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What Are Link-Building Reseller Services
The link-building reseller model rests on three pillars. Livepage, as a provider, places backlinks across relevant websites. The reseller agency, as an intermediary, purchases wholesale backlinks from the provider and sells them at retail prices under its own brand name. The end client of the white-label link-building services obtains safe, high-quality backlinks from their trusted agency. In this way, reseller companies foster efficient link building without donor base acquisition or hiring a dedicated outreach team.
Is a link building reseller program the same as white-label SEO or referral? Absolutely not. Link-building resellers and white-label SEO services differ in scope. The first model focuses only on white-label backlinks, whereas the second covers the entire gamut of outsourced optimization efforts that companies can present under their own brand. And referral boils down to recommending (for a certain commission) a client or a lead to turn to a third party for a product or service.
White-Label Link Types You Can Resell
As a vetted white-label link-building agency, we know that end clients would like to reach out to their audience over as many channels as possible. That is why our private label link building encompasses versatile link types to let the global consumer pool discover a business’s products or services at multiple touchpoints.
Editorial articles on third-party industry blogs have high relevance and strong traffic value, so using guest posts services and placing a contextual link there improves the client’s visibility.
A link insertion in an existing and indexed piece of content builds the shortest possible bridge to the target audience and yields the fastest outcome. The page has a history behind it, so it passes the contextual authority of search engines in no time.
Newsworthy stories, data-driven studies, and expert insights are perfect tools for outreach link building, blogger outreach, and digital PR, which increases brand trust and boosts search ranking power. We pitch backlinks manually by contacting website owners, editors, or influencers and requesting placement.
Online communities are where people go for advice, share experiences, and find soul mates. Crowd marketing services address niche audiences directly and bring qualified visitors who are ready to engage.
Using a directory submission service to build backlinks in industry and regional listings, business directories, and map networks, you improve your local SEO dramatically, increase map pack visibility, and validate your physical address, which is vital for NAP consistency.
Modern internet users rely heavily on AI-powered tools while hunting for information. Our semantic link building and link building for SearchGPT strategies help your company appear at the top of such search results.
Editorial articles on third-party industry blogs have high relevance and strong traffic value, so using guest posts services and placing a contextual link there improves the client’s visibility.
A link insertion in an existing and indexed piece of content builds the shortest possible bridge to the target audience and yields the fastest outcome. The page has a history behind it, so it passes the contextual authority of search engines in no time.
Newsworthy stories, data-driven studies, and expert insights are perfect tools for outreach link building, blogger outreach, and digital PR, which increases brand trust and boosts search ranking power. We pitch backlinks manually by contacting website owners, editors, or influencers and requesting placement.
Online communities are where people go for advice, share experiences, and find soul mates. Crowd marketing services address niche audiences directly and bring qualified visitors who are ready to engage.
Using a directory submission service to build backlinks in industry and regional listings, business directories, and map networks, you improve your local SEO dramatically, increase map pack visibility, and validate your physical address, which is vital for NAP consistency.
Modern internet users rely heavily on AI-powered tools while hunting for information. Our semantic link building and link building for SearchGPT strategies help your company appear at the top of such search results.
How We Vet Donor Domains and Protect Your Clients
To protect your clients and their link profiles, we follow a strict vetting process to ensure every donor domain is relevant, trustworthy, and safe.
Domain pre-approval before any outreach
We move on to implementing link building for agencies only after our partner gives the green light to the list of donor domains. The customer can cross out or change any domain on the list they don’t like.
Traffic and metric thresholds for donor sites
When we choose referring domains for backlink placement, we steer by healthy donor site benchmarks: the Ahrefs Domain Rating (DR) above 30 and 1,000+ monthly visits.
No PBNs, link farms, or automated placements
Since backlink quality is our main priority, we don’t resort to fake websites, mass link networks, or bots to produce backlinks. We don’t want search engines to penalize our partners’ websites or earn them a messy link profile that is sure to trigger spam filters.
Topical relevance and anchor text distribution
We see to it that backlinks appear on niche websites and specialized resources. We also make sure that clickable words featuring in anchors are versatile, with similar combinations spread sparingly over multiple texts.
Indexation and do-follow verification
After the content piece is published, we perform a final backlink quality check to ensure all of them are do-follow links that are identified, processed, and ranked by search engines.
Confidentiality and zero attribution
We take the NDA seriously. Livepage’s name is never mentioned in metadata, reports, or business correspondence. We also avoid direct contact with the partner's clients to protect our partners' reputation.
