7 Best Email Marketing Services in 2025: A Detailed Review of Popular Platforms

Despite email marketing’s proven effectiveness, the key to success remains to choose the right tool to manage communication with the audience. Without it, a company risks getting lost in the ocean of competition. The ESP (Email Service Provider) system is the reliable foundation that ensures the effective implementation of an email marketing strategy.
An ESP system is not just a tool for mass mailings — it is your personal customer communication management center that turns cold email marketing mailings into warm relationships with your audience.
For entrepreneurs, it’s crucial to select a tool that matches their needs and budget, especially when it comes to email marketing for small businesses and ecommerce. Therefore, we analyzed the functionality of top email platforms and are ready to advise you on the best solutions.
An email marketing service will become indispensable for you if:
- Your customer base has more than 1,000 contacts.
- You want to automate communication with customers.
- You plan to scale your business.
Such email marketing platforms are particularly beneficial for:
- Various ecommerce projects.
- SaaS companies that operate on a subscription model.
- Educational platforms of any type.
- B2B companies with a long sales cycle.
- Media companies that regularly interact with their audience.
Overview of Best Email Marketing Services in 2025
1. ActiveCampaign
Advanced email marketing and sales automation platform that combines email, CRM, and analytics in a single solution.
Pricing: from $15/month for 1,000 contacts.
Key benefits:
- The most powerful automation system.
- Built-in CRM with advanced functionality.
- Machine learning for email optimization.
- Detailed contact segmentation.
Features:
- Conditional logic in automation.
- Lead scoring.
- Attribution tracking.
- Scheduled remediation.
Ideal for: B2B companies with a complex sales cycle.
Setup complexity: 5/5 — requires serious training.
Omnichannel capabilities:
- Web-push: extended functionality.
- Mobile-push: full support.
- App-push: via API.
- Messengers: WhatsApp Business, Facebook.
- SMS: built-in platform.
- Site messaging.
Analytics:
- Basic metrics: Delivery Rate, Open Rate, CTR, Unsubscribe Rate.
- Predictive analytics.
- Split testing of all elements.
- Site behavior tracking.
- Sales funnel analysis.
- Custom reporting builder.
Technical features:
- Automatic domain warm-up with AI optimization.
- Multi-level contact validation.
- Advanced HTML/CSS editor.
- AMP-list support.
- Spam scoring.
Templates and automation:
- 150+ free templates.
- 250+ ready-made automation.
- Visual automation designer.
- Conditional logic in templates.
Technical support:
- 24/7 support on all plans.
- Personal success manager.
- Trainings and webinars.
- Average time Response time: 20 minutes.
- Online chat and email support.
Platform ratings:
- G2: 4.7
- Capterra: 4.6
- TrustRadius: 4.7
2. MailerLite
User-friendly email marketing platform designed for businesses of all sizes seeking simplicity without sacrificing functionality, offering intuitive design tools and automation at competitive prices.
Pricing: Free for up to 1,000 contacts, then from $15/month, scaling based on the number of contacts.
Key benefits:
- Affordable pricing structure.
- Rich feature set despite simplicity.
- Excellent deliverability rates.
Features:
- Drag-and-drop email editor.
- Landing page builder.
- Subscriber management.
- Interest-based segmentation.
- A/B testing capabilities.
- Survey creation tools.
Ideal for: small businesses, bloggers, and startups.
Setup complexity: 2/5 — very intuitive with a minimal learning curve.
Omnichannel capabilities:
- Web forms and pop-ups.
- Landing pages and websites.
- Embedded surveys.
- Facebook integration.
Analytics:
- Basic metrics: Delivery Rate, Open Rate, CTR, Unsubscribe Rate.
- Click maps.
- Subscriber activity tracking.
- Campaign comparison.
- Email client usage data.
- Engagement reports by location.
Technical features:
- API for custom integrations.
- Custom HTML editor.
- Webhooks.
- GDPR compliance tools.
- Custom domains for landing pages.
Templates and automation:
- 80+ responsive email templates.
- 100+ landing page templates.
- Visual automation builder.
- Triggered emails based on user actions.
- Abandoned cart emails.
- Welcome series and onboarding sequences.
Technical support:
- 24/7 email support.
- Live chat support for all paid plans.
- Comprehensive knowledge base.
- Video tutorials.
- Dedicated onboarding for Enterprise clients.
Platform ratings:
- G2: 4.8
- Capterra: 4.7
- TrustRadius: 4.4
3. Brevo (formerly Sendinblue)
An all-in-one digital marketing platform that combines email marketing, SMS, chat, and CRM functionalities, ideal for growing businesses seeking comprehensive marketing tools in a single platform.
