GEO for ChatGPT
Be the brand ChatGPT mentions when your potential customers ask for recommendations. Livepage helps optimize your website for AI-driven search scenarios, from choosing a product to comparing service providers or finding the right contractor. Our ChatGPT SEO services focus on making your content easier for AI systems to understand, trust, and cite, helping more high-intent users discover your business.
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What Is SEO for ChatGPT and How Is It Different From GEO Optimization?
SEO for ChatGPT is a focused approach to improving how your brand appears within ChatGPT answers through website and backlink optimization. Unlike broader GEO optimization for AI, which targets multiple AI platforms, this service concentrates on ChatGPT. That means analyzing how the platform finds and interprets web content, which sources it tends to reference, and what signals can strengthen the perceived authority of a brand, author, product, or service.
The main goal is to increase the chances that your website appears among the cited sources in ChatGPT responses and turn that visibility into real conversions. We structure the work so that brand mentions can deliver measurable value and the results can be tracked transparently through end-to-end analytics systems.
| ChatGPT vs. Other LLMs | ||
| ChatGPT (OpenAI) | Other LLMs | |
| How information is sourced | SearchGPT/Bing search results in real time, combined with OpenAI’s internal knowledge base | Google, Bing, or proprietary search indexes and web crawlers, depending on the platform |
| Relationship with Google rankings | Indirect. High Google rankings do not automatically guarantee inclusion in ChatGPT answers | Ranges from direct (Google models) to moderate (Perplexity and Claude) |
| Web crawlers and access | Specialized OpenAI bots (OAI-SearchBot and ChatGPT-User) | Googlebot, PerplexityBot, ClaudeBot, and other crawlers operated by their respective developers |
| Authority and fact-checking sources | Active discussions on Reddit and Quora, industry media, custom checks, and independent rankings | Proprietary corporate ecosystems (e.g., Google’s Knowledge Graph), academic databases, and news aggregators |
| How results are tracked | Referral traffic from chatgpt.com in GA4, custom UTM parameters, and promo codes | Metrics in specialized developer dashboards or general referral traffic |
Where Your Brand Can Appear in ChatGPT Answers
A company can appear in ChatGPT in several formats, from quick links to online sources to more detailed analytical responses. Depending on the type of query, OpenAI systems use different approaches to search for and process information. Optimizing for these scenarios can help businesses reach potential customers at different stages of the buying decision.
ChatGPT search and live web search
These are real-time responses that include interactive links to sources and are generated when ChatGPT processes current commercial queries. To improve the chances of being cited, a website should be accessible to OAI-SearchBot, load quickly, and provide concise, factual answers to users’ questions.
ChatGPT’s internal knowledge base
These are responses generated without accessing the web, where ChatGPT relies on information it already has about companies, brands, and markets. A brand’s presence in such answers depends on how widely and consistently it appeared in high-quality training data, Wikipedia, directories, and authoritative media available during model training.
Deep Research and research scenarios
Deep Research is designed for more complex comparative reports and B2B research, where ChatGPT performs a series of research steps to gather and analyze information. Resources with original data, practical case studies, detailed white papers, and comprehensive guides can be especially useful in these scenarios.
Comparison and recommendation queries
Users often ask ChatGPT which product to choose, which agency to hire, or which solution best fits a particular need. In such scenarios, ChatGPT considers a company’s broader digital footprint, including independent mentions, forum discussions (e.g., Reddit), and ratings or reviews on third-party platforms.
Product selections and ChatGPT Shopping
ChatGPT can also act as a product discovery tool. Users may ask for the best option within a certain budget, compare several models, or look for products that meet very specific requirements. The model recommends products from online stores with clear catalog structures, detailed product specifications, up-to-date pricing, and verified positive customer reviews.
Visits from source links to your website
This is referral traffic generated when a user clicks a source citation or product card in an AI response and continues to the website to make a purchase. Pages with content that clearly supports the claims in the answer and presents a straightforward commercial offer are better positioned to attract this traffic.
ChatGPT search and live web search
These are real-time responses that include interactive links to sources and are generated when ChatGPT processes current commercial queries. To improve the chances of being cited, a website should be accessible to OAI-SearchBot, load quickly, and provide concise, factual answers to users’ questions.