Domain pre-approval before any outreach
We move on to implementing link building for agencies only after our partner gives the green light to the list of donor domains. The customer can cross out or change any domain on the list they don’t like.
Traffic and metric thresholds for donor sites
When we choose referring domains for backlink placement, we steer by healthy donor site benchmarks: the Ahrefs Domain Rating (DR) above 30 and 1,000+ monthly visits.
No PBNs, link farms, or automated placements
Since backlink quality is our main priority, we don’t resort to fake websites, mass link networks, or bots to produce backlinks. We don’t want search engines to penalize our partners’ websites or earn them a messy link profile that is sure to trigger spam filters.
Topical relevance and anchor text distribution
We see to it that backlinks appear on niche websites and specialized resources. We also make sure that clickable words featuring in anchors are versatile, with similar combinations spread sparingly over multiple texts.
Indexation and do-follow verification
After the content piece is published, we perform a final backlink quality check to ensure all of them are do-follow links that are identified, processed, and ranked by search engines.
Confidentiality and zero attribution
We take the NDA seriously. Livepage’s name is never mentioned in metadata, reports, or business correspondence. We also avoid direct contact with the partner's clients to protect our partners' reputation.
What Is Included in Our Link Building Reseller Program
Our reseller program gives agencies everything they need to manage, scale, and resell link building under their own brand.
White-label reports and partner dashboard
The partner gets 24/7 access to a centralized web portal where they can monitor, manage, and approve workflow details in real-time. The unbranded reports we issue are organized in a table format, where one can see the URLs of backlink placements, the target page, the anchor, the donor's metrics, and task status.
Per-link and package ordering
Agencies can outsource link building as needed or commission an entire package, including covering several clients simultaneously.
Dedicated partner manager
A specially designated expert will serve as a bridge between the reseller and Livepage’s team that works on the project.
Wholesale pricing and flexible markups
Our partners get wholesale rates for backlinks. It is the reseller themselves that determines the price for the end clients.
Replacement and retention policy
We assume full responsibility for the quality of the backlinks we place and guarantee their retention. Livepage provides a 6-month warranty on links in guest posts and niche edits and a 1-month warranty on links on specialized forums, Quora, and Reddit. If the backlink is lost or disappears during this time, we will find and place an equivalent link on the same resource free of charge.
Pre-sales audits and sales enablement
We conduct an out-and-out audit of our partner’s backlink profile to be used in pitching, business proposals, and materials for completing agreements.
White-label reports and partner dashboard
The partner gets 24/7 access to a centralized web portal where they can monitor, manage, and approve workflow details in real-time. The unbranded reports we issue are organized in a table format, where one can see the URLs of backlink placements, the target page, the anchor, the donor's metrics, and task status.
Per-link and package ordering
Agencies can outsource link building as needed or commission an entire package, including covering several clients simultaneously.
Dedicated partner manager
A specially designated expert will serve as a bridge between the reseller and Livepage’s team that works on the project.
Wholesale pricing and flexible markups
Our partners get wholesale rates for backlinks. It is the reseller themselves that determines the price for the end clients.
Replacement and retention policy
We assume full responsibility for the quality of the backlinks we place and guarantee their retention. Livepage provides a 6-month warranty on links in guest posts and niche edits and a 1-month warranty on links on specialized forums, Quora, and Reddit. If the backlink is lost or disappears during this time, we will find and place an equivalent link on the same resource free of charge.
Pre-sales audits and sales enablement
We conduct an out-and-out audit of our partner’s backlink profile to be used in pitching, business proposals, and materials for completing agreements.
Why Agencies Resell Link Building Instead of Building In-House
By reselling link building, agencies can expand their services while keeping overhead, staffing, and operational complexity low.
Recurring revenue from link building retainers
Agencies get a constant MRR stream by signing monthly ongoing contracts (aka retainers) with end customers, where they establish markups on backlinks purchased from white-label service providers at wholesale prices.
Zero cost of publisher databases and outreach tools
Resellers don’t spend a single penny on publisher database acquisition and curation and save hundreds of dollars on monthly subscription fees for using outreach software solutions.
No hiring, training, or retaining outreach specialists
Keeping an entire outreach team on its regular payroll is a huge expenditure item and organizational nightmare for any company. Recruiting outsourcers to do the job is a wise finance- and effort-saving decision.
Full ownership of the client relationship
According to the NDA, white-label link builders stay out of the spotlight, giving resellers a free hand in establishing and managing their business contacts with end customers under their own brand name.
