SEO for Garage Door Companies: Guide on How to Market Your Local Company

The local garage door business in the United States is highly competitive. There are always several companies in each state and county that offer similar services. For example, if you need a garage door repair service in Washington, D.C., there is a broad selection of companies on the first page of Google:

Garage door marketing is crucial. Companies presented on the first page of the search consistently get clients for their business and can plan their profits. This allows them to improve online visibility and grow their garage door installation, repair, and maintenance business in the right locations. It also allows them to expand their services to new cities and counties.

What are the ways to promote the garage door company? How do you get to the first page of Google or Yahoo to achieve a steady flow of clients? SEO plan for your garage door company can help you with this. Good news for you: our company is an expert in SEO solutions for the garage door company and has extensive experience in this field.

This SEO guide for garage door companies is based on a case study of STI Garage Door, a company that offers services in Maryland, Virginia, and Washington, D.C. Below, I’ll provide a link to the case study on the Livepage website so you can read what strategy we chose for our client. We’ve been working with STI Garage Door for over three years and have achieved great results!

This garage door company SEO guide aims to help you understand the ways to market your garage door company and provide professional garage door repair SEO tips.

What’s Special About a Local SEO for Garage Doors?

Any local business, such as garage door repair, roofing repair, painting services, or landscaping, significantly differs from a commodity business or IT company because it’s associated with a specific location or several locations. In other words, if your business is based in Virginia, ordering a similar service in California is of little interest to you. It would help if you understood this before you start garage door SEO promotion because the overall concept, strategy, and SEO tactics depend on it.

And here we reach the most important thing — to get orders and new clients, you need particular pages that will also be associated with your location. There are several types of such pages, which I’ll talk about below, but you should know that this is the basis of high-quality organic traffic and getting new clients.

However, it’s not that simple. Search engines want to see more than just these pages on websites. There are additional requirements for the quality of pages and the site as a whole to be better than your competitors. Meeting these requirements will help you not only catch up with your competitors but also rank higher in organic search. Therefore, in this guide to garage door repair SEO promotion, I decided to share absolutely all aspects of how to conquer the online garage door market successfully.

So, let’s take a look at things step by step!

Garage Door Website SEO Promotion Strategy

As I’ve mentioned above, the SEO strategies for garage door companies depend on the pages and the set of requirements. Let’s analyze each of the strategy points.

Technical SEO

Any website (regardless of the field) must be optimized for successful SEO promotion. Search engines have a set of technical requirements for websites, based on which they evaluate the overall quality of the site and its user-friendliness.

These requirements include:

• website loading speed;
• number of H1–H6 headers and their placement;
• correct filling and display of metadata (title, description);
• available https protocol;
• correct display of images on pages;
• server response codes;
• correct generation of sitemap.xml & robots.txt files;
• generating URLs;
• and much more.

These technical aspects are often overlooked by the user but are important to search engines. The more requirements your website meets, the more it will be “liked” by Google, Bing, and other search engines.

So, we first need to prepare the technical aspects of your website for SEO promotion. At Livepage, we understand these requirements and know what needs to be done. Therefore, we first develop a technical optimization task for the site, providing the most detailed instructions on what should work and how, as well as how to fix existing errors.

Note! At this stage, you will need a programmer who can fix and improve the site. This requires additional expenses that you should be prepared for.

Discovery SEO Competitor Analysis

This isn’t the second stage, as the analysis is performed alongside the technical adjustments to the website. The programmer needs time to finalize the website, while we have to research the market and competitors.

The task is to prepare a detailed competitor analysis, where an SEO specialist investigates organic search in your state/city/area. The goal is to find the websites that occupy leading positions for the services you offer to your clients.

We usually select 5 to 10 competitors’ websites and analyze them in detail.

We will learn about competitors’ websites:

• how much traffic they receive;
• which pages bring the most traffic;
• how much content they publish on their blog;
• what strategy they use for building external links;
• how many pages they have on their website;
• and other aspects.

A specialist in SEO promotion will understand:

• where to focus the main efforts in the SEO promotion of your garage door company;
• which of the competitors in the garage door industry is leading;
• which sites link to competitors’ pages;
• what structure and number of pages we need;
• how long it will take us to catch up and get ahead of the competition.

Website Structure Optimization or Creation

Based on the analysis I’ve already mentioned, we need to improve the existing structure or create a new one. If it’s a new website, we develop the structure from scratch. If there’s already some kind of website structure, we improve it according to the market and competitors.

We always visualize the site’s future structure. This helps us understand how much work we need to do and what steps we should take to achieve it. Moreover, visualization helps us to set priorities and the sequence of creating pages.

