SEO for Garage Door Companies: Guide on How to Market Your Local Company

The local garage door business in the United States is highly competitive. There are always several companies in each state and county that offer similar services. For example, if you need a garage door repair service in Washington, D.C., there is a broad selection of companies on the first page of Google:

Companies listed on the first page of the search consistently attract clients for their business and can plan their profits accordingly. This enables them to enhance their online visibility and expand their garage door installation, repair, and maintenance business in strategic locations. It also allows them to launch their services in new cities and counties. That’s why garage door marketing is essential.

But what are the ways to promote the garage door company? How do you get to the first page of Google or Yahoo to achieve a steady flow of clients? An SEO plan for your garage door company can help you with this. And our company is an expert in SEO solutions for the garage door company, with extensive experience in this field.

This SEO guide for garage door companies is based on a case study of STI Garage Door, a company that offers services in Maryland, Virginia, and Washington, D.C. Below, you’ll find a link to the case study on the Livepage website so you can read what strategy we chose for our client. We’ve been working with STI Garage Door for over three years and have achieved great results!

This garage door company SEO guide aims to help you understand the ways to market your garage door company and provide professional garage door repair SEO tips.

What’s Special About Local SEO for Garage Door Company?

Any local business, such as garage door repair, roofing repair, painting services, or landscaping, significantly differs from a commodity business or IT company because it’s associated with a specific location or several locations. In other words, if your business is based in Virginia, ordering a similar service in California is of little interest to you. It would help if you understood this before you start garage door SEO promotion because the overall concept, strategy, and SEO tactics depend on it.

And here we reach the most important thing: To get orders and new clients, you need particular pages that will also be associated with your location. There are several types of such pages, which we’ll talk about below, but you should know that it’s fundamental for attracting high-quality organic traffic and getting new clients on board.

However, it’s not that simple. Search engines want to see more than just these pages on websites. There are additional requirements for the quality of pages and the site as a whole to be better than your competitors. Meeting these requirements will help you not only catch up with your competitors but also rank higher in organic search. Therefore, in this guide to garage door repair SEO promotion, we’ll share absolutely all aspects of how to conquer the online garage door market successfully.

Garage Door Website SEO Promotion Strategy

As we’ve mentioned above, SEO marketing for garage door companies depends on the pages and the set of requirements. Let’s analyze each of the strategy points.

Technical SEO

Any website, regardless of the field, should be optimized for successful SEO promotion. Search engines have a set of technical requirements for websites, based on which they evaluate the overall quality of the site and its user-friendliness.

These requirements include:

• Website loading speed.
• Number of H1–H6 headers and their placement.
• Correct filling and display of metadata (title, description).
• Available https protocol.
• Correct display of images on pages.
• Server response codes.
• Correct generation of sitemap.xml & robots.txt files.
• Generation of URLs, and much more.

These technical aspects are often overlooked by the user, but are important to search engines. The more requirements your website meets, the more it will be “liked” by Google, Bing, and other search engines.

At Livepage, we understand these requirements and know what needs to be done. Therefore, we first develop a technical optimization task for the site, providing the most detailed instructions on what should work and how, as well as how to fix existing errors.

Note! At this stage, you will need a programmer who can fix and improve the site. This requires additional expenses that you should be prepared for.

Discovery SEO competitor analysis

This isn’t the second stage, as the analysis is performed alongside the technical adjustments to the website. The programmer needs time to finalize the website, while you have to research the market and competitors. The task is to prepare a detailed competitor analysis, where an SEO specialist investigates organic search in your state/city/area. The goal is to find the websites that occupy leading positions for the services you offer to your clients.

We usually select 5 to 10 competitors’ websites and analyze them in detail.

We will learn about competitors’ websites:

• How much traffic do they receive?
• Which pages bring the most traffic?
• How much content do they publish on their blog?
• What strategy do they use for building external links?
• How many pages do they have on their website?
• And other aspects.

A specialist in SEO promotion will understand:

• Where to focus the main efforts in the SEO promotion of your garage door company.
• Which of the competitors in the garage door industry is leading.
• Which sites link to competitors’ pages.
• What structure and number of pages we need.
• How long it will take us to catch up and get ahead of the competition.