Scale volume without capacity limits
When a peak business season comes, a reseller can easily increase link volume by introducing corresponding adjustments into the current contract with the provider of white-label link building.
An easy upsell to your existing SEO clients
The backlinks a seller receives from the service provider can be upsold to its current SEO customers by packaging them into monthly retainers organized in pricing tiers.
Recurring revenue from link building retainers
Agencies get a constant MRR stream by signing monthly ongoing contracts (aka retainers) with end customers, where they establish markups on backlinks purchased from white-label service providers at wholesale prices.
Zero cost of publisher databases and outreach tools
Resellers don’t spend a single penny on publisher database acquisition and curation and save hundreds of dollars on monthly subscription fees for using outreach software solutions.
No hiring, training, or retaining outreach specialists
Keeping an entire outreach team on its regular payroll is a huge expenditure item and organizational nightmare for any company. Recruiting outsourcers to do the job is a wise finance- and effort-saving decision.
Full ownership of the client relationship
According to the NDA, white-label link builders stay out of the spotlight, giving resellers a free hand in establishing and managing their business contacts with end customers under their own brand name.
Scale volume without capacity limits
When a peak business season comes, a reseller can easily increase link volume by introducing corresponding adjustments into the current contract with the provider of white-label link building.
An easy upsell to your existing SEO clients
The backlinks a seller receives from the service provider can be upsold to its current SEO customers by packaging them into monthly retainers organized in pricing tiers.
| Parameters | In-house team | One-time freelancers | Reselling with Livepage |
| Cost | High due to salaries, tools, and overhead expenses | Low/medium, depending on whether it is a per-link or per-project fee | Low wholesale prices per link or per package |
| Quality and control | Complete control over all strategy aspects (site selection, outreach, etc.) | Variable, but mostly requires meticulous vetting and close oversight | Delegated reliability based on custom reporting and hands-off implementation |
| Scalability | Slow, as it depends on hiring and training additional personnel | Problematic, due to the staff’s inconsistent availability and questionable quality | High, with the team and scope of services that can be easily increased or decreased |
| Best for | Large companies with dedicated SEO departments | Small projects and short campaigns | Agencies poised for reselling link-building services under their brand name |
Who Our Link-Building Reseller Services Are for
Our reseller services are built for agencies and consultants that want to offer link building without managing outreach in-house.
A search optimization firm gets a qualified, fully staffed outreach team to handle high-volume campaigns for multiple customers simultaneously, without the need to train and manage personnel or purchase big-ticket specialized software.
Such companies can add backlink packages to their service roster, thus increasing their revenue and improving customer retention under their brand name without resorting to manual outreach.
They can offer post-launch visibility of their product as an extra service, relying on the white-label partner's expert execution, instant scalability, and cost efficiency.
Solo entrepreneurs and startups can scale their capacity and work for large clients, earning greater revenue thanks to markups on wholesale backlink prices offered by white-label agencies.
These businesses get higher Return on Ad Spend (ROAS), cut down on Cost Per Click (CPC), maximize retargeting, improve instant upselling, and streamline workflows without increasing operational overhead.
IT vendors can focus on their core activities and expand service offerings at the same time. As a result, they tap into specialized tech blogs and improve client SEO metrics by securing targeted traffic and stepping up rankings through expert keyword usage.
A search optimization firm gets a qualified, fully staffed outreach team to handle high-volume campaigns for multiple customers simultaneously, without the need to train and manage personnel or purchase big-ticket specialized software.
Such companies can add backlink packages to their service roster, thus increasing their revenue and improving customer retention under their brand name without resorting to manual outreach.
They can offer post-launch visibility of their product as an extra service, relying on the white-label partner's expert execution, instant scalability, and cost efficiency.
Solo entrepreneurs and startups can scale their capacity and work for large clients, earning greater revenue thanks to markups on wholesale backlink prices offered by white-label agencies.
These businesses get higher Return on Ad Spend (ROAS), cut down on Cost Per Click (CPC), maximize retargeting, improve instant upselling, and streamline workflows without increasing operational overhead.
IT vendors can focus on their core activities and expand service offerings at the same time. As a result, they tap into specialized tech blogs and improve client SEO metrics by securing targeted traffic and stepping up rankings through expert keyword usage.
Link Building Results We Deliver for Partner Clients
International FinTech platform
From a Local Service in Lutsk to a Global FinTech Platform — The Rates.fm Case
Read the сase study
Market: international
In this case study, you will learn how a financial platform made the leap from a local service in Lutsk to an international aggregator of exchange rates and financial media.
