Beyond Email: 5 Channels That Grab Customers’ Attention

If you still rely solely on email newsletters, you’re missing out on up to 70% of customer interactions!

Today’s buyers are active across different communication channels and expect you to reach them where they already spend their time.

In this post, we break down 5 communication channels that will help you get through to customers, even when they ignore your emails.

SMS — A Reliable Channel for Important Messages

Opened in 98% of cases and read within 3 minutes.

Perfect for: e-commerce, banks, food delivery services.

Use it for:

• Urgent delivery updates (“Your pizza is on its way. Arriving in 10 minutes!”).
• Verification codes (“Never share this code with anyone, even if they claim to be your grandma”).
• Flash sales (“2 hours only: 30% off everything orange!”).

Viber — Interactive Communication with Your Audience

Over 30 million Ukrainians use the messenger daily (according to Rakuten Viber, almost every smartphone owner in Ukraine uses it).

Perfect for: retail, service companies, restaurants.

Use it for:

• Mass promotional campaigns with eye-catching banners.
• Personalized offers (“Kate, a new dress from your favorite collection is waiting for you to try on!”).
• Two-way communication with customers. Questions go straight to your chat center.

Web-push — Communicate Without Collecting Contacts

No app installation needed — works right in the browser.

Perfect for: online stores, news portals, event companies.

Use it for:

• Bringing back customers who abandoned their cart (“Your sweater misses you! Enjoy 15% off when you grab it today.”).
• Content updates (“Fresh article on how not to sleep through Monday — now live on the site!”).
• Event announcements (“Tomorrow at 7 PM — a masterclass that could change your life… or at least your evening”).

Mobile push — Messages That Appear Right When They’re Needed

They’ll be read even on a locked screen.

Perfect for: fintech services, media, travel companies.

Use it for:

• Urgent security alerts (“Someone logged into your account from North Korea. Was it you?”).
• Location-based offers (“You’re 100 meters from our café. Come try our new Ethiopian coffee!”).
• Breaking news (“The dollar just dropped! Buy now while everyone’s asleep”).

App push — Communication That Boosts Retention

Engage users directly inside your app.

Perfect for: virtually any type of app, across all industries, from banking to fitness trackers.

Use it for:

• Gamification (“You’ve hit your step goal 3 days in a row! Keep it up for 2 more days to earn a bonus”).
• Personalized tips (“Looks like you spend about ₴1,000 on coffee each month. Want to open a savings account with that money?”).
• Return motivation (“You haven’t opened the app in 3 days. We’ve got a surprise for you!”).

5 Rules of Multichannel Communication:

• Combine channels, but don’t duplicate the exact same message everywhere.
• Consider timing: SMS for urgent updates, Viber for promotions, push notifications when the user is active.
• Personalize: Use the client’s name and take their interaction history into account.
• Test: Start with 2–3 channels and track which works best.
• Plan your communication frequency: Adjust based on the channel, your industry, and audience behavior.

Don’t stop at email newsletters — combine SMS, Viber, web and mobile push, personalize every message, and test different approaches. Want every message to hit the mark? Contact Livepage, as we know how to make your communication channels truly effective!