Mini Case: A Pause in SEO is Not a Death Sentence for Your Website

SEO can be a long and costly journey, especially at the start of a project that hasn’t been promoted through this channel before. It’s time-consuming and expensive because the return on investment in search engine optimization doesn’t happen overnight. You need to optimize the site technically, create a well-structured and scalable framework, design page templates, create SEO-optimized content, and much more. All of this takes time and money.

However, the benefits of SEO optimization eventually start to show. Your rankings improve, and the project begins to bring in new clients. Over time, you establish a steady stream of lead generation, allowing your business to forecast revenue and net profit more accurately.

What happens if you pause your SEO efforts?

If a team of SEO specialists has done a good job on your site, pausing SEO won’t be a disaster. For some time, your website will continue to receive a stable flow of organic traffic and new clients.

A perfect example of this is one of our clients who paused their project over a year ago:

As you can see in the screenshot, the number of page impressions has decreased. However, organic traffic has actually increased during this time, as has the click-through rate (CTR).

This client’s project was launched from scratch. We worked with the developers to create the site, formed its structure and internal linking, helped with content creation, and actively worked on link building.

It has been over a year since the SEO team stopped all work, yet the site maintains its achieved rankings and organic traffic. The flow of new clients remains steady, much to the satisfaction of our partner.

It’s crucial to pay attention to every aspect of optimization at the beginning of your SEO efforts. If done correctly, you’ll get long-term results even without ongoing efforts.

If you need help developing effective SEO strategies, building your site’s structure, or doing any other optimization work, our SEO auditing company are here to help.

Learn more about our clients’ growth strategies and the results of our work in our SEO cases.