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How to create expert articles: 5 important principles

Yaryna Dzhygin
Yaryna Dzhygin
January 27, 2023 | 4 min. reading

Every single day various companies come to us with a request to help them out in creating or “freshening up” already existing articles. The main goal of such a request is improving SEO website performance, product overview, and, last but not least – turning the readers into regular customers.

That’s why our top priority is offering our clients a helping hand and creating good-quality content for them. Such content will most definitely attract a much wider audience and demonstrate a company’s level of expertise in the niche.

Therefore, we have shared some of the most important principles we are guided by when writing articles.

#1. Well-thought-out technical task

Creating a technical task, we rely on SEO principles to strengthen the website’s position in search results. We take into consideration all the necessary aspects of SEO strategy, from a carefully selected topic to all core and additional keywords.

What is crucial to note is that the technical task is written by our SEO team, who also work on the structure of the article. Readers and search engines both don’t like unstructured texts. So a harmoniously structured text is exactly what you are looking for.

#2. Individual author selection

When the technical task is ready, the editor evaluates how difficult (or easy) the topic is in a technical sense. This is essential for choosing the correct author who will be able to reveal the article’s potential as effectively as possible: highlight the key points, keep the reader engaged and pass the main idea on.

Each type of content requires an individual approach; thus the author must be picked out with special care. The main points we consider when assigning tasks are – experience, being well-versed on the subject, English proficiency, and, of course, copywriting skills.

Having ensured the future article is in the right hands, we hand over the technical task.

#3. Detailed content planning

As soon as the author receives the technical task, they look it through, ask questions regarding the topic and get some additional material if needed. This helps to get betters results while creating an outline, where the details of the article are briefly described.

Writing an outline is a significant stage of content creation not to be omitted. The outline helps the client understand in advance what points will be covered in the article, and, if necessary – nudge the author in the right direction.

Making changes to the outline before the author starts writing greatly reduces the risk of multiple edits, which saves the client’s and copywriter’s time.

#4. Clear deadlines

Before starting working on the article, we always inform the client about the time frames in which it will be completed. We agree on the deadline, considering the content’s complexity and the copywriter’s workload.

Keeping the deadlines enables the client to get a clear vision of how, when, and how much of the finished material they will receive, and therefore they can easily plan the publishing.

#5. Double editing

The completed article must undergo the editing process. Even if a skilled copywriter has written the article, no one is safe from minor mistakes and missing keywords. Due to this reason, the editor makes all the edits so the client gets a final version that is almost ready to be published.

In case there are no comments on the content, we handle the article over to the native speaker – proofreader. They review the article according to the norms of the modern English language, adapting the text to English-speaking readers. This allows to eliminate most of the errors and inaccuracies.Thus, you should leave this project to professionals if you want to start your blog or fill up your website with catchy expert articles. They know exactly what steps are required to achieve the best results. Contact us, and we will be happy to help.

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