Website structure optimization or creation

Based on the above analysis, we need to improve the existing website structure or create a new one. If it’s a new website, we develop the structure from scratch. If there’s already some kind of website structure, we refine it according to the market trends and competitors.

We always visualize the site’s future structure. This helps us understand the amount of work required and the steps we should take to achieve it. Moreover, visualization helps us set priorities and the sequence of creating pages.

Location / service / brand pages optimization or creation

After visualizing the site’s future structure and approving it, we move on to the most important stage — creating or optimizing your website’s commercial pages. These pages are the basis for generating organic traffic and attracting new clients.

There are at least 3 main types of such pages:

• Location pages;
• Service pages;
• Brand pages.

Location pages

These pages are dedicated to the main service/s with reference to a specific location.

The main task of these pages is to generate traffic from localized queries, namely, when a user is looking for a service nearby.

When creating or optimizing these pages, you should choose the proper keywords and highlight commercial ones. The structure of these pages is also of great importance. They should not only highlight benefits but also contain the correct and consistent set of information blocks to increase conversion.

The choice of locations depends on user queries in organic search and your company’s service area. These can be states, cities, counties, etc.

Service pages

These pages are designed to show the user the full list of services provided by the company.

You can offer services not only to private homeowners but also, for example, perform work on the roofs of commercial buildings. You can provide repair and installation services, as well as garage door insulation, reinstallation, and maintenance.

These pages are meant to show your well-thought-out, complex approach and what kind of experience you have. Speaking of which, it’s essential to analyze and work out both commercial keywords and the page structure itself.

Brand pages

We can also create relevant pages on the site to attract users who are searching for a specific service related to the company’s brand. This will help lead them to your website and provide them with the opportunity to get the service they need.

There are no restrictions on the number of pages of all three types on the site. We can create as many as we want. However, proper search engine optimization for garage door companies is of greater importance here. So, if you already have such pages on your website, but they don’t bring you traffic and new clients, then your SEO optimization may be the issue.

We’d like to remind you once again that the location/service/brand pages are the fundamental basis for collecting commercial queries and lead generation.

Content plan creation

The next step is to create a content plan for blog articles.

Here, we’d like to explain why you need a blog and a blog content plan. Your location, service, and brand pages contain commercial keywords that imply a direct service query from a client. That is, the user knows what they need and is looking for the most affordable and high-quality service in their location.

But there are still clients who don’t know they require help. For example, a person may have a broken guide rail that lifts the door or a malfunctioning remote control. In this case, the user begins searching for information on the Internet and is unsure whether they can resolve the problem on their own or need professional assistance. The person uses information keywords that don’t contain a direct service query.

Understanding potential clients’ problems allows you to provide them with high-quality information on how to solve them. The solution can be different. In some cases, a person can solve the issue on their own, while in other cases, they require professional assistance.

This is when you need a content plan to find such information queries from potential clients. You increase the number of new clients by answering them with blog content. The user realizes they can’t do it on their own, sees a well-described solution to the problem, and calls you for help.

However, the key point is that blogs usually have lower conversion rates because users from other cities, states, or countries can also click on this article. These articles lack local references and address a general query from a diverse range of people who have experienced similar problems.

When preparing a content plan, we first look for similar information queries and, based on them, form topics for future articles. Usually, we take into account your preferences regarding the problems you would like to help potential clients with and reflect this in the content plan.

Blog content optimization or creation

Once the content plan is ready and approved, we proceed to the next stage — creating blog articles that address information queries.

When creating content, strive to write it effectively while also optimizing and structuring the information properly. This means determining what you should do and when, estimating costs, timeframes, and other aspects. It’s important to convey the information correctly and optimize it for SEO.

Although blog articles may generate fewer conversions than service, location, and brand pages, a blog should be considered not only as a source of additional lead generation but also as a section that demonstrates your expertise. This is essential for both search engines and users. When a client sees that the site owners not only want to sell something but also share information that helps solve a problem, they build trust. This is crucial in a highly competitive local business environment when you need to convince the user to contact you.

Therefore, you should write blog articles, but that doesn’t mean you have to do it every day or try to describe all the problems within a month. What matters is consistency and quality of the content. It’s better to spend more time refining one article than to write 3 articles of poor quality during this time.