Pricing: Free for up to 2,000 contacts, then from $9/month, scaling based on the number of contacts.
Key benefits:
- Comprehensive marketing suite beyond just email.
- Pay-as-you-go option available.
- Built-in CRM functionality.
- Powerful workflow automation.
- Multi-channel marketing capabilities.
Features:
- SMS marketing.
- Live chat functionality.
- CRM and contact management.
- Landing page builder.
- Facebook ads integration.
- WhatsApp marketing.
- Signup forms.
Ideal for: small to medium-sized businesses looking for multichannel marketing solutions.
Setup complexity: 3/5 — moderate learning curve due to extensive features.
Omnichannel capabilities:
- SMS marketing.
- Live chat.
- WhatsApp integration.
- Facebook Ads.
- Landing pages.
- Web forms and pop-ups.
Analytics:
- Basic metrics: Delivery Rate, Open Rate, CTR, Unsubscribe Rate.
- Heat map reports.
- Real-time statistics.
- Geography-based reporting.
- Device and browser analytics.
- SMS campaign performance.
Technical features:
- SMTP relay services.
- REST API.
- Webhook tracking.
- IP dedicated options.
- Advanced contact segmentation.
- GDPR and compliance tools.
Templates and automation:
- 150+ responsive email templates.
- Marketing automation workflows.
- Behavioral triggers.
- Multi-step sequences.
- Lead scoring.
- Abandoned cart recovery.
Technical support:
- Email support for all plans.
- Phone support for Business and Enterprise.
- Extensive knowledge base.
- Video tutorials.
- Dedicated account manager for Enterprise clients.
Platform ratings:
- G2: 4.5
- Capterra: 4.6
- TrustRadius: 4.3
4. Klaviyo
One of the most powerful platforms for data-driven email and SMS marketing with advanced customer segmentation. An ideal solution for growing ecommerce businesses looking to create personalized marketing experiences.
Pricing: Free for up to 250 contacts, then from $20/month, scaling based on the number of contacts. Additional costs for SMS credits.
Key benefits:
- Comprehensive customer data platform that centralizes all customer interactions.
- Predictive analytics for identifying high-value customers and purchase patterns.
- Pre-built integration with major ecommerce platforms (Shopify, Magento, WooCommerce).
- Highly customizable segmentation based on customer behavior.
- Dynamic content blocks that change based on customer data.
- Advanced flows for automated marketing campaigns.
Features:
- Omnichannel marketing across email, SMS, and web channels.
- Automated lifecycle marketing campaigns (welcome series, abandoned cart, etc.).
- Comprehensive behavior-based segmentation.
- A/B testing capabilities for optimization.
- Customer profiles that aggregate purchase history and engagement metrics.
Ideal for: ecommerce businesses of all sizes, particularly those on Shopify, WooCommerce, Magento, and BigCommerce, that want to leverage customer data for personalized marketing.
Setup complexity: 3/5 — moderate. The platform is relatively intuitive, but mastering advanced segmentation and automation features can take time.
Omnichannel capabilities:
- Email marketing with advanced personalization.
- SMS marketing with two-way messaging.
- Web tracking for behavior-based targeting.
- Social audience integrations.
- Push notifications (through integrations).
Analytics:
- Real-time reporting dashboard.
- Revenue attribution by campaign and flow.
- Engagement metrics (open, click, conversion rates).
- Predictive analytics (customer lifetime value, churn risk).
- List growth and engagement trends.
- Campaign performance benchmarking.
Technical features:
- Email deliverability tools and reputation monitoring.
- Custom HTML email templates.
- API for custom integrations.
- Advanced segmentation query builder.
- Compliance tools for GDPR, CCPA, etc.
- Data synchronization with ecommerce platforms.
Templates and automation:
- Extensive template library for emails.
- Flow templates for common marketing scenarios (welcome series, abandoned cart, etc.).
- Visual flow builder with conditional logic.
- Dynamic content based on customer data.
- Time-based and action-based triggers.
Technical support:
- Email support on all plans.
- Chat support for higher-tier plans.
- Extensive knowledge base and tutorial library.
- Regular webinars and training sessions.
- Active community forum.
- Priority support and account management for enterprise plans.
Platform ratings:
- G2: 4.6
- Capterra: 4.6
- TrustRadius: 4.4
5. HubSpot Marketing Hub
HubSpot is the only marketing and sales management center that allows you to automate all customer interaction processes.
Pricing: Free version is limited to 2,000 emails sent per month. The Marketing Hub Starter tariff is from $20/month.
Key benefits:
- Full integration with CRM.
