How We Improved an IT Company’s Visibility in AI Overviews With GEO Services and Link Building

Our client is an IT company offering software development and consulting services.

The company wanted to reach businesses that use ChatGPT, Perplexity, and Google AI Overviews to research and evaluate potential technology partners, instead of relying solely on conventional Google search.

Starting Point

At the start, the brand had very limited visibility in AI-generated responses. Its backlink profile lacked authority, and there were almost no mentions of the company on reputable websites that frequently appear as sources in LLM answers.

Goals:

• Increase brand visibility in AI Overviews, ChatGPT, and Perplexity.
• Position the company as an expert in its niche.
• Generate additional traffic beyond traditional search.

Strategy and Implementation

1. Building a brand profile for AI systems

We added the company to relevant IT directories and other third-party platforms that are regularly referenced or surfaced by AI search tools. This helped establish a broader digital presence around the brand.

2. Guest posts and expert content

We placed expert articles on industry-specific IT websites and included insights from the company’s specialists. This gave LLMs more credible third-party content to discover and potentially cite.

3. Crowd marketing

We also began working systematically with Reddit and Quora, where users discuss real experiences and recommendations. These conversations can become useful sources for AI-generated answers, increasing the chances that the brand is mentioned.

Results

After three months of promotion:

• AI Overviews: Brand mentions increased from 0 to 907, with 145 source pages referencing the company.
• ChatGPT: The company appeared in 4 responses.

Why it worked

We combined classic link building with a targeted effort to earn mentions on websites that LLMs regularly use as sources. As a result, the company started gaining visibility beyond traditional search and began appearing directly in AI-generated answers, including the places where potential customers research and choose vendors.

Conclusion

This case demonstrates how GEO changes the way IT companies should think about organic visibility. Search rankings still matter, but so does being present on the third-party sources that AI systems rely on when generating recommendations and answers. By consistently working with niche industry platforms, expert content, and UGC communities, we achieved noticeable progress in only three months. Mentions in AI Overviews increased from 0 to 907, while the company also began appearing in ChatGPT citations.

The main takeaway for businesses is that vendor discovery is changing. In 2026, more buyers are using AI tools alongside traditional search to research, compare, and shortlist potential partners. Businesses that build a strong digital footprint for AI now can put themselves in a better position as this strategy becomes more common.

Want to make your company more visible in ChatGPT, Perplexity, and Google AI Overviews? Get in touch with Livepage, and we’ll build a GEO strategy around the places where your potential clients are making decisions.