Link building

Links are an integral part of search engine optimization success. Search engines determine the level of trust and authority based on the number and quality of links pointing to your website. This directly impacts the position of pages of all types in organic search.

At the very beginning, we mentioned the mandatory discovery SEO competitor analysis for a reason. This analysis shows which sites link to your competitors and to what extent. This allows us to understand how to move forward in developing your external link profile.

The key takeaway here is that building an external link profile is one of the most important elements of local SEO marketing for garage door companies.

Google Business Profile

This is another major source of new clients and a tool for building a company’s reputation. Google My Business is a free tool that allows you to display your company on maps, describe your services, and interact with potential and existing clients.

Filling out a GBP profile is a must for every local company selling or offering repair services for garage doors online. It’s not a big deal, but you need to properly SEO-optimize the information in your profile to attract new clients looking for garage doors on Google.

It’s also important to work with and respond to client reviews. Clients like to share both positive and negative feedback, and none of them should be ignored.

Get listed in local directories

One more element enhancing Google Maps SEO for garage door companies is mentions of your business NAP (name, address, and phone number) in other online directories beyond GBP. Why does this matter? Because when someone is searching for “garage door installation near me”, for example, Google pulls info from multiple sources to decide which websites deserve to pop up in the local 3-pack.

Therefore, you should also consider utilizing other influential platforms, such as Yelp, Bing Places, Angi, HomeAdvisor, and Apple Maps, as well as regional and niche directories like Thumbtack and Houzz, or Chamber of Commerce listings. Make sure your business data and website URL appear the same across different platforms.

Collect and manage customer reviews

Client reviews are one of the strongest Google ranking factors. Besides, authentic reviews will contribute to your company’s competitiveness and increase click-through rates. Hence, you should treat them seriously to help your garage door business win local trust and achieve success.

Similar to GBP client reviews, don’t overlook tracking and promptly responding to positive and negative customer feedback on other major platforms. Encourage clients to leave comments, thank happy customers, and professionally handle unsatisfied reviews by offering solutions and acknowledging responsibility.

Use local schema markup

The better Google understands your business, the higher its chances of hitting top positions in local search results. Schema markup is an intrinsic code that you should add to your business website so that Google can better understand and interpret your website content, particularly your location, work hours, service areas, and other relevant details. Such structured data enhances your local listings with rich snippets and helps your business not just rank higher in search results but look more attractive and professional with additional details. 

Analysis and improvement

You should regularly analyze traffic, conversions, time on the site, and behavioral factors on the pages. Analyze how the user navigates the site and create/revise pages to improve user experience and increase conversions.

Another important consideration is where and how to place conversion buttons, as well as on which pages the conversion will occur. Properly placed internal links on the site will help improve search engine crawling and lead the user through the funnel, for example, from the blog to the services page.

SEO Tips for Local Garage Door Companies

Above, we’ve described the SEO for garage door business promotion strategy in as much detail as possible. But we’d also like to provide you with some SEO tips on what to focus on when implementing this strategy.

Do keyword research and competitor analysis

Don’t think it’s easy to take a leading position without analyzing the market and competitors. Your competitors are in the top 10 for a reason. They have been working very hard for years to achieve this success, and they aren’t going to give up easily. Therefore, you need to know and understand how fast they are developing, what they are doing now, and what they are working on. This insight will allow you to build the strategy that will lead you to the same success as theirs. Therefore, always analyze and study successful competitors’ websites that have achieved results.

Keywords directly affect the traffic to your website and define what people will come to you, and choosing the wrong ones will negate the expected result. We’ve seen many companies invest a lot of money in independent SEO promotion only to say after 1–2 years that “SEO doesn’t work.” But after analyzing their websites, you realize the traffic to their site is “empty” — they get people who have no intention of ordering anything. And the entire problem stems from using the wrong keywords.

Competitor analysis always shows you what keywords your competitors are ranking for. Therefore, analyzing and compiling a list of the proper keywords is a must to achieve results.

Use location-based keywords

This tip is related to the previous point. Don’t forget that you are locally bound to a certain territory. That is, you need to use location-based keywords, which are the basics of promoting a local garage door repair business.