ChatGPT’s internal knowledge base
These are responses generated without accessing the web, where ChatGPT relies on information it already has about companies, brands, and markets. A brand’s presence in such answers depends on how widely and consistently it appeared in high-quality training data, Wikipedia, directories, and authoritative media available during model training.
Deep Research and research scenarios
Deep Research is designed for more complex comparative reports and B2B research, where ChatGPT performs a series of research steps to gather and analyze information. Resources with original data, practical case studies, detailed white papers, and comprehensive guides can be especially useful in these scenarios.
Comparison and recommendation queries
Users often ask ChatGPT which product to choose, which agency to hire, or which solution best fits a particular need. In such scenarios, ChatGPT considers a company’s broader digital footprint, including independent mentions, forum discussions (e.g., Reddit), and ratings or reviews on third-party platforms.
Product selections and ChatGPT Shopping
ChatGPT can also act as a product discovery tool. Users may ask for the best option within a certain budget, compare several models, or look for products that meet very specific requirements. The model recommends products from online stores with clear catalog structures, detailed product specifications, up-to-date pricing, and verified positive customer reviews.
Visits from source links to your website
This is referral traffic generated when a user clicks a source citation or product card in an AI response and continues to the website to make a purchase. Pages with content that clearly supports the claims in the answer and presents a straightforward commercial offer are better positioned to attract this traffic.
What Signals Does ChatGPT Use to Select Sources?
OpenAI’s AI systems rely on a combination of technical, content, and reputation signals when deciding which websites to surface in responses. Unlike traditional search engines, ChatGPT also considers whether a site is accessible to OpenAI crawlers, whether its content is easy to reference, and whether information about the brand is supported by external sources.
Access for OpenAI crawlers
A website should be accessible to OpenAI bots such as OAI-SearchBot—helps surface content for search experiences—and ChatGPT-User—accesses pages when a user makes a request. In addition to configuring robots.txt correctly, we also recommend considering an llms.txt file to provide AI systems with a concise, structured summary of important website content.
ChatGPT Search and external search indexes
ChatGPT Search retrieves information through OpenAI systems and external search providers such as Bing. This means that high positions in Google do not automatically guarantee visibility in ChatGPT responses. The site should also be accessible and discoverable through the systems ChatGPT uses to retrieve current web information.
Direct-answer format
It is easier for algorithms to cite content with a clear structure: short takeaways at the beginning of each section, lists, tables, and clear subheadings. This format allows AI to quickly extract a ready-made answer and link back to your website.
AI verifies facts about a company across third-party platforms (media outlets, directories, forums, and communities). This presence is strengthened through semantic link building to improve website authority, crowd marketing to generate mentions in real discussions, and directory submissions to establish accurate brand information.
Comparative and evaluative content
When users choose products or services, ChatGPT often draws information from reviews, comparison tables, and rankings. Publishing your own analytical selections and solution-comparison content significantly increases the chances of appearing in recommendations.
ChatGPT gives preference to fresh content that clearly shows the date of the latest update. Another reliability signal is a named author with proven experience in the relevant niche.
Access for OpenAI crawlers
A website should be accessible to OpenAI bots such as OAI-SearchBot—helps surface content for search experiences—and ChatGPT-User—accesses pages when a user makes a request. In addition to configuring robots.txt correctly, we also recommend considering an llms.txt file to provide AI systems with a concise, structured summary of important website content.
ChatGPT Search and external search indexes
ChatGPT Search retrieves information through OpenAI systems and external search providers such as Bing. This means that high positions in Google do not automatically guarantee visibility in ChatGPT responses. The site should also be accessible and discoverable through the systems ChatGPT uses to retrieve current web information.
Direct-answer format
It is easier for algorithms to cite content with a clear structure: short takeaways at the beginning of each section, lists, tables, and clear subheadings. This format allows AI to quickly extract a ready-made answer and link back to your website.
AI verifies facts about a company across third-party platforms (media outlets, directories, forums, and communities). This presence is strengthened through semantic link building to improve website authority, crowd marketing to generate mentions in real discussions, and directory submissions to establish accurate brand information.
