Ahrefs Embraces AI: How the New Update Supports SEO and Link Building in the Age of Artificial Intelligence

The world of search engines is rapidly evolving under the influence of artificial intelligence, forcing SEO specialists and link builders to adapt to new types of search results. In response to these changes, Ahrefs has recently introduced an update that enables the analysis of the website mentions in AI-generated search outputs, including systems like Google AIO, Perplexity, and ChatGPT, with support for Gemini coming soon.

What’s New?

Ahrefs has added a new “AI References” section, where you can now track how often a specific page appears in responses generated by various AI systems. For instance, based on recent data, one of our projects shows:

• 146 mentions Google AIO (+15 new);
• 4 mentions Perplexity (+3);
• 0 mentions in ChatGPT so far.

Important! This update opens up powerful new opportunities for analysis. Instead of manually checking search results or relying solely on traffic data in Google Analytics, you can now clearly see which keywords trigger AI-generated responses that mention your site.

With this new feature, Ahrefs allows us to:

• Objectively measure how well your content performs in AI-generated search results.
• Present SEO and link-building results to clients using not just traditional metrics (like rankings and traffic) but also AI mentions.
• Analyze which types of backlinks are most likely to be picked up by AI and included in responses.

Our Approach to AI Search: LB for Search GPT

At Livepage, we’re already implementing practical solutions to help businesses grow in the new era of AI-powered search through our specialized Link Building for Search GPT services. Our team helps companies secure strong visibility in generative search results by combining proven link-building techniques with the evolving requirements of AI systems.

Here’s how we do it:

• We research the business, niche, and competitors, then craft a strategy based on the search knowledge graph and SearchGPT guidelines.
• We create content with organic, relevant backlinks that align with the topic and intent.
• We place links on authoritative sources that AI search engines value.
• We provide ongoing monitoring and optimization to ensure consistent link-building performance.

What’s Next?

As generative search continues to develop rapidly, Ahrefs’ update is a timely response to this shift in the search landscape. We expect support for Gemini to be added soon, along with potential integrations with other AI platforms in the near future.