How Link Building Helps You Appear in ChatGPT and Drive Traffic to Your Business

Until recently, the digital-marketing world often underestimated the value of “top companies” list-style publications, or even demonized them, assuming they were nothing more than a risky way to place a backlink. Today, however, this format has become a powerful tool for shaping local business visibility in AI-driven search, performing on par with traditional SEO or advertising.

Let’s look at the case of Spark Service PRO, a local website targeting the Florida market in the USA, which we started working with only six months ago.

❓ The task: not just to build a backlink profile, but to attract traffic from AI platforms (ChatGPT, Perplexity, and others) through Semantic LB — a new approach to brand-mention building that boosts visibility in AI-generated answers.

📊 Result:

•  The first visits from ChatGPT have already been recorded in GA4.

• The brand appears in AI responses with an active link to our listing.
• A publication from June 17 has already started bringing in new traffic — not organic, not paid, but specifically traffic from AI-generated answers.

👉 What this means for your business:

• Your publication becomes an AI entry point that shows up directly in responses to user queries.
• It’s a new traffic source that simply didn’t exist before.

How our approach is different:

1. AI-focused search strategy. We optimize not only for Google SERP, but also for how answers are generated in ChatGPT, Claude, and Perplexity.
2. Listicles that actually rank. Carefully planned semantics, smart “top” article structure, and expert content about the client.
3. Anchor strategy with double impact. Supports SEO and stays highly relevant for AI-generated answers.
4. Continuous testing and scaling. We measure performance by niche and test across different areas and AI platforms.

We’d also like to share a short testimonial from our client:

GPT Chat works very well for us. Let me tell you about a case with a client from yesterday. The client is a native Hebrew speaker and uses Hebrew in his queries to ChatGPT.

He had an issue with a Samsung appliance. He simply opened the chat, asked what the error might mean, and entered the following query in Hebrew: authorized Samsung washer repair company in my area.

The chat recommended us first as a company that offers same-day service and provides a warranty on both repairs and parts.

Thanks to ChatGPT for the great lead. Within an hour, I was already at the customer’s place, diagnosing two appliances.

Summary:

AI platforms are no longer “the future,” they’re already a real source of traffic. And if you build the right listing with a link to your brand, you can get visibility that even a top spot in Google can’t match.

The main benefits of our link building:

✅ Traffic from AI-generated answers.

✅ High-quality backlinks with strong CTR.

✅ Stronger brand authority.

✅ A new level of user interaction.

Check more case studies in our blog 😉