Сopywriter vs СhatGPT: All Pros and Cons

Launched in late 2022 by OpenAI, ChatGPT has taken the world by storm, amazing people with the speed and easiness of writing texts on various topics. At first, most people just had fun using the platform to generate textual content. Still, by February 2024, they had largely repurposed its employment, with 20% utilizing it for solving different tasks at work.

What professional applications does ChatGPT have? As statistics show, the two most popular use cases of ChatGPT are software code generation and copywriting.

Does it mean that humans are slowly losing the ChatGPT vs. copywriter battle, and will we witness the demise of this profession? Will copywriter or ChatGPT be employed to create blog texts, product lists, descriptions, metatags, social media posts, CTAs, and other SEO-driven digital content tomorrow and beyond?

This article compares ChatGPT and copywriter potential and capabilities to help employers with the ChatGPT or copywriter choice for their content creation tasks. Let’s begin with analyzing the pros and cons of copywriters for content creation.

Advantages of Using a Copywriter

When employed to write copy, humans display the following fortes.

Creativity in ideation and problem-solving

Copywriting is a creative job where specialists offer offbeat thoughts and novel approaches to solving challenges. If coming up with something new is a problem for a single person, brainstorming sessions with colleagues are sure to yield several original ideas to be implemented on paper.

Adaptability and personalization

Humans excel at writing copy for a specific enterprise with its unique products, target audience, brand voice, positioning, values, and corporate culture. Copywriters adjust their text to the company’s business requirements, modifying it to be in line with its tactical and strategic messaging every time there is a shift in marketing and sales approaches. Besides, they can understand local sensitivities and cultural contexts and incorporate them into their content.

Communication and collaboration

To live up to a customer’s expectations, copywriters get in touch with external and internal stakeholders (clients, marketing team, advertising department, brand managers, designers, etc.), summarize their viewpoints, and use the received feedback as guidelines for producing compelling and engaging content.

Emotional connection

Copywriters can build an emotional rapport with the target audience and understand their behavior, psychological peculiarities, and social nuances to create an inspiring, engaging, and motivating story that will appeal to customers and resonate with them.

Disadvantages of Using a Copywriter

There are four main downsides to having copywriters on your team.

Time constraints

In our fast-paced world, the speed of performance and prompt reaction to market fluctuations are competitive differentiators for businesses with big-time aspirations. No matter how competent they are, copywriters can’t produce content in a New York minute, especially when its quality matters. A compelling and engaging copy takes quite a time to ripen and come into being.

Cost

The services of a professional and experienced copywriter are a big-ticket item. Yet, most businesses are ready to pay through the nose for a high-quality text that will rivet the audience’s attention and motivate them to buy from the brand. 

Language mastery limits

As a rule, copywriters are proficient enough to create first-rate text in one, rarely two languages. Thus, companies that are poised to conquer international audiences have to hire a separate specialist for each language in which they need content. And having several copywriters on your payroll will cost you a pretty penny (see above).

Need for learning

People hone their skills for years and master the art of writing copy rather slowly, leveraging the good old trial-and-error method. If you are a startup that hired a bunch of greenhorns in the realm, even their enthusiasm and work ethics won’t turn them into qualified pros overnight. So, you should arm yourself with patience and watch their expertise mature until it reaches a satisfactory level. Meanwhile, you will have to make do with the non-ideal content they create.

Now, let’s turn to the pros and cons of ChatGPT for content generation.

Perks of Using ChatGPT

How do companies stand to benefit by leveraging AI for content creation?

Operation speed

AI is definitely better in this aspect than humans. It can generate content quickly and in any quantity on a regular basis.

Affordability

This is the main argument in juxtaposing the pros and cons of ChatGPT vs copywriter that makes entrepreneurs opt for OpenAI’s product.

The subscription to ChatGPT Plus (the plan typically used for professional purposes) costs a puny $20 a month. How many people can you find who will agree to work for such a sum?

Continuous availability

You can use ChatGPT 24/7, and no weekends, vacations, sick leaves, or other limitations on working time humans have can interfere with your desire to get an article here and now.

Multiple language fluency

Currently, ChatGPT can write copy in 80 languages, and this number is sure to grow down the line. Such a broad scope of linguistic proficiencies makes it a godsend for companies that want to enlarge their international client reach and go global.

Absence of specialized knowledge for handling

You don’t have to master any technical or other skills to leverage ChatGPT. A general computer and digital competence will suffice.

Shortcomings of Using ChatGPT

In fact, everything copywriters are valued for can’t be emulated by AI.

Limited niche knowledge

Being trained on general-purpose data, ChatGPT lacks proficiency in specialized domain knowledge. That is why it can’t generate texts for narrow expertise fields.

Poor understanding of the context

AI can’t rival humans in this aspect, which results in ChatGPT creating inappropriate or irrelevant copy filled with biased statements. Such texts may end up jarring people’s sensibilities or provoking unintended reactions.

Questionable content quality

Do you know that Stack Overflow banned ChatGPT-generated content? Why, you may ask? Because very often, it produces raw copy containing grammatical errors, inconsistencies, redundancies, weird lexical constructions, incomplete sentences, and factual inaccuracies. As a result, AI-generated texts require manual proofreading, heavy editing, and quality control, which spells lots of follow-up work by human personnel. So, trying to be pennywise and save on the services of a copywriter, you turn out pound-foolish at the end of the day.

Dubious originality and creativity

Generative AI models powering ChatGPT are trained on tons of input data, combining them to solve certain tasks. It means they lack personal voice and can’t produce anything fresh or original, being confined by already existing topics, language patterns, and hackneyed ideas. Besides, their reliance on available textual material may give rise to plagiarism concerns, which urge anti-plagiarism platforms to launch specialized features that check copy for AI-generated text.

Lack of human touch

Generative AI algorithms are getting more sophisticated over time, learning from new data fed into them, but they will never become humans. Past personal experience, genuine emotions, communication style nuances, and cultural references are the things machines can’t acquire, no matter how much training data they process.

Drawing a bottom line

The copywriting market has undergone tectonic changes with the appearance of various generative AI-driven platforms, sparking relentless competition between copywriter and ChatGPT. The disruptive solution launched by OpenAI can swiftly create content in multiple languages, becoming a cost-efficient and convenient tool and a constantly available high-tech alternative to human personnel.

However, AI mechanisms have a limited understanding of context. They can’t boast of in-depth competence in narrow industry niches, generating copy that lacks originality and requires heavy follow-up quality control. Such texts can satisfy search engine crawlers but can hardly appeal to consumers who crave human touch, creative approaches, personalization, and emotional engagement.

Admitting to the ground-breaking nature and advanced capabilities of ChapGPT, we at Livepage believe that in the copywriter vs. chatgpt battle, the latter can’t beat the craft-brew content created by the human workforce. Our seasoned team of writers, editors, and proofreaders excels at producing high-quality texts that will reveal a brand’s advantages, showcase its products or services, and engage a wide consumer audience by establishing an emotional connection with them. Contact us to obtain first-rate AI-free content that will satisfy all your requirements.