- All inbound marketing tools.
- Powerful analytics.
- Marketing automation.
Features:
- Content marketing management.
- SEO tools.
- Landing builder.
- Social media.
Ideal for: companies building a full-fledged inbound marketing system.
Setup complexity: 5/5 — requires a specialist.
Omnichannel capabilities:
- Web-push: full support.
- Mobile-push: native integration.
- App-push: via HubSpot API.
- Messengers: WhatsApp, Facebook, LinkedIn.
- Live chat.
- SMS via integrations.
Analytics:
- Basic metrics: Delivery Rate, Open Rate, CTR, Unsubscribe Rate.
- Comprehensive marketing analytics.
- Revenue attribution.
- Custom reports.
- A/B testing of all elements.
- CRM integration.
Technical features:
- AI-assistant for warm-up.
- Advanced contact validation.
- Professional HTML editor.
- AMP support.
- Built-in SEO tools.
Templates and automation:
- 500+ templates (some paid).
- 100+ ready-made funnels.
- Drag-and-drop constructor.
- Marketplace with additional templates.
Technical support:
- 24/7 support at premium rates.
- Concierge service.
- Training Academy.
- Average response time: 30 minutes.
- Expert Community.
Platform ratings:
- G2: 4.8
- Capterra: 4.7
- TrustRadius: 4.8
6. Campaigner
Campaigner is an email marketing platform designed for small to medium-sized businesses looking to create effective email campaigns with minimal effort, offering powerful automation features and detailed analytics.
Pricing: from $59/month.
Key benefits:
- Easy-to-use interface with drag-and-drop email builder.
- Advanced segmentation and personalization options.
- Robust automation capabilities.
- Detailed analytics and reporting.
Features:
- A/B testing.
- List management and segmentation.
- Workflow automation.
- Advanced personalization.
- Integration with popular CRM systems.
- Landing page builder.
Ideal for: small to medium-sized businesses and ecommerce companies.
Setup complexity: 3/5 — moderately easy to set up, with some learning curve.
Omnichannel capabilities:
- SMS marketing.
- Social media integration.
- Web forms and landing pages.
Analytics:
- Basic metrics: Delivery Rate, Open Rate, CTR, Unsubscribe Rate.
- Advanced reporting: Conversion tracking, revenue attribution.
- Segmentation analytics.
- Engagement scoring.
- Geographic and device reporting.
- Campaign comparison tools.
Technical features:
- API access for custom integrations.
- Webhooks.
- GDPR and CAN-SPAM compliance tools.
- IP warming capabilities.
- Custom domain support.
Templates and automation:
- 250+ pre-designed responsive templates.
- Dynamic content capabilities.
- Automated workflows based on subscriber behavior.
- Triggered emails based on specific events.
Technical support:
- 24/7 email support.
- Live chat support for paid plans.
- Phone support for Advanced and Enterprise plans.
- Knowledge base and video tutorials.
- Customer success manager for Enterprise clients.
Platform ratings:
- G2: 3.6
- Capterra: 4.2
- TrustRadius: 4.1
7. GetResponse
GetResponse is a comprehensive marketing platform specializing in email marketing, conversion funnels, and webinar hosting, perfect for businesses seeking growth-oriented tools with advanced automation capabilities.
Pricing: from $17/month.
Key benefits:
- Comprehensive marketing solution.
- Advanced automation capabilities.
- Built-in conversion funnel tools.
- Webinar hosting capabilities.
- Strong ecommerce features.
Features:
- Autoresponders.
- Marketing automation workflows.
- Landing page creator.
- Webinar hosting.
- Conversion funnels.
- Lead generation tools.
- Paid ad creator for social media.
- Web push notifications.
Ideal for: growing businesses, ecommerce stores, and companies hosting webinars.
Setup complexity: 4/5 — steep learning curve due to extensive functionality.
Omnichannel capabilities:
- Webinars.
- Landing pages and forms.
- Web push notifications.
- Facebook and Instagram ads.
- Conversion funnels.
- Ecommerce integrations.
Analytics:
- Basic metrics: Delivery Rate, Open Rate, CTR, Unsubscribe Rate.
- ROI calculation.
- Webinar analytics.
- Funnel performance tracking.
- Email client stats.
- Ecommerce tracking.
- Engagement scoring.
Technical features:
- API access for custom integrations.
- Dedicated IP addresses (Premium plans).
- Custom DKIM.
- Single sign-on (Enterprise).
- Advanced segmentation.
- Predictive sending tools.
Templates and automation:
- 220+ responsive email templates.
- 180+ landing page templates.
- Visual automation builder.
