Mini Case. Building Authority from Scratch: How We Helped a Company Become an Independent Brand

Our client, a company providing white-label programmatic solutions, initially operated as a department within a larger AdTech company. In 2024, they decided to establish an independent brand with a new domain. We aimed to ensure a seamless SEO transition, preserve traffic, and drive stable organic growth.

Key challenges we faced

• Organizing the company’s transition to a new brand from scratch.
• Ensuring a seamless migration of all relevant pages and blogs while preserving SEO value.
• Building an authoritative backlink profile for a new domain.
• Optimizing the website for both users and search engines.
• Ensuring stable organic growth after launch.

Our approach

1. Website structure planning

We worked closely with the client to create a logical and user-friendly website structure that best met the needs of the target audience. After analyzing the old domain’s content, we carefully selected and migrated the most valuable materials.

2. SEO-focused migration

To retain SEO value, we implemented 301 redirects to transfer traffic and authority to the new domain. Additionally, we optimized internal links to improve navigation and distribute SEO weight efficiently.

3. Technical optimization

We conducted a comprehensive technical audit to fix broken links, enhance page load speed, implement structured data, and ensure full mobile responsiveness.

4. Building a backlink profile

Our strategy involved acquiring high-quality backlinks from authoritative industry sources. We used various methods, including outreach, crowd links, directory placements, and high-trust link insertions. We also created valuable content to encourage natural link growth.

5. Content research and planning

By analyzing the target audience and key search queries, we crafted a data-driven content plan to attract highly relevant traffic. We then produced articles that aligned with audience interests and supported organic growth.

6. Ongoing monitoring

Using advanced analytics tools, we continuously tracked the website’s performance, adapting our strategy to maximize results.

Results that speak for themselves

• Organic traffic growth: The new website reached 2,500+ monthly visitors within 6 months.
• Strong keyword rankings: The domain now ranks for 1,700+ keywords.
• Authoritative backlink profile: The website has gained around 200 referring domains, most of which have a Domain Rating of 70–79.
• Flawless indexing: The new website is quickly indexed and shows steady growth.

Our client’s successful transition to a new brand is a testament to how strategic planning and expert SEO deliver real results. If your business is preparing for a rebranding, migration, or scaling, our team is here to be your trusted partner. We don’t just transfer websites but ensure their growth and success.