The Complete Guide to SEO for HVAC Contractors

If you operate in the HVAC contractor industry, you must have a lot of work to do lately. More and more companies are competing for high-quality professionals and offering them the most comfortable environment, as having a good climate control system in the office is a basic necessity rather than a whim.

Moreover, climate change is already starting to affect people’s daily lives: the weather is becoming unpredictable, and each new summer breaks the temperature records of the previous one. In such circumstances, HVAC contractors can just sit back in an expensive leather armchair and count their profits while looking for a yacht to ride in their old age. But not everything is so simple, and you know it very well.

No matter how much the need for HVAC contractors grows among customers, the number of HVAC contractors will also grow. The more demand, the more people want easy money, and with total digitalization, it’s not who provides the best services that will grab market share, it’s whoever is first in Google and has the best reviews.

Therefore, it is necessary to pay special attention to promotion, namely investing in the HVAC contractor’s SEO. In this article, we will look at what is Search Engine Optimization for HVAC contractor companies, what are the main steps of this process, how much SEO for HVAC contractors costs, and more.

What’s a Local SEO for HVAC Contractors?

Local SEO is search engine optimization of website pages for users from a certain region. You should know that 46% of all search queries in Google have local intent (geo-referencing), and for the HVAC contractors niche, it is especially relevant due to the specifics of their work. In addition to your website, local SEO is also about working with a company’s profile on Google My Business. The main goal of local SEO is to make the company as visible as possible on all sites where it is found by the local target audience.

Ordinary search engine optimization and SEO services for local businesses overlap a lot, but there is still a difference between the two. Optimizing a website for local search usually involves the following activities:

• Adding detailed information about the company, including mailing address, zip code, phone number, and other data;
• Semantic markup of the “About Us” / “About Company” / “Contacts” page;
• Optimization of the semantic core for the main clusters, taking into account geography in the content on the page and in the meta tags.

Local SEO for HVAC contractors includes a whole set of measures aimed at marketing the resource. Let’s look at the main stages of this process for a better understanding of how to promote the company.

SEO Promotion Strategy for HVAC Contractors

There are many steps and aspects to improving the SEO of your local business. Here are the most important ones:

Technical SEO

SEO for HVAC contractor businesses begins with the development of a semantic core, which is a set of potential key queries that are grouped into thematic clusters. Semantics determines the promotion strategy. To improve positions in local search, specialists always increase the number of pages that are optimized for low-frequency geo-dependent searches.

Competitor Analysis

An important stage of SEO for HVAC contractor companies is competitor analysis. If there are already businesses that have succeeded in promoting their website, you can take their best practices and improve them. In addition, analyzing your competitors allows you to clearly understand what state the market is in and where your company stands in it.

Website Structure Optimization or Creation

In today’s reality, the top of the list is increasingly occupied by the internal services of search engines and various aggregators. But this doesn’t mean that you can forget about correcting errors and flaws within the site that can interfere with local promotion. One of the most efficient ways to promote the HVAC contractor company is by optimizing the structure of the site and bringing it to the proper form. If the company does not have a website, it should be created, as it is an extremely essential tool for SEO.

Location / Service / Brand Pages Optimization or Creation

For successful SEO optimization for HVAC contractors, you need to create a certain number of pages for popular queries among your target audience. These can be separate pages for your services, products, etc.

Content Plan Creation

You need a clear SEO plan for your HVAC contractor company to maximize your budget. This could be new website pages, blog articles, or social media posts. All of this generates traffic and increases your business’s position in search engines.

Blog Optimization or Creation

You may think that you don’t need a blog in your niche, but this is fundamentally wrong. Blog articles are fantastic for your site’s position because they contain many keywords. They can also be used to increase your authority in the niche, as interesting and relevant content inspires trust in your company.

Link Building

To increase the authority of your domain, you require backlinks to it on third-party sites. All SEO tips for HVAC contractor companies in this regard state that such sites should be from your region. This way, the search engine realizes that the links are very likely to be real and not paid. In addition, the audience that will come to you through these links can be interested in your services because they will be relevant to them.

Google My Business Profile

One of the most important SEO services for HVAC contractor companies is to create a Google My Business page. Adding a company to the service is as simple as possible. For local promotion, you need to specify:

• Your company’s name;
• Scope of business;
• Address;
• Work schedule;
• Website address (if any);
• Prices.