Comparative and evaluative content
When users choose products or services, ChatGPT often draws information from reviews, comparison tables, and rankings. Publishing your own analytical selections and solution-comparison content significantly increases the chances of appearing in recommendations.
ChatGPT gives preference to fresh content that clearly shows the date of the latest update. Another reliability signal is a named author with proven experience in the relevant niche.
What Is Included in SEO for ChatGPT
ChatGPT optimization services from Livepage are a comprehensive set of SEO services designed to prepare your website and your brand’s digital presence for the requirements of the OpenAI ecosystem. Each stage addresses a specific task, from removing technical barriers to expanding the company’s presence across platforms that AI systems scan.
We test a pool of commercial and comparison prompts used by your target audience. The audit provides a detailed snapshot of which queries already bring your brand into recommendations, what tone and facts the model communicates about your company, and where competitors dominate the answers.
We review and adjust robots.txt configurations, CDN settings, and server firewall rules. We also configure custom access rules for three user agents, OAI-SearchBot, ChatGPT-User, and GPTBot, to ensure stable page indexing for ChatGPT Search.
We analyze how your potential customers use chatbots—from standard commercial searches to complex Deep Research scenarios—and build a database of conversational queries. As part of our SEO keyword research, we identify priority wording and use it to create a map of how the website should cover AI-driven queries.
As part of our on-page SEO and SEO content creation services, we restructure existing landing pages and create new materials with direct answers to user questions. Our specialists build a clear heading hierarchy, add comparison tables and concise takeaways, and specify authorship and update dates.
We increase brand mentions and backlinks across external platforms that OpenAI algorithms scan when generating answers. We publish content in industry media, add accurate company information to directories, and engage relevant communities by combining link building for SearchGPT with crowd marketing.
We track what happens after the optimization work goes live. As part of our analytics services, we set up GA4 tracking for chatgpt.com referrals, monitor how often the site appears as a cited source, measure brand share of voice, and connect AI-generated traffic with inquiries and sales.
We test a pool of commercial and comparison prompts used by your target audience. The audit provides a detailed snapshot of which queries already bring your brand into recommendations, what tone and facts the model communicates about your company, and where competitors dominate the answers.
We review and adjust robots.txt configurations, CDN settings, and server firewall rules. We also configure custom access rules for three user agents, OAI-SearchBot, ChatGPT-User, and GPTBot, to ensure stable page indexing for ChatGPT Search.
We analyze how your potential customers use chatbots—from standard commercial searches to complex Deep Research scenarios—and build a database of conversational queries. As part of our SEO keyword research, we identify priority wording and use it to create a map of how the website should cover AI-driven queries.
As part of our on-page SEO and SEO content creation services, we restructure existing landing pages and create new materials with direct answers to user questions. Our specialists build a clear heading hierarchy, add comparison tables and concise takeaways, and specify authorship and update dates.
We increase brand mentions and backlinks across external platforms that OpenAI algorithms scan when generating answers. We publish content in industry media, add accurate company information to directories, and engage relevant communities by combining link building for SearchGPT with crowd marketing.
We track what happens after the optimization work goes live. As part of our analytics services, we set up GA4 tracking for chatgpt.com referrals, monitor how often the site appears as a cited source, measure brand share of voice, and connect AI-generated traffic with inquiries and sales.
What Benefits Does SEO for ChatGPT Bring to Businesses?
Optimizing for ChatGPT allows businesses to attract customers from a fast-growing new channel and influence buyer decisions directly at the moment of choice.
Reach customers while they are choosing a provider
More users now treat ChatGPT as a personal research assistant and ask it questions such as “recommend the best company for...” or “find a provider that meets these requirements.” Appearing in chatbot responses puts your brand on the shortlist of recommended providers at the exact moment a potential customer is deciding whom to choose.
Gain a traffic channel outside Google rankings
OpenAI systems build responses using their own bots and Bing’s index. This gives your business an alternative source of traffic and leads that does not depend on Google’s algorithms. Even in highly competitive traditional search results, well-executed SEO services for ChatGPT give your brand an opportunity to reach the top of AI recommendations by building a strong digital footprint.
Shape how ChatGPT presents your brand
AI models tend to generalize or rely on outdated information from the web. Systematic optimization and structured company information ensure that ChatGPT presents potential customers with current pricing, an accurate list of services, and your real competitive advantages.