Location / Service / Brand Pages Optimization or Creation

After visualizing the site’s future structure and approving it, we move on to the most important stage — creating or optimizing your website’s commercial pages. These pages are the basis for generating organic traffic and attracting new clients.

There are at least 3 main types of such pages:

• location pages;
• service pages;
• brand pages.

Location pages

These pages are dedicated to the main service/s with reference to a specific location.

The main task of these pages is to generate traffic from localized queries, namely, when a user is looking for a service nearby.

When creating or optimizing these pages, you should choose the proper keywords and highlight commercial ones. The structure of these pages is also of great importance. They should be designed not just in the form of benefits but also contain the correct and consistent set of information blocks to increase conversion.

The choice of locations depends on user queries in organic search and your company’s service area. These can be states, cities, counties, etc.

Service pages

These pages are designed to show the user the full list of services provided by the company.

You can provide services not only to private homeowners but also, for example, perform work on the roofs of commercial buildings. You can provide repair and installation services, as well as garage door insulation, reinstallation, and maintenance.

These pages show how comprehensive your approach to providing services is and what kind of experience you have.

Speaking of which, it’s essential to analyze and work out both commercial keywords and the page structure itself.

Brand pages

The third type is brand pages.

We can also create relevant pages on the site to attract users who are looking for a specific service related to the company’s brand. This will help lead them to your website and provide them with the opportunity to get the service they need.

There are no restrictions on the number of pages of all three types on the site. We can create as many as we want. However, proper Search Engine Optimization for garage door companies is of greater importance here. So, if you already have such pages on your website, but they don’t bring you traffic and new clients, then your SEO optimization may be the issue.

I’d like to remind you once again that the location/service/brand pages are the fundamental basis for collecting commercial queries and lead generation.

Content Plan Creation

The next step is to create a content plan for blog articles.

Here, I’d like to explain why you need a blog and a blog content plan. Our location, service, and brand pages contain commercial keywords that imply a direct service query of a client. That is, the user knows what they need and is looking for the most affordable and high-quality service in their location.

But there are still clients who don’t know they need help. For example, a person may have a broken guide rail that lifts the door or a malfunctioning remote control.

In this case, the user starts searching for information on the Internet and doesn’t yet know whether they can solve the problem on their own or need professional assistance. The person uses information keywords that don’t contain a direct service query.

Understanding potential clients’ problems allows us to provide them with high-quality information on how to solve them. The solution can be different. In some cases, a person can solve the problem on their own, while in other cases, they need professional assistance.

This is when we need a content plan to find such information queries from potential clients. We increase the number of new clients by answering them with blog content. The user realizes they can’t do it on their own, sees a well-described solution to the problem, and calls us for help.

But here is the key point why blogs usually have lower conversion rates. The thing is that a user from another city or state, as well as from another country, can click on this article. These articles have no local reference and answer a rather general query from a wide range of people who have experienced such problems.

When preparing a content plan, we first look for similar information queries and, based on them, form topics for future articles. Usually, we take into account your preferences regarding the problems you would like to help potential clients with and reflect this in the content plan.

Blog Content Optimization or Creation

Once the content plan is ready and approved, we move on to the next stage. This is the content creation for blog articles with information queries.

When creating content, you should do your best writing it, as well as optimize and structure the information properly. This means determining what you should do and when, estimating costs, timeframes, and other aspects. It’s important to convey the information properly and optimize it for SEO.

Although blog articles may generate fewer conversions than service, location, and brand pages, a blog should be considered not only as a source of additional lead generation but also as a section that shows your expertise. This is essential for both search engines and users. When a client sees that the site owners not only want to sell something but also share information that helps solve a problem, they build trust. This is crucial in a highly competitive local business environment when you need to convince the user to contact you.

You should write blog articles, but that doesn’t mean you have to do it every day or try to describe all the problems within a month. What matters is the systematic nature and quality of the content. It’s better to work on one article as much as possible than to write 3 articles of poor quality during this time.

Linkbuilding

Links are an integral part of search engine optimization success. Search engines determine the level of trust and authority based on the number and quality of links pointing to your website. This directly affects the position of pages of all types in organic search.

At the very beginning, I mentioned the mandatory Discovery SEO Competitor Analysis for a reason. This analysis shows which sites link to your competitors and in what quantity. This allows us to understand how to move forward in developing our external link profile.

The key takeaway here is that building an external link profile is one of the most important elements of the overall SEO strategy for a garage door company.

Google My Business Profile

This is another major source of new clients and a tool for building a company’s reputation. Google My Business is a free tool for displaying your company on maps, describing services, and interacting with potential and existing clients.

Filling out a GMB profile is a must for every local company selling or offering repair services for garage doors online. It’s not a big deal, but you need to properly SEO-optimize the information in your profile to attract new clients looking for garage doors on Google.

