Link Building For IT Business Owners: Everything You Need To Know
Do you know how much the IT market will be worth by the end of 2023? Experts estimate its current value at around $1.7 trillion. Wow, that’s great! But it can be hard to stand out among competitors in such an overcrowded market. However, we know one secret to getting noticed. Want to know what it is? It’s link building.
Often overlooked, especially in the IT niche, link building is becoming a secret weapon for industry leaders. Therefore, if you want to take your company to new digital heights, you’ve come to the right place. In this article, we will talk about the importance of links and link building for IT companies. We will share the strategies we use and analyze the most common mistakes in real case studies.
Why link building is important for IT companies
To better understand the importance of link building for IT company owners, let’s recap the factors and indicators that link building affects. Link building benefits your website’s SEO and helps to boost your website’s ranking in search results. The secret is that if you create a high-quality link-building strategy, you will always be able to outrun your competitors. Here’s why:
- Link building plays an important role in your website’s ranking on Google. Google cannot rank your website without any backlinks on your website, regardless of the quality of your content. Links are essential for web crawlers to know that your website exists.
- Links are one of the best methods of ranking in organic search. Our organic link-building method has helped many websites increase their rankings and brand awareness. Adding more backlinks to your site than your competitors will help you get ranked higher on Google.
- Link building helps to improve your website’s performance, such as domain rating (DR). Improving DR is an essential part of increasing your website’s SEO.
To summarize, link building for IT helps to increase traffic and website rankings. More traffic and better rankings mean more profit opportunities. It will help you appear higher in search results, bringing more potential clients to your website. This way, it will help you sell more products and services, improving sales and profit opportunities.
Link-building tactics and methods for IT company owners
We would like to start with tips because it’s necessary to lay a solid foundation before discussing strategy. Here’s how you can approach link building:
- Setting goals: Start by defining what you want to achieve. What is the purpose of your link building? Maybe you want to get more website visitors or higher rankings in search results.
- Choosing a specific niche: Focusing on a specific niche ensures your efforts are directed at the right audience. This allows you to demonstrate your specialized knowledge and become an authority in the field.
- Analyzing competitors’ backlink profiles: Studying where your competitors get links from gives you insight into potential opportunities. This can help you determine what strategies work for them and what pitfalls to avoid.
Now, let’s move on to the methods how to make link building for an IT company:
1. Guest posts on reputable IT blogs
If you think of the Internet as a big city, websites are its buildings. Some buildings, especially high and shiny ones, attract more attention. Similarly, there are popular websites called highly authoritative IT blogs. They are like high buildings that everyone wants to visit. And that’s where guest posting comes into play.
How does guest posting work?
- You write an article.
- Instead of posting the article on your website, you post it on one of the popular tech blogs.
- They post your work, and you get a link to your company’s website.
Guest posting is the art of getting value from other websites. You can contact an expert to provide guest posting services or do it yourself.
Basically, guest posting helps your company get noticed. It’s like getting invited to a big party where you can meet new people and tell them about your company.
2. Inserting links in relevant publications (link insertion)
Now, let’s think of the Internet as a giant library. In this library, link inserts are like helpful notes added to popular books, directing readers to another related book. Link insertion involves the integration of hyperlinks into existing blog posts that relate to the services or products of an IT company. These hyperlinks direct readers to specific sections or pages of your website.
Benefits of link insertion for IT businesses:
- Improved visibility by engaging an existing blog audience.
- A convenient way for interested readers to access more information.
Companies can organically introduce more people to what they offer by adding links to relevant blogs.
3. Forum and blog posts
Forum link building is a great way to increase your authority and knowledge in the marketplace. Since Google considers EAT (expertise – authority – trust) to be an important part of SEO, forum link building can help you achieve this. When you interact with users on public forums by answering their questions and posting your own, your relevance in a particular niche increases.
Let’s sum up: link building for IT owners is undoubtedly a complex aspect of online marketing. The ever-changing digital landscape makes it difficult for companies to maintain a consistent and effective marketing strategy. To make it less complicated and avoid costly mistakes, we have a committed team of Livepage experts. Through years of dedicated work in the global market, we have honed our skills to simplify the complexity of link-building strategies. So, if link building seems burdensome or unprofitable, you can contact us.
Most common IT link-building mistakes
Have you given up on link building because you have heard horror stories of other companies’ bad experiences? Poor link-building practices can harm your website’s reputation, rankings, and user experience. So, to make it easier for you, in our link-building guide for an IT company, we’ve gathered the most common mistakes that harm user experience and how to avoid them.
One of the worst link-building mistakes is linking to the sites that have nothing to do with your niche, topic, or audience. This can be confusing and frustrating for your users, who expect to find relevant and useful information by clicking on the link. Inappropriate links can also signal to search engines that your site is of low quality and contains spam or manipulative content. To avoid this mistake, make sure that every link you create or purchase is relevant to your content, context, and user intent.
Another link-building mistake that can ruin your rankings is broken links on your website. These links lead to pages that no longer exist, have been transferred, or contain errors. They can lower your authority and increase your bounce rate. To avoid this mistake, regularly check and fix broken links on your site using tools like Google Search Console or Screaming Frog.
The third link-building mistake is having too many links on your site. Too many links will make your site look spammy and unnatural. To avoid this mistake, limit the number of links on your site to only those that add value, quality, or variety to the content and user experience.
The fourth and, in our opinion, the most common mistake is to have low-quality links on your website. These links come from untrustworthy, irrelevant, or malicious sites with low rankings. They can ruin your site’s reputation, trust, and security. The worst part is that they can lead to penalties or deindexation. To avoid this, check every link you build or receive and make sure it comes from reputable, relevant, and safe sources.
The last mistake we want to discuss is unnatural links. These links are created or obtained in a way that violates Google’s guidelines, such as buying, selling, exchanging, or hiding links. To avoid this mistake, follow Google’s best practices for link building and avoid any black hat promotion, schemes, shortcuts, or techniques that attempt to manipulate your link profile.
Consider Livepage as your trusted partner
Let’s get to know each other. We are Livepage, a leading digital marketing agency that delivers results for companies of all sizes. Our core expertise lies in creating and implementing customized strategies for our clients and SEO optimization to increase visibility and attract potential clients.
At Livepage, we are proud to combine creativity, technical prowess, and customized solutions for our clients. How the Livepage team works:
- Holistic approach. We believe in a complex approach, so we provide services in different areas and for businesses of all sizes.
- Data-driven solutions. Our strategies are based on thorough market research and data analysis.
- Client focus. We prioritize understanding our clients’ unique needs, goals, and challenges to tailor solutions that meet their business objectives.
- Flexibility and innovation. We are constantly learning and following the latest technologies and trends, which allows us to quickly adapt and implement innovative solutions that keep our clients ahead in a competitive environment.
Why should you choose us? If you’re looking for a partner who can improve your performance, drive more traffic, increase conversions, and ultimately grow your business, we’ll be glad to assist you. Our team of professionals is committed to delivering exceptional results tailored to your unique needs.
From our link-building guide for an IT company owner, it should be clear that the world of online promotion is changing and evolving, but one thing remains certain — the power of quality links. As you navigate the fast-paced IT industry, remember that the power of link building can be your key to standing out and getting the best results. If you find the process of creating and implementing a link-building strategy complicated and confusing or just looking for expert advice, consider Livepage as your trusted partner. Contact us, and we will solve all the issues for you. Your success in the competitive IT environment starts with effective link building, and Livepage is here to help you every step of the way.