Avoid losing recommendations to competitors
If ChatGPT cannot find enough reliable information about your company, it fills the answer with brands it knows better. ChatGPT optimization helps bring your company into AI-generated recommendations, attract the attention of potential buyers, and win customers who previously went to competitors.
Reach an audience with a higher intent to convert
Traffic from ChatGPT differs significantly from regular search clicks. By the time a user clicks through, they have already had a conversation with the chatbot, asked follow-up questions, and developed a clear understanding of what your company offers. As a result, the website receives a high-intent lead with an already established context, which has a positive effect on conversion into an inquiry.
Get ahead before the channel becomes crowded
Generative search is still in the early stages of market development. By establishing your website as a core source of information for OpenAI now, you create a high barrier to entry for competitors and secure stable visibility and a steady flow of orders for years to come.
Reach customers while they are choosing a provider
More users now treat ChatGPT as a personal research assistant and ask it questions such as “recommend the best company for...” or “find a provider that meets these requirements.” Appearing in chatbot responses puts your brand on the shortlist of recommended providers at the exact moment a potential customer is deciding whom to choose.
Gain a traffic channel outside Google rankings
OpenAI systems build responses using their own bots and Bing’s index. This gives your business an alternative source of traffic and leads that does not depend on Google’s algorithms. Even in highly competitive traditional search results, well-executed SEO services for ChatGPT give your brand an opportunity to reach the top of AI recommendations by building a strong digital footprint.
Shape how ChatGPT presents your brand
AI models tend to generalize or rely on outdated information from the web. Systematic optimization and structured company information ensure that ChatGPT presents potential customers with current pricing, an accurate list of services, and your real competitive advantages.
Avoid losing recommendations to competitors
If ChatGPT cannot find enough reliable information about your company, it fills the answer with brands it knows better. ChatGPT optimization helps bring your company into AI-generated recommendations, attract the attention of potential buyers, and win customers who previously went to competitors.
Reach an audience with a higher intent to convert
Traffic from ChatGPT differs significantly from regular search clicks. By the time a user clicks through, they have already had a conversation with the chatbot, asked follow-up questions, and developed a clear understanding of what your company offers. As a result, the website receives a high-intent lead with an already established context, which has a positive effect on conversion into an inquiry.
Get ahead before the channel becomes crowded
Generative search is still in the early stages of market development. By establishing your website as a core source of information for OpenAI now, you create a high barrier to entry for competitors and secure stable visibility and a steady flow of orders for years to come.
What Types of Businesses Benefit Most From ChatGPT SEO?
Because the model selects sources based on a brand’s real digital footprint, promotion within the OpenAI ecosystem delivers the strongest results for businesses that already have basic visibility in traditional search and an established level of website authority.
For websites without stable organic rankings, we recommend starting with a comprehensive SEO strategy and building the foundation needed for further promotion in ChatGPT. For companies operating across multiple markets, ChatGPT search optimization should also be combined with international SEO to account for differences in languages, regions, and search demand.
Potential customers in the B2B segment use ChatGPT for initial market research, creating vendor shortlists, and comparing the functionality of complex products. Optimization for the OpenAI ecosystem helps your company to get cited in ChatGPT while users are defining requirements for software or a service provider.
The audiences of outsourcing, outstaffing, and product development companies search for providers with specific technology stacks or industry expertise. A presence in ChatGPT’s knowledge base ensures that when users search for developers in a particular niche, the model recommends your business.
Users increasingly trust AI to help them choose products based on specific requirements for budget, features, and intended use. An optimized catalog structure and detailed product descriptions help online stores appear in product selections and attract referral traffic from ChatGPT.
In industries with high average deal values and long decision-making cycles, buyers look for proven experts. When a consulting or service company appears in ChatGPT answers, it builds initial trust and reinforces brand authority before the first interaction with the sales team.
In niches with stricter requirements for information accuracy (YMYL), AI models carefully select their sources. When expert content from your website is cited by ChatGPT, it demonstrates business credibility and attracts users looking for solutions to sensitive issues.
Users regularly ask ChatGPT to recommend courses, educational programs, analytical articles, and news reviews. An optimized educational or media website gains a steady flow of brand citations and referral visits from readers looking for in-depth information on a specific topic.
