Mini Case: Connection Between Your Content and Industry News

There are various types of content: informational, promotional, entertaining, etc. As for the methods of creating content, the most effective one is based on industry news. This type of content creation is quite challenging as it requires keeping up with industry news, mergers, and new trends and trying to predict certain events. However, it all pays up because creating such content can greatly increase traffic, engage the audience, and drive conversions. Today’s case is dedicated to this type of content and demonstrates its impact on website metrics.

Recently, there was news about the advanced partnership between Google & Reddit. Following this announcement, Reddit received additional attention, and related content across the web increased traffic and gained a new audience.

The article was published on our client’s website, and it was based on our technical task with a detailed description of Reddit’s capitalization and additional financial information to help private investors make correct decisions. Following the partnership news, the page got:

• +114% growth in organic traffic;
• +242% increase in page views from organic search;
• +35% in conversions;
• increase in the average keyword position from 13.3 to 10.9.

Deep knowledge of your business niche and tracking trends will also allow you to create such content and reap its benefits. If you understand the market and have ideas, our copywriting department can help create SEO-optimized content.

If you need Reddit Ads campaign management services, you can also contact us.

Learn more about our white label SEO outsourcing services and client development strategies, with their results in our case studies.