Efficient Link Building for a B2B Gas Equipment Company

Brief Description:

Market: Europe

Our client is an engineering company providing energy solutions for liquefied petroleum gas (LPG) and synthetic natural gas (SNG) systems.

In just 3 months, the Livepage team increased the number of users from 0 to 124 per month. As a result, total website visitors grew by ⬆️ 124% in one quarter.

Project Highlights:

• Highly specialized B2B niche;
• Focus on local markets: UK, Poland, Czech Republic, Gulf countries.

Challenges:

• Seasonality — low activity during the off-heating season;
• Limited target audience — primarily men 30-60+ working in the energy sector.

KPI:

• ✅ +124% growth in organic traffic.
• ✅ 100+ new visitors per month from organic search in just 3 months.
• ✅ +310 clicks from search engines.

What Made this Strategy Work?

1. Comprehensive SEO approach

We conducted an in-depth competitor analysis, which helped us create a relevant anchor strategy and identify key pages to promote. We achieved strong rankings faster by focusing on these high-priority pages.

2. Link-building strategy

✅ Prioritizing high-value pages: Instead of spreading links evenly across the site, we focused on SEO-optimized pages that already had traction. This boosted their rankings and attracted more traffic.

✅ Natural link profile: We built links only from high-quality, industry-specific sources, improving the site’s credibility for search engines.

✅ High-quality guest post content: We created expert-level articles for publication on authoritative platforms. Great content combined with strong link sources strengthened the natural link profile, increased brand recognition, and built trust among the target audience.

3. Prompt implementation

The client’s quick response to changes, timely task completion, and the expertise of the Livepage team significantly reduced the time to get results.

4. Unique approach to the niche

Link building for a local, highly specialized B2B business requires experience and creative thinking. Success isn’t about following a cookie-cutter approach but about understanding the industry and taking strategic risks. We developed a tailored strategy that factored in both market trends and the client’s specifics, leading to rapid organic traffic growth.

Conclusion

A well-planned link-building strategy, laser focus on high-impact pages, and fast implementation helped us achieve +124% organic traffic growth in just 3 months. This case proves once again that effective link building is a game-changer for niche B2B industries.

📢 Want to see similar results? Get a free consultation with Livepage today!