Also, don’t forget to add photos. For example, it could be a photo of your entrance so people can find you faster, or photos of your products. In the future, the photos will be supplemented by those that your customers will place in their reviews.

It is critical to be thorough when filling out your profile so that your audience can see that you are following the information about yourself on the Internet. The profiles of some organizations look abandoned, and it is unclear whether they work at all. In such cases, even if a search engine shows them at the top of the results, users may have doubts about the relevance of the information, and these people won’t contact the company anyway.

Analysis and Improvement

Once all of the above has been done, you should continue with your SEO activities. The HVAC contractor SEO specialists will monitor your position from time to time and suggest some measures to improve it.

Top 5 SEO Tips for Local HVAC Contractors

Besides all the above-mentioned strategies, there are several tips and tricks you can use to improve your rankings in local searches:

Do Keyword Research

Any SEO promotion strategy is based on specific queries that a user enters into the search bar. You need to study these queries and hone your site so it can be found by them. Properly optimized pages for the necessary queries are the basis of success in both local and global search engine promotion.

Use Geo-Dependent Keywords

To get real customers, you should cater to geo-targeted queries such as “air conditioning installation in Boston”. Yes, they won’t have such a broad reach as other keywords, but they will have lower competition and will help you reach your targeted traffic. Among other ways to market your HVAC contractor company, this one gets you targeted customers who are more likely to use your services.

High-Quality Content

Your website content should be of the highest quality. This includes pages that are filled with all the rules of SEO promotion in mind, clear and easy-to-read texts about services, and informative blog articles. Quality content pages on an intuitive level signal to users that the company is serious and can be trusted. Content is one of the key ranking factors for HVAC contractor promotion. It is better to assign this task to a good specialist who knows all the rules of good content design.

Build links

One of the most effective ways to move up in the search engine rankings is to increase domain authority through off-page SEO for HVAC contractors. This can be achieved through link building for HVAC contractors, that is, increasing the number of links to your site in other authoritative sources. In the case of local SEO, it can be sites of local organizations, news resources, directories, blogs, etc.

Conduct Site Audits

Even if you are already at a fairly high position in the search results, there’s no time to rest. You need to keep up the pace; otherwise, your competitors will simply bypass you, using your example as a success story and an action guide. To keep the site in high positions in the output, you need to conduct an SEO audit, implement new SEO trends, and meet the changing requirements and criteria of search engines for conversion optimization.

Livepage Experience

If you want your SEO strategy for an HVAC contractor company to work and for the resources spent to convert into leads, you need a comprehensive approach and a high level of expertise. Otherwise, you risk spending a lot of time and money on non-core activities and getting questionable results. For high-quality SEO promotion, you need a team of specialists who already have cases in your niche or experience in working with similar businesses. And that’s exactly what Livepage offers.

Livepage has 50+ professional HVAC contractor SEO experts, managers, copywriters, and other specialists waiting for you to bring your business to success. We regularly take on projects of any complexity and scale, including local SEO. Our experience and expertise have already enabled many companies to succeed. Our best proof is the fact that our clients entrust us with over $1,000,000 in advertising budget annually.

Here are just a few examples of our successful work with local SEO with impressive results.

• One of our most successful cases in local SEO relates to working with repair businesses. In the course of our work, we managed to grow the company’s website traffic by 5,471%. The company itself has grown nearly 5 times in size.
• Another great example is our cooperation with a business from USA. With the help of our experts and best practices, the company got a 116% increase in traffic in 3 months.

How Much Does SEO for HVAC Contractor Companies Cost?

You probably already understood that HVAC contractor SEO strategies consist of many steps and will vary depending on the scope of the work. Each case should be analyzed separately, and only after a preliminary analysis will it be possible to say how much off-page and on-page SEO for HVAC contractors will cost. Nevertheless, if you need a rough estimate, we would say that local SEO optimization usually costs between $300 and $2,000 per month.

Final thoughts

As you can see from our SEO guide for HVAC contractor companies, this is a complex but necessary process to get a solid foothold in the market. If you don’t, your competitors will simply take advantage of it, and it won’t really matter how good your services are if clients can’t find you.

However, having read up to this point, you must have realized that carrying out the whole complex of work on SEO promotion on your own is a tedious and complicated task. It is better to entrust everything to specialists who already have experience with similar cases. We at Livepage have long been engaged in local SEO and have many successful cases with impressive results. Contact us now, and together, we will ensure your business has its rightful place in the market.