Potential customers in the B2B segment use ChatGPT for initial market research, creating vendor shortlists, and comparing the functionality of complex products. Optimization for the OpenAI ecosystem helps your company to get cited in ChatGPT while users are defining requirements for software or a service provider.
The audiences of outsourcing, outstaffing, and product development companies search for providers with specific technology stacks or industry expertise. A presence in ChatGPT’s knowledge base ensures that when users search for developers in a particular niche, the model recommends your business.
Users increasingly trust AI to help them choose products based on specific requirements for budget, features, and intended use. An optimized catalog structure and detailed product descriptions help online stores appear in product selections and attract referral traffic from ChatGPT.
In industries with high average deal values and long decision-making cycles, buyers look for proven experts. When a consulting or service company appears in ChatGPT answers, it builds initial trust and reinforces brand authority before the first interaction with the sales team.
In niches with stricter requirements for information accuracy (YMYL), AI models carefully select their sources. When expert content from your website is cited by ChatGPT, it demonstrates business credibility and attracts users looking for solutions to sensitive issues.
Users regularly ask ChatGPT to recommend courses, educational programs, analytical articles, and news reviews. An optimized educational or media website gains a steady flow of brand citations and referral visits from readers looking for in-depth information on a specific topic.
Here Are Our Results
Check out the strategies we choose for our clients and the results they bring. Read the case study.
International FinTech platform
From a Local Service in Lutsk to a Global FinTech Platform — The Rates.fm Case
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Market: international
In this case study, you will learn how a financial platform made the leap from a local service in Lutsk to an international aggregator of exchange rates and financial media.
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SEO Services for Home Goods Retailer
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SEO, PPC & Content Marketing for CNC Machining Company
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How the Livepage Collaboration Process Works
As an experienced ChatGPT SEO agency, we make the whole process transparent and easy to understand. From the first conversation, you know exactly what tasks are being handled at each stage and which resources are involved.
Inquiry and introductory call
You submit a request through the website, and we schedule an initial meeting. We discuss your business, target audience, current SEO performance, and the key goals for strengthening your brand’s presence across the OpenAI ecosystem.
Briefing and data collection
We define your priority products, target markets, main competitors, and highest-margin business areas. At this stage, you also provide the Livepage team with basic access to your analytics tools, including GA4 and Google Search Console.
Visibility audit and roadmap preparation
We conduct an SEO audit, test your brand’s visibility across a set of target prompts in ChatGPT, and assess the website’s technical accessibility for OpenAI crawlers. Based on the findings, we prepare a tailored action plan with a transparent breakdown of the budget and resources required.
Strategy and priority alignment
We present the ChatGPT SEO strategy and agree on the scope of work, KPIs, and collaboration process. After the roadmap receives final approval, we sign the contract and move directly into implementation.
Project launch and management
A dedicated project manager is assigned to the project to coordinate the work of the SEO and content teams. All tasks are recorded in a task management system, while communication takes place through your preferred messenger and regular status calls.
Monitoring, analytics, and reporting
We continuously monitor brand mentions in AI-generated answers, page indexing by OpenAI bots, and changes in referral traffic. Our team provides regular reports and adjusts the strategy to achieve the best possible results.
Inquiry and introductory call
You submit a request through the website, and we schedule an initial meeting. We discuss your business, target audience, current SEO performance, and the key goals for strengthening your brand’s presence across the OpenAI ecosystem.
Briefing and data collection
We define your priority products, target markets, main competitors, and highest-margin business areas. At this stage, you also provide the Livepage team with basic access to your analytics tools, including GA4 and Google Search Console.
Visibility audit and roadmap preparation
We conduct an SEO audit, test your brand’s visibility across a set of target prompts in ChatGPT, and assess the website’s technical accessibility for OpenAI crawlers. Based on the findings, we prepare a tailored action plan with a transparent breakdown of the budget and resources required.
Strategy and priority alignment
We present the ChatGPT SEO strategy and agree on the scope of work, KPIs, and collaboration process. After the roadmap receives final approval, we sign the contract and move directly into implementation.
Project launch and management
A dedicated project manager is assigned to the project to coordinate the work of the SEO and content teams. All tasks are recorded in a task management system, while communication takes place through your preferred messenger and regular status calls.
