effectiveness.

If you want to measure SEO ROI, use the formula: (Gain from Investment – Cost of Investment) / Cost of Investment. On average, SEO returns $2.75 for each invested dollar, that is, the average ROI rate for investments in SEO is about 200%-300%.

To get a clearer understanding of the effectiveness of SEO, check out our case studies page. There you can find detailed statistics on the increase in sales, conversions, traffic, and other indicators that our clients got after working with us.

FAQ

Why is SEO worth the investment?

SEO promotion has one of the highest ROIs compared to alternative options. On average, you will get an ROI of about 200%. However, SEO investments need to continue for some time to make it work, which is around 6 months to a year. 

What are the main reasons for investing in SEO?

SEO is a smart investment because it allows you to attract organic traffic to your website, which results in more customers and profits. In addition, investing in SEO will enable you to stay competitive, as well as increase the credibility of your brand and remain visible in today’s market.

How to measure the results of SEO investment?

Those asking, “Why should I invest in SEO” can easily measure it by the amount of organic traffic and the number of customers. Though, if you want to know your monetary value from SEO, you can calculate your ROI using the formula: (Gain from Investment – Cost of Investment) / Cost of Investment.

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