It’s also important to work with and respond to client reviews. Clients like to share both positive and negative feedback, and none of them should be ignored.

Analysis and Improvement

You should regularly analyze traffic, conversions, time on the site, and behavioral factors on the pages. Analyze how the user navigates the site and create/revise pages to improve user experience and increase conversions.

Another important thing is where and how we place conversion buttons, and on which pages the conversion will take place. Properly placed internal links on the site will help improve search engine crawling and lead the user through the funnel, for example, from the blog to the services page.

You need to work on improving your website regularly, and it will pay off.

SEO Tips for Local Garage Door Companies

Above, I’ve tried to describe the SEO for garage door business promotion strategy for a garage door repair and installation company in as much detail as possible.

I’d also like to give you some SEO tips for garage door companies on what to focus on when implementing this strategy.

Do Keyword Research and Competitor Analysis

Don’t think it’s easy to take a leading position without analyzing the market and competitors. Your competitors are in the top 10 for a reason.

They have been working very hard for years to achieve this success, and they aren’t going to give up easily. You need to know and understand how fast they are developing, what they are doing now, and what they are working on.

This insight will allow you to build the strategy that will lead you to the same success as theirs.

Therefore, always analyze and study successful competitors’ websites that have achieved results.

Keywords directly affect the traffic to your website and define what people will come to you. Choosing the wrong keywords will negate the expected result.

I’ve seen many companies invest a lot of money in independent SEO promotion and the results they get after 1–2 years of work. I often hear that “SEO doesn’t work”. But after analyzing their websites, you realize the traffic to their site is “empty” (they get people who have no intention of ordering anything). And the entire problem stems from the wrong keywords.

Competitor analysis always shows you what keywords your competitors are ranking for. Therefore, analyzing and compiling a list of the proper keywords is a must to achieve results. Keep this in mind.

Use Location-based Keywords

This tip is related to the previous point. Don’t forget that you are locally bound to a certain territory. Therefore, you need to use location-based keywords. These are the basics of promoting a local garage door repair business.

High-Quality Content

Content is our everything. Create content for search engines and your users. It’s a difficult task, but the balance of proper SEO for the garage door company optimization and the quality of texts for visitors is the key to high page rankings in local organic search. The content must be expert and top-notch so that you can compete with other sites in the SERPs.

Thanks to our professional seo copywriters department, we write a lot of texts every day, and we know how difficult and important it is!

Build Links

Don’t forget about the links! No matter what anyone tells you. Some say that links don’t work. Others are sure of the opposite. But I’m sure links do work, and you need to invest in building a profile of external links. At Livepage, we have tested this on numerous projects and believe this to be true. 

Take Regular Site Audits

Keep an eye on the technical condition of your garage door repair website and any emerging errors. Do regular audits and analyze your site. It’s frustrating when you work hard to build a business in local search, and some error in the technical part, images, texts, or links can set you back a few steps in your progress. 

Our Experience

Here I’d like to share with you one of our SEO promotion projects for a company that repairs and installs garage doors. I really hope this garage door repair SEO guide will come in handy for you and help you build your local business.

Here’s a case study on SEO promotion of STI Garage Door, a company that provides garage door repair, installation, insulation, and maintenance services. We have been cooperating with them for a long time, and in addition to SEO promotion, we provide them with contextual advertising services.

By the way, here’s another case study for STI Garage Door on PPC promotion.

Be sure to check out the case studies. We’ve done a great job over the years and achieved excellent results for our clientsnot only as an SEO agency, but also for other services we provide!

You can find our cases in various niches in the Case Studies section.

SEO for Garage Door Companies Cost

In most cases, the cost of services depends on your potential. This means that we can provide services and implement strategies of varying intensity. We can deliver 10 technical tasks within a month and write 10 texts, or we can write only 3. The cost will vary in these cases. The timeframe for achieving results will also vary. More work, content, and links = more traffic = more new clients.

Our company’s prices for SEO optimization services for garage door repair and installation websites start at USD 900 per month, which is the minimum cost to achieve results.

Wrapping Up

The strategy and garage door company SEO tips above reflect the extensive experience, time, and effort of our partner STI Garage Door and Livepage. I’ve tried to describe the steps and their importance in detail so you can start your local business from scratch or optimize and improve your existing results.

If you are reading this garage door SEO guide to rank your business, it means that you are not satisfied with the current results. Use this information and take action!

So, if you want to do everything right (or you don’t have time for mistakes), you’ve come to the right garage door SEO experts. Our on-page and off-page optimization agency can promote your website professionally and efficiently, with no mistakes, and according to the best SEO practices for garage door companies. Contact us or fill out a brief, and our account manager will lead you to our SEO department, where we’ll start building your local business together!