- Behavioral triggers and tagging.
- Abandoned cart sequences.
- Product recommendation emails.
- Event-based automation.
Technical support:
- Email support for all paid plans.
- Live chat support.
- Phone support for the Max plan.
- Extensive knowledge base and video tutorials.
- Account manager for enterprise clients.
- 24/7 support for Max plan customers.
Platform ratings:
- G2: 4.3
- Capterra: 4
- TrustRadius: 4.5
Feature comparison table
Feature | ActiveCampaign | MailerLite | Brevo | Klaviyo | HubSpot | Campaigner | GetResponse |
Free version | ❌ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ |
Pricing | $15 | $15 | $9 | $20 | $20 | $59 | $17 |
Email Features | |||||||
Visual editor | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
HTML editor | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
AMP emails | ✅ | ⚠️ | ✅ | ❌ | ✅ | ❌ | ⚠️ |
Drag-and-drop | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Templates and automations | |||||||
Free templates | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Automation templates | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Technical capabilities | |||||||
Domain warm-up | ✅ | ⚠️ | ✅ | ✅ | ❌ | ✅ | ⚠️ |
Database validation | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
API access | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
SMTP relay | ✅ | ❌ | ✅ | ✅ | ❌ | ⚠️ | ⚠️ |
Analytics | |||||||
Basic metrics | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Click map | ✅ | ✅ | ✅ | ✅ | ✅ | ⚠️ | ✅ |
A/B testing | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Google Analytics | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Omnichannel capabilities | |||||||
Web-push | ✅ | ❌ | ✅ | ✅ | ✅ | ❌ | ✅ |
Mobile-push | ✅ | ❌ | ⚠️ | ✅ | ✅ | ❌ | ⚠️ |
App-push | ✅ | ❌ | ⚠️ | ✅ | ✅ | ❌ | ❌ |
SMS | ✅ | ❌ | ⚠️ | ⚠️ | ✅ | ✅ | ⚠️ |
Messengers | |||||||
✅ | ❌ | ✅ | ⚠️ | ✅ | ✅ | ⚠️ | |
Telegram | ❌ | ❌ | ⚠️ | ❌ | ❌ | ❌ | ❌ |
Viber | ❌ | ❌ | ⚠️ | ❌ | ❌ | ❌ | ❌ |
Facebook Messenger | ✅ | ✅ | ✅ | ⚠️ | ✅ | ⚠️ | ❌ |
✅ | ❌ | ❌ | ❌ | ✅ | ❌ | ❌ | |
Integrations | |||||||
CRM | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Ecommerce platforms | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Social Media | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
CMS platforms | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Zapier | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Pipedrive | ✅ | ✅ | ✅ | ⚠️ | ✅ | ⚠️ | ✅ |
*⚠️ — limited functionality or only available on premium plans.
How to Choose the Right Email Marketing Service for Your Business
Choose ActiveCampaign if:
- You need complex automation of marketing/sales processes.
- Deep personalization is important.
- You work in the B2B segment.
Choose MailerLite if:
- You’re a small business with budget constraints.
- You want solid automation features without complexity.
- You’re looking for a good free tier to start with.
Choose Brevo if:
- You need combined email, SMS, and chat capabilities.
- You want strong transactional email features.
- You’re budget-conscious but require advanced features.
- You need multilingual support for global campaigns.
Choose Klaviyo if:
- You’re primarily focused on ecommerce.
- Your business relies heavily on segmentation and personalization.
- You require robust automation flows with complex conditions for abandoned carts, post-purchase sequences, and win-back campaigns.
- You value visual reporting and analytics that directly tie email performance to revenue metrics.
Choose HubSpot if:
- You are building a full-fledged inbound system.
- You require deep integration with CRM.
- You have a significant marketing budget.
- You want an enterprise-quality service.
Choose Campaigner if:
- You require enterprise-grade deliverability rates.
- You want advanced audience segmentation and personalization.
- You need robust ecommerce integration.
- You value comprehensive customer support.
Choose GetResponse if:
- You want built-in webinar functionality.
- You need advanced automation workflows.
- You’re looking for integrated landing page and funnel builders.
- You want AI-powered content creation tools and recommendations.
Final Tips
Choosing an email marketing platform can often be difficult. If you make the wrong choice, your business will waste months of time and migration resources. However, a properly configured ESP system can automate up to 80% of routine processes in customer communication and increase revenue from email marketing by 20-40%.
Our detailed comparison of top email marketing services will help you make an informed choice. If you are unsure about the choice or want professional advice, the Livepage team will help you analyze your business processes and select the optimal solution for your tasks and needs.