What Our Link Building Partners Say About Livepage
Dev, SEO & PPC for Mobile Signal Solutions Provider
“I like the complex approach that the Livepage team offers. Absolutely all team members work together; everyone is aware of what is happening on the project. We have one common goal – to increase our service sales, and the team is making every effort to achieve the goal as soon as possible.”
Ivan Romanov
Technical Director
SEO & PPC Services for Virtual Office Provider
“We’ve been really impressed by how Livepage quickly understood our business and centred our PPC campaign around our objectives. We have achieved good results within a very short time in both revenue and ROI.”
Chris Sees
CEO
Digital Marketing Services for Investment Platform
“I was impressed by the transparency in their work.”
Eugene Shepard
Head of Marketing
Organic Growth Strategies for Software Company
“Livepage has proven to be a reliable source for rapid online growth. We started with 2,000 visitors per month. In 3 years together with Livepage we have reached 70,000 visitors and more than 100 leads from the site per month.”
Alexander Kholodov
CEO
SEO Services for Software Engineering Company
“As for the results, we’ve been working together since 2015, and our traffic has increased 10x. I cannot say that Livepage was our first SEO company, but they have become the first SEO partner that helped us to achieve the success we were looking for.”
Alexandra Zhiltsova
Digital Marketing Manager
SEO for IT Company
“Livepage delivers SEO efforts that have led to an increase in the site’s users, traffic, and conversions. The team uses a wide range of tools to achieve the client’s goals. They are attentive to the client’s needs, working with them in real-time and bringing in additional specialists when needed.”
Kate Lazarevich
Co-founder at Digiteum
Partnering with a seasoned white-label link-building agency is a surefire recipe for increasing your revenue and fostering customer trust. With Livepage, you obtain high-quality backlinks across multiple content types at wholesale prices and under your own brand name.
How to Become a Link Building Reseller with Livepage
Apply and intro call
The cooperation begins with the initial contact during which we learn about your goal and specifics of your business niche.
Agree on partner pricing and terms
From the get-go, we make arrangements regarding key cooperation aspects, such as financial issues, partnership duration, KPIs, preferred types of backlinks, communication channels, and operational expectations.
White-label brand setup
At this stage, we establish the visual and operational framework for the cooperation, align strategy and rules, and sign an NDA agreement. After that, you get an account and agency profile, receive access to the partner dashboard, and complete onboarding.
Submit your first order
It includes a detailed brief containing anchor text guidelines, target URLs, and domain metric benchmarks (minimum Domain Rating, niche peculiarities, traffic parameters, etc.).
Donor shortlist and your approval
We come up with a roster of donors that takes into account exclusions, publisher blacklists, and competitor domains. We discuss all positions and get explicit approval on each.
We place, verify, and report
After a backlink appears on the agreed-upon resource, Livepage exercises its full-scale post-placement monitoring to ensure it functions as intended. Reports on each backlink’s performance are sent to the partner dashboard.
Apply and intro call
The cooperation begins with the initial contact during which we learn about your goal and specifics of your business niche.
Agree on partner pricing and terms
From the get-go, we make arrangements regarding key cooperation aspects, such as financial issues, partnership duration, KPIs, preferred types of backlinks, communication channels, and operational expectations.
White-label brand setup
At this stage, we establish the visual and operational framework for the cooperation, align strategy and rules, and sign an NDA agreement. After that, you get an account and agency profile, receive access to the partner dashboard, and complete onboarding.
Submit your first order
It includes a detailed brief containing anchor text guidelines, target URLs, and domain metric benchmarks (minimum Domain Rating, niche peculiarities, traffic parameters, etc.).
Donor shortlist and your approval
We come up with a roster of donors that takes into account exclusions, publisher blacklists, and competitor domains. We discuss all positions and get explicit approval on each.
We place, verify, and report
After a backlink appears on the agreed-upon resource, Livepage exercises its full-scale post-placement monitoring to ensure it functions as intended. Reports on each backlink’s performance are sent to the partner dashboard.
Our Recognition in Leading Global Rankings
Top 1000 Companies Worldwide for 2025
TOP SEO Company in Ukraine 2025
TOP Link Building Company 2024
TOP Technical SEO Company 2024
Why Choose Livepage as Your Link Building Partner
When you resell link building, you need a partner you can trust with both your clients and your reputation.
14 years in SEO and link building
Over almost one and a half decades in the digital marketing sector, our specialists have accumulated vast theoretical knowledge and a wealth of hands-on skills to successfully handle any project in the niche.