High-quality content

Content is your everything. Create content for search engines and your users. It’s a difficult task, but the balance of proper SEO for the garage door company optimization and the quality of texts for visitors is the key to high page rankings in local organic search. The content must be expert and top-notch so that you can compete with other sites in the SERPs. Thanks to our professional SEO copywriters department, we write a lot of texts every day, and we know how to make them both engaging and effective.

Build links

Don’t forget about the links! Some say that links don’t work, while others are sure of the opposite. But we can guarantee that links do work, and you need to invest in building a profile of external links. At Livepage, we have tested this on numerous projects and can prove this to be true.

Take regular site audits

Keep an eye on the technical condition of your garage door repair website and any emerging errors. Do regular audits and analyze your site. It’s frustrating when you work hard to build a business in local search, and some technical error, such as issues with images, texts, or links, can set you back a few steps in your progress.

Common SEO Mistakes Garage Door Companies Should Avoid

When launching or growing your garage door business, knowing what to do for efficient online promotion is as important as knowing what not to do. SEO promotion is both an opportunity and a challenge. While making mistakes is a normal part of life, avoiding them is certainly a better option, as they can hinder your growth.

Keyword stuffing

Keywords are critical for SEO, and it’s a fact. Yet, too many is never good. When your content abounds with repetitive keywords, it feels unnatural and spammy, and search engine algorithms will think the same. Texts cluttered with keywords are hard to read, resulting in high bounce rates and making search engines throw you to the bottom of search result pages.

Instead, you should focus on keyword intent rather than density. Place your main keywords strategically in page titles, meta descriptions, headings, introductions, conclusions, and image alt texts. Then, add semantic keywords related to your business, like “garage door opener repair” or  “overhead door service”, to reveal the topic without sounding repetitive.

Duplicate content

Using similar descriptions for multiple locations and services is a bad practice that may lead not only to poor rankings and low visibility but also to penalties, as duplicate content confuses search engines. They can’t decide which page is the main one and think your content is not unique.

Take time and effort to write an authentic copy for each service page. Mention neighborhoods and highlight specific conditions that might affect garage door needs in each locality. Don’t copy the manufacturer’s product descriptions. Create your own and tailor them to your style and tone of voice.

Ignoring mobile optimization

Over 80% of homeowners use their mobile devices to search for local services online, especially when they need urgent assistance, not to mention that Google prioritizes mobile-first indexing. So, mobile friendliness is not a hype and not an option anymore. If your website is hard to use and navigate on mobile, you’ll lose traffic and conversions.

Use a responsive design and mobile optimization, and test your website to ensure it performs great on smartphones and tablets.

Our Experience

We’d like to share with you one of our SEO promotion projects for a company that repairs and installs garage doors. Please check a case study on SEO promotion of STI Garage Door, a company that provides garage door repair, installation, insulation, and maintenance services. We have been cooperating with them for a long time, and in addition to SEO promotion, we provide them with contextual advertising services. By the way, here’s another case study for STI Garage Door on PPC promotion if you’re curious to see how their paid campaigns performed alongside SEO.

Be sure to check out other case studies as well. We’ve done a great job over the years, achieving excellent results for our clients not only as an SEO agency, but also for the other services we provide.

SEO for Garage Door Companies Cost

In most cases, the cost of services depends on your potential. This means that we can provide services and implement strategies of varying intensity. We can deliver 10 technical tasks within a month and write 10 texts, or we can write only 3. The cost will vary in these cases. The timeframe for achieving results will also change. More work, content, and links = more traffic = more new clients.

Our company’s prices for SEO optimization services for garage door repair and installation websites start at USD 900 per month, which is the minimum cost to achieve results.

Wrapping Up

The strategy and garage door company SEO tips above reflect the extensive experience, time, and effort of our partner STI Garage Door and Livepage. We’ve described the steps and their importance in detail so you can start your local business from scratch or optimize and improve your existing results.

However, if you want to do everything right (or you don’t have time for mistakes), you’ve come to the right garage door SEO experts. Our on-page and off-page optimization agency can promote your website professionally and efficiently, with no mistakes, and according to the best SEO practices for garage door companies. Contact us or fill out a brief, and our account manager will lead you to our SEO department, where we’ll start building your local business together!