Monitoring, analytics, and reporting
We continuously monitor brand mentions in AI-generated answers, page indexing by OpenAI bots, and changes in referral traffic. Our team provides regular reports and adjusts the strategy to achieve the best possible results.
We are recognized by reliable niche platforms and rankings
Check out the awards we value the most.
Top 1000 Companies Worldwide for 2025
TOP SEO Company in Ukraine 2025
Fall Clutch Champion Award 2024
TOP Technical SEO Company 2024
Why Choose Livepage for ChatGPT SEO
We take a systematic approach to AI optimization, combining a deep understanding of traditional search algorithms with the current requirements of the OpenAI ecosystem.
15+ years of experience with search algorithms
Livepage has been working with search algorithms since 2011. We continuously track changes in indexing, ranking, and retrieval systems and use that experience to further optimize a website for ChatGPT so that it produces results even after OpenAI and Bing updates.
Our project teams include SEO experts, experienced content writers, and link-building specialists. We handle technical access for OAI-SearchBot, improve content for AI citations, and strengthen off-page SEO through authoritative external mentions.
We go beyond basic website optimization. Our team separately works on brand visibility across ChatGPT conversations, SearchGPT results, integrated web links, and citations within AI-generated answers.
Experience in complex B2B, SaaS, and YMYL niches
We have experience with projects that involve long decision-making cycles and higher standards for source reliability (finance, healthcare, legal services, IT, etc.). We know how to work with niche-specific semantics and build brand authority in areas where AI applies particularly strict standards to information quality.
Reporting on citations and referral traffic
You get transparent analytics without abstract metrics. In our regular reports, we track the specific prompts that surface your brand, changes in ChatGPT citations, indexing status, and actual referral traffic.
Recognition on Clutch
Livepage regularly receives high ratings from international B2B clients on Clutch. This recognition confirms that our processes meet high-quality standards.
15+ years of experience with search algorithms
Livepage has been working with search algorithms since 2011. We continuously track changes in indexing, ranking, and retrieval systems and use that experience to further optimize a website for ChatGPT so that it produces results even after OpenAI and Bing updates.
Our project teams include SEO experts, experienced content writers, and link-building specialists. We handle technical access for OAI-SearchBot, improve content for AI citations, and strengthen off-page SEO through authoritative external mentions.
We go beyond basic website optimization. Our team separately works on brand visibility across ChatGPT conversations, SearchGPT results, integrated web links, and citations within AI-generated answers.
Experience in complex B2B, SaaS, and YMYL niches
We have experience with projects that involve long decision-making cycles and higher standards for source reliability (finance, healthcare, legal services, IT, etc.). We know how to work with niche-specific semantics and build brand authority in areas where AI applies particularly strict standards to information quality.
Reporting on citations and referral traffic
You get transparent analytics without abstract metrics. In our regular reports, we track the specific prompts that surface your brand, changes in ChatGPT citations, indexing status, and actual referral traffic.
Recognition on Clutch
Livepage regularly receives high ratings from international B2B clients on Clutch. This recognition confirms that our processes meet high-quality standards.
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Useful Resources About ChatGPT and AI Search
FAQ
How is SEO for ChatGPT different from GEO optimization for AI?
GEO is a broader approach to optimization for all generative systems (Gemini, Claude, Perplexity, Copilot, etc.). If you decide to order SEO for ChatGPT, our specialists focus specifically on the OpenAI ecosystem: technical optimization for the OAI-SearchBot crawler, SearchGPT algorithm requirements, and analysis of the chatbot’s knowledge base.
Do Google rankings affect mentions in ChatGPT?
There is no direct one-to-one relationship, but strong organic visibility still matters. ChatGPT and SearchGPT search the web for credible, authoritative sources. A website with established authority and strong visibility in traditional search has a much stronger chance of being cited and included in ChatGPT recommendations.
Is ChatGPT SEO effective for Ukrainian queries?
Yes. OpenAI models process Ukrainian-language queries and generate answers using Ukrainian content and local sources. We work with Ukrainian-language semantics, regional mentions, and local websites to strengthen the brand’s presence in AI recommendations for Ukrainian users.
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