Manual outreach only, no automation
We use no bots to plant thousands of links at once. Livepage’s experts get in touch with website owners in person (via email or contact forms) to do the placement. In this way, we ensure you work with real resources and don’t suffer from search engine penalties.
Vetted donor base with real organic traffic
Our extensive experience of cooperating with frequently visited, specialized websites has allowed us to create a highly curated pool of seasoned donors. Placing backlinks there brings immediate value to resellers and their end clients.
Invisible fulfillment under NDA
After signing an NDA with us, the reseller is entitled to anonymized operations and unbranded reporting. Livepage is legally forbidden to contact the partner's end clients, use their case studies, or sell links to them directly. Your clients will never know about our existence.
Dedicated partner manager and predictable delivery
They ensure accountability and consistency of our operations. The partner manager is responsible for communication with resellers, knowing their specific niche inside out, providing onboarding assistance, resolving issues, and guaranteeing white-label alignment. Predictable delivery is achieved through fixed turnaround times, gradual link placement at an agreed-upon volume, and stability of donor base.
Proven link-building expertise
We have multiple link-building projects under our belt that were completed thanks to Livepage’s team of high-profile professionals, strict donor quality vetting, comprehensive risk-mitigation measures, and robust reseller-ready infrastructure.
14 years in SEO and link building
Over almost one and a half decades in the digital marketing sector, our specialists have accumulated vast theoretical knowledge and a wealth of hands-on skills to successfully handle any project in the niche.
Manual outreach only, no automation
We use no bots to plant thousands of links at once. Livepage’s experts get in touch with website owners in person (via email or contact forms) to do the placement. In this way, we ensure you work with real resources and don’t suffer from search engine penalties.
Vetted donor base with real organic traffic
Our extensive experience of cooperating with frequently visited, specialized websites has allowed us to create a highly curated pool of seasoned donors. Placing backlinks there brings immediate value to resellers and their end clients.
Invisible fulfillment under NDA
After signing an NDA with us, the reseller is entitled to anonymized operations and unbranded reporting. Livepage is legally forbidden to contact the partner's end clients, use their case studies, or sell links to them directly. Your clients will never know about our existence.
Dedicated partner manager and predictable delivery
They ensure accountability and consistency of our operations. The partner manager is responsible for communication with resellers, knowing their specific niche inside out, providing onboarding assistance, resolving issues, and guaranteeing white-label alignment. Predictable delivery is achieved through fixed turnaround times, gradual link placement at an agreed-upon volume, and stability of donor base.
Proven link-building expertise
We have multiple link-building projects under our belt that were completed thanks to Livepage’s team of high-profile professionals, strict donor quality vetting, comprehensive risk-mitigation measures, and robust reseller-ready infrastructure.
Other Digital Solutions from Livepage
Services
Link Building Insights for Agency Partners
FAQ
How is reselling link building different from reselling full SEO?
Reselling full SEO encompasses white-label outsourcing of the entire scope of relevant services (conducting a site audit, optimizing title tags, headings, and internal links, creating keyword-targeted post and landing page texts, fixing broken links, and more). Reselling link building focuses only on backlinks as one of the SEO elements, which agencies purchase at wholesale prices and then resell to end users.
Can I approve donor domains before you start outreach?
Donor domain approval is a necessary prerequisite for the outreach to begin. Our specialists meet with the agency’s representatives and go through the domain roster item by item to make sure every position suits our partner.
Will my clients know that Livepage builds the links?
Not a chance. We operate under an NDA that ensures Livepage remains anonymous as a behind-the-scenes link builder. You get complete control over all outcomes of our partnership under your brand name.
What happens if a placed link is removed?
Livepage extends a warranty on the placed backlinks (1 month for Quora, Reddit, and specialized forums, and 6 months for guest posts and niche edits). If a link is removed during this period, we replace it free of charge with the equivalent on the same resource.
How long does it take for links to go live?
It depends on factors such as the speed of the approval stage, the volume of backlinks to be placed, and the donor domain infrastructure of the agency. On average, links go live within 2 to 4 weeks. For some categories of content (like pre-vetted niche edits), this term may be reduced to one week.
Which link types can I resell under my own brand?
Livepage provides high-quality links in guest posts, niche edits, digital PR articles, data-driven studies, forum posts, industry and regional listings, and AI search results. You can resell any of these, and your brand name will feature in all relationships and agreements with your clients.
Alina Rudenko
Sales Manager
Alina will get back to you
